GEA Group
Sales Manager UK - EFT (Extruded Food Technologies)
GEA Group, New Bremen, Ohio, United States
Sales Manager UK - EFT (Extruded Food Technologies)
Free day to volunteer
About the position GEA is one of the largest suppliers for food processing technology and related industries. The global group specialises in machinery, plants, and process technology and components, providing sustainable solutions for diverse end‑user markets. Through the Extruded Food Technologies unit, GEA designs and manufactures technologies and integrated product lines for cereal‑based foods, offering solutions from raw‑material handling to final packaging.
Your responsibilities and tasks We are looking for a strategic and proactive Sales Manager UK – EFT to drive sales growth and customer value across a defined region. This role is essential in building and managing a strong opportunity pipeline, qualifying high‑potential leads, and guiding customers throughout their buying journey—from awareness to solution implementation and long‑term satisfaction (this is a UK‑wide role and can be based anywhere in the country).
Develop and execute regional business plans to achieve order intake and profitability targets.
Map and manage the full customer journey—from early awareness and solution exploration to purchasing decision and after‑sales support.
Use CRM tools to manage the full sales process: from lead capture and opportunity qualification to forecasting and deal closure.
Proactively build and manage a robust sales pipeline through structured prospecting, market intelligence, and early engagement with potential customers.
Develop and deliver technical and sales presentations in collaboration with BU teams, ensuring a unified, one‑team approach.
Work closely with marketing, technical teams and GEA regional offices to implement route‑to‑market action plans.
Improve gross margin development through strategic pricing, value‑based selling, and technical differentiation.
Support application and product development projects by sharing customer insights and market trends.
Coordinate internally with technical, project management, and product teams to ensure seamless handover and execution.
Collaborate with Business Unit during contract negotiations including terms and conditions and pricing.
Utilise customer feedback to drive innovation and process/product development with the relevant administration/engineering function.
Conduct market research and analysis as well as collate information regarding market pricing and expectations.
Act as link between country and BU, championing the needs of both in a cohesive and collaborative way.
Work with marketing teams to develop brand awareness opportunities, network within industry and participate at trade shows.
Your profile and qualifications
Degree in Engineering (e.g. Chemical or Mechanical), Food Science, Business or equivalent experience.
Extensive experience in international B2B sales, preferably in food processing plants, food machinery, or industrial automation.
Experience in selling custom engineered equipment and integrated process lines to the EFT industry.
Some prior knowledge of one or more of the following application areas would be beneficial: Pasta Lines, Pet Food Lines, Snack Pellet Lines, Breakfast Cereal Lines.
Strong application and process knowledge, with the ability to handle complex technical sales situations and multi‑stakeholder engagements.
Proven ability to build and manage a sales pipeline, qualify leads effectively, and convert prospects into long‑term customers.
Deep understanding of customer buying behaviour and ability to tailor approaches across various stages of the customer journey.
Strategic thinker with solid business acumen, negotiation skills, and experience in developing and executing go‑to‑market strategies.
Demonstrated ability to manage agent networks, key accounts, and internal cross‑functional teams.
Good interpersonal skills and work well in a team setting as well as independently as required.
Must be willing/able to travel to visit customers, potential clients, tradeshows and industry functions – requiring approximately 60‑80% travel.
Equal Opportunity Employment GEA is an equal opportunity employer. Applicants will therefore receive consideration for employment without regard to age, sex, race, color, religion, worldview, national origin, genetics, disability, gender identity, marital status, sexual orientation, veteran status or any other protected characteristic required by applicable law. Applicants with disabilities are welcome and will be given special consideration if they are equally qualified.
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About the position GEA is one of the largest suppliers for food processing technology and related industries. The global group specialises in machinery, plants, and process technology and components, providing sustainable solutions for diverse end‑user markets. Through the Extruded Food Technologies unit, GEA designs and manufactures technologies and integrated product lines for cereal‑based foods, offering solutions from raw‑material handling to final packaging.
Your responsibilities and tasks We are looking for a strategic and proactive Sales Manager UK – EFT to drive sales growth and customer value across a defined region. This role is essential in building and managing a strong opportunity pipeline, qualifying high‑potential leads, and guiding customers throughout their buying journey—from awareness to solution implementation and long‑term satisfaction (this is a UK‑wide role and can be based anywhere in the country).
Develop and execute regional business plans to achieve order intake and profitability targets.
Map and manage the full customer journey—from early awareness and solution exploration to purchasing decision and after‑sales support.
Use CRM tools to manage the full sales process: from lead capture and opportunity qualification to forecasting and deal closure.
Proactively build and manage a robust sales pipeline through structured prospecting, market intelligence, and early engagement with potential customers.
Develop and deliver technical and sales presentations in collaboration with BU teams, ensuring a unified, one‑team approach.
Work closely with marketing, technical teams and GEA regional offices to implement route‑to‑market action plans.
Improve gross margin development through strategic pricing, value‑based selling, and technical differentiation.
Support application and product development projects by sharing customer insights and market trends.
Coordinate internally with technical, project management, and product teams to ensure seamless handover and execution.
Collaborate with Business Unit during contract negotiations including terms and conditions and pricing.
Utilise customer feedback to drive innovation and process/product development with the relevant administration/engineering function.
Conduct market research and analysis as well as collate information regarding market pricing and expectations.
Act as link between country and BU, championing the needs of both in a cohesive and collaborative way.
Work with marketing teams to develop brand awareness opportunities, network within industry and participate at trade shows.
Your profile and qualifications
Degree in Engineering (e.g. Chemical or Mechanical), Food Science, Business or equivalent experience.
Extensive experience in international B2B sales, preferably in food processing plants, food machinery, or industrial automation.
Experience in selling custom engineered equipment and integrated process lines to the EFT industry.
Some prior knowledge of one or more of the following application areas would be beneficial: Pasta Lines, Pet Food Lines, Snack Pellet Lines, Breakfast Cereal Lines.
Strong application and process knowledge, with the ability to handle complex technical sales situations and multi‑stakeholder engagements.
Proven ability to build and manage a sales pipeline, qualify leads effectively, and convert prospects into long‑term customers.
Deep understanding of customer buying behaviour and ability to tailor approaches across various stages of the customer journey.
Strategic thinker with solid business acumen, negotiation skills, and experience in developing and executing go‑to‑market strategies.
Demonstrated ability to manage agent networks, key accounts, and internal cross‑functional teams.
Good interpersonal skills and work well in a team setting as well as independently as required.
Must be willing/able to travel to visit customers, potential clients, tradeshows and industry functions – requiring approximately 60‑80% travel.
Equal Opportunity Employment GEA is an equal opportunity employer. Applicants will therefore receive consideration for employment without regard to age, sex, race, color, religion, worldview, national origin, genetics, disability, gender identity, marital status, sexual orientation, veteran status or any other protected characteristic required by applicable law. Applicants with disabilities are welcome and will be given special consideration if they are equally qualified.
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