H.E.B.
Responsibilities
Creating an emotional link between the products we make, and our customers is the work of our H-E-B Own Brand Team. Own Brand Managers are true brand champions, responsible for development and growth of our brands across their respective business areas.
As an Own Brand Manager II, you'll define and develop brand strategies within your business areas, manage new product development, create launch plans, and oversee product lifecycle (marketing) of products.
Do you have a:
HEART FOR PEOPLE... foresight to align company strategy with Customer needs and desires?
HEAD FOR BUSINESS... a knack for analyzing and recommending new products to build the business?
PASSION FOR RESULTS... drive to manage development projects from idea to shelf?
We are looking for:
A related degree and 5+ years of industry experience
What is the work? Strategy / Management:
Collaboratively develops Own Brand (OB) strategies; promotes brand growth and expansion via brand plans; uses various data to drive volume and profitability
Develops / makes recommendations on business 3-/ 5-year plans grounded in consumer insights, financial data
Assesses financial health / performance of the business area; provides recommendations
Perfects business analyses / synthesizes insights and data to fuel innovative ideas and deliver on strategic objectives; gains alignment on / leads those initiatives
Determines goals and objectives of OB branding strategies; defines design strategy; provides guidelines for OB package design and marketing materials
Ensures integrity of product development process
Collaboratively executes creation / maintenance of brand presence across our digital channels
Leads a department initiative / participates in a corporate initiative / growth play
Project Management:
Leads product lifecycle from start to finish; manages product development projects through development and validation processes to maximize speed to market with accuracy
Collaboratively defines project scope; creates long- / short-term plans; sets targets for milestones; adheres to deadlines; motivates stakeholders to manage timelines; allocates resources; problem-solves to address delays, emergencies, and other issues
Manages multiple, concurrent projects in various development phases; meets / exceeds budget and scheduling goals
Engages with Legal to implement risk assessment, trademarks, OB agreements, licensing, trade dress, etc.
Submits design brief; reviews / approves all packaging design and label artwork
Collaborates cross-functionally (eComm, Advertising, Supply Chain / Procurement) to ensure launch readiness
Engages with Customer Insight Center (CIC) to ensure customer needs and expectations are met
Hosts project meetings at least once a week / bi-weekly with team and managers; coordinates with vendors / suppliers as needed
Manages business / data integrity for assigned businesses
Participates in quality assurance (QA) process
Coaching / Training:
Serves as a subject matter expert for branding questions / coaching
Coaches / trains with direct guidance from leadership
What is your background?
A related degree or comparable formal training, certification, or work experience
5+ years of industry experience
Extensive experience in brand and project management
Do you have what it takes to be an H-E-B Own Brand Manager II?
Proficiency in MS Office
Advanced project management and time-management skills
Advanced communication skills
Advanced facilitation skills
Ability to manage / shift focus between multiple, concurrent priorities and projects while staying flexible and cool under pressure; attention to detail
Ability to successfully work through complex issues
Can you...
Function in a fast-paced environment
Travel by car or plane with overnight stays
02-2023
#J-18808-Ljbffr
As an Own Brand Manager II, you'll define and develop brand strategies within your business areas, manage new product development, create launch plans, and oversee product lifecycle (marketing) of products.
Do you have a:
HEART FOR PEOPLE... foresight to align company strategy with Customer needs and desires?
HEAD FOR BUSINESS... a knack for analyzing and recommending new products to build the business?
PASSION FOR RESULTS... drive to manage development projects from idea to shelf?
We are looking for:
A related degree and 5+ years of industry experience
What is the work? Strategy / Management:
Collaboratively develops Own Brand (OB) strategies; promotes brand growth and expansion via brand plans; uses various data to drive volume and profitability
Develops / makes recommendations on business 3-/ 5-year plans grounded in consumer insights, financial data
Assesses financial health / performance of the business area; provides recommendations
Perfects business analyses / synthesizes insights and data to fuel innovative ideas and deliver on strategic objectives; gains alignment on / leads those initiatives
Determines goals and objectives of OB branding strategies; defines design strategy; provides guidelines for OB package design and marketing materials
Ensures integrity of product development process
Collaboratively executes creation / maintenance of brand presence across our digital channels
Leads a department initiative / participates in a corporate initiative / growth play
Project Management:
Leads product lifecycle from start to finish; manages product development projects through development and validation processes to maximize speed to market with accuracy
Collaboratively defines project scope; creates long- / short-term plans; sets targets for milestones; adheres to deadlines; motivates stakeholders to manage timelines; allocates resources; problem-solves to address delays, emergencies, and other issues
Manages multiple, concurrent projects in various development phases; meets / exceeds budget and scheduling goals
Engages with Legal to implement risk assessment, trademarks, OB agreements, licensing, trade dress, etc.
Submits design brief; reviews / approves all packaging design and label artwork
Collaborates cross-functionally (eComm, Advertising, Supply Chain / Procurement) to ensure launch readiness
Engages with Customer Insight Center (CIC) to ensure customer needs and expectations are met
Hosts project meetings at least once a week / bi-weekly with team and managers; coordinates with vendors / suppliers as needed
Manages business / data integrity for assigned businesses
Participates in quality assurance (QA) process
Coaching / Training:
Serves as a subject matter expert for branding questions / coaching
Coaches / trains with direct guidance from leadership
What is your background?
A related degree or comparable formal training, certification, or work experience
5+ years of industry experience
Extensive experience in brand and project management
Do you have what it takes to be an H-E-B Own Brand Manager II?
Proficiency in MS Office
Advanced project management and time-management skills
Advanced communication skills
Advanced facilitation skills
Ability to manage / shift focus between multiple, concurrent priorities and projects while staying flexible and cool under pressure; attention to detail
Ability to successfully work through complex issues
Can you...
Function in a fast-paced environment
Travel by car or plane with overnight stays
02-2023
#J-18808-Ljbffr