Hawkeye Search Group
Brand Manager, Dietary Supplements
About
Our client owns and operates a portfolio of e-commerce brands made in the USA. Amazon is our largest channel. Our supplement brand is an Amazon-first business focused on dietary supplements including a full line of gummies. We’re in rapid growth mode and looking for a Brand Manager who lives and breathes supplement space to take ownership of our Amazon supplement category and scale it to $10M+.
The Role We’re looking for a Brand Manager
who is deeply embedded in the dietary supplement ecosystem—someone who knows the trends before they hit, has relationships with manufacturers and industry players, and understands what’s driving consumer behavior in supplements. You’ll own the Amazon business end‑to‑end, from product strategy and innovation to marketing performance and competitive positioning.
This isn’t just an Amazon ops role. We’re building a brand, and we need someone who can identify white space opportunities, launch winning SKUs, and position us competitively in one of the fastest‑moving categories on Amazon. You’ll drive product development, go‑to‑market strategy, and brand growth—working collaboratively with our Operations Manager on inventory and fulfillment logistics.
While we envision eventually having a Head of Amazon to manage platform‑level strategy across all brands,
supplement expertise is the primary requirement here . You need to know the space intimately and be able to make smart bets on what to build next.
Key Responsibilities Brand & Product Strategy
Own the brand on Amazon —strategy, positioning, growth, and P&L accountability
Identify and evaluate new product opportunities based on market trends, consumer demand, competitive gaps, and margin potential
Drive product innovation and SKU expansion to build a portfolio that reaches $10M+ in revenue
Develop go‑to‑market strategies for new launches, including positioning, pricing, and messaging
Monitor the competitive landscape and stay ahead of emerging trends in supplements, nutrition, and wellness
Amazon Performance & Optimization
Track and optimize KPIs including revenue, margins, TACoS, conversion rates, sessions, and BSR
Manage Amazon listings, A+ content, and product detail pages to maximize conversions
Monitor account health and ensure compliance with Amazon policies and supplement‑specific regulations (FDA, labeling, claims, etc.)
Troubleshoot listing issues, policy flags, and performance blockers
Marketing & Content
Coordinate UGC, creative content, and visual assets to drive conversions and brand storytelling
Work with marketing team on promotions, deals, and seasonal campaigns
Manage influencer partnerships and affiliate programs as needed
Optimize messaging and copy based on customer insights, reviews, and performance data
Cross‑Functional Collaboration
Partner with
Operations Manager
on inventory planning, demand forecasting, and fulfillment logistics
Collaborate with manufacturing and supply chain partners on product development, compliance, and timely delivery
Work with finance on budgeting, forecasting, and profitability analysis
Align with leadership on brand vision, priorities, and quarterly goals
Requirements
2–7+ years of experience
managing e‑commerce or consumer brands on Amazon, ideally in supplements, health, or wellness categories
Deep knowledge of the dietary supplement space —formulations, ingredients, trends, consumer behavior, and regulatory landscape
Hands‑on Amazon Seller Central experience —listings, advertising, performance optimization, and compliance
Plugged into the supplement ecosystem —connections to manufacturers, suppliers, formulators, and industry players
Analytical and data‑driven —comfortable interpreting metrics, running experiments, and making decisions independently
Strong project management skills —able to juggle multiple initiatives, meet deadlines, and drive cross‑functional execution
Entrepreneurial mindset —comfortable with ambiguity, ownership, and building as you go
NYC‑based or willing to work from NYC
(hybrid flexibility available)
Nice to Have
Experience launching new products or SKUs in the supplement category on Amazon
Understanding of supplement regulations, FDA compliance, and labeling requirements
Background in product development, formulation, or working directly with supplement manufacturers
Experience with DTC marketing, influencer programs, or affiliate strategies
Familiarity with Amazon advertising and PPC optimization
Why This Role?
Full ownership
of a growing Amazon‑first supplement brand with clear growth targets
Opportunity to drive strategy from product development to go‑to‑market to performance optimization
Access to resources and infrastructure—existing team, 3PL relationships, manufacturing partners, and marketing support
Fast‑moving, high‑impact environment—your decisions directly influence revenue and brand trajectory
Visibility and autonomy—work directly with leadership and have the freedom to test, iterate, and scale
#J-18808-Ljbffr
The Role We’re looking for a Brand Manager
who is deeply embedded in the dietary supplement ecosystem—someone who knows the trends before they hit, has relationships with manufacturers and industry players, and understands what’s driving consumer behavior in supplements. You’ll own the Amazon business end‑to‑end, from product strategy and innovation to marketing performance and competitive positioning.
This isn’t just an Amazon ops role. We’re building a brand, and we need someone who can identify white space opportunities, launch winning SKUs, and position us competitively in one of the fastest‑moving categories on Amazon. You’ll drive product development, go‑to‑market strategy, and brand growth—working collaboratively with our Operations Manager on inventory and fulfillment logistics.
While we envision eventually having a Head of Amazon to manage platform‑level strategy across all brands,
supplement expertise is the primary requirement here . You need to know the space intimately and be able to make smart bets on what to build next.
Key Responsibilities Brand & Product Strategy
Own the brand on Amazon —strategy, positioning, growth, and P&L accountability
Identify and evaluate new product opportunities based on market trends, consumer demand, competitive gaps, and margin potential
Drive product innovation and SKU expansion to build a portfolio that reaches $10M+ in revenue
Develop go‑to‑market strategies for new launches, including positioning, pricing, and messaging
Monitor the competitive landscape and stay ahead of emerging trends in supplements, nutrition, and wellness
Amazon Performance & Optimization
Track and optimize KPIs including revenue, margins, TACoS, conversion rates, sessions, and BSR
Manage Amazon listings, A+ content, and product detail pages to maximize conversions
Monitor account health and ensure compliance with Amazon policies and supplement‑specific regulations (FDA, labeling, claims, etc.)
Troubleshoot listing issues, policy flags, and performance blockers
Marketing & Content
Coordinate UGC, creative content, and visual assets to drive conversions and brand storytelling
Work with marketing team on promotions, deals, and seasonal campaigns
Manage influencer partnerships and affiliate programs as needed
Optimize messaging and copy based on customer insights, reviews, and performance data
Cross‑Functional Collaboration
Partner with
Operations Manager
on inventory planning, demand forecasting, and fulfillment logistics
Collaborate with manufacturing and supply chain partners on product development, compliance, and timely delivery
Work with finance on budgeting, forecasting, and profitability analysis
Align with leadership on brand vision, priorities, and quarterly goals
Requirements
2–7+ years of experience
managing e‑commerce or consumer brands on Amazon, ideally in supplements, health, or wellness categories
Deep knowledge of the dietary supplement space —formulations, ingredients, trends, consumer behavior, and regulatory landscape
Hands‑on Amazon Seller Central experience —listings, advertising, performance optimization, and compliance
Plugged into the supplement ecosystem —connections to manufacturers, suppliers, formulators, and industry players
Analytical and data‑driven —comfortable interpreting metrics, running experiments, and making decisions independently
Strong project management skills —able to juggle multiple initiatives, meet deadlines, and drive cross‑functional execution
Entrepreneurial mindset —comfortable with ambiguity, ownership, and building as you go
NYC‑based or willing to work from NYC
(hybrid flexibility available)
Nice to Have
Experience launching new products or SKUs in the supplement category on Amazon
Understanding of supplement regulations, FDA compliance, and labeling requirements
Background in product development, formulation, or working directly with supplement manufacturers
Experience with DTC marketing, influencer programs, or affiliate strategies
Familiarity with Amazon advertising and PPC optimization
Why This Role?
Full ownership
of a growing Amazon‑first supplement brand with clear growth targets
Opportunity to drive strategy from product development to go‑to‑market to performance optimization
Access to resources and infrastructure—existing team, 3PL relationships, manufacturing partners, and marketing support
Fast‑moving, high‑impact environment—your decisions directly influence revenue and brand trajectory
Visibility and autonomy—work directly with leadership and have the freedom to test, iterate, and scale
#J-18808-Ljbffr