Sentry
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Google Chrome – Select settings, then privacy and security. For more information, click .Acquisition Media Manager page is loaded## Acquisition Media Managerlocations:
Nashville, TN:
Stevens Point, WI:
Madison, WItime type:
Full timeposted on:
Posted Yesterdayjob requisition id:
JR-140755This role leverages data-driven insights to inform budget allocation, optimize channel performance, and deliver actionable reporting to senior leadership.As an Acquisition Media Manager, you will lead the planning execution, and optimization of paid search and targeted email to drive customer acquisition, sales growth, and ROI.**What You'll Do**In this role, you will:* Lead the development, planning, and optimization of SEM campaigns across Google, Bing, and all connected properties to achieve sales and growth objectives.* Own the strategy and execution for targeted email programs, ensuring campaigns are effectively planned, implemented, quality assured, and optimized for performance.* Manage and optimize email campaigns against defined KPIs such as cost per acquisition (CPA), cost per lead (CPL), and conversion rates.* Utilize advanced analytics to measure channel effectiveness, inform budget allocation, and enhance campaign return on investment (ROI).* Conduct ongoing testing of messaging, creative, targeting, and audience segmentation to identify new opportunities for growth.* Provide regular performance reporting, insights, and actionable insights to senior leadership to inform decision making and future strategy.* Collaborate closely with the purchased leads team and other cross-functionally to drive efficiency and effectiveness across lower funnel acquisition tactics.* Collaborate with internal stakeholders across the organization to ensure campaigns align with corporate goals and adhere to industry regulations.* Stay current on emerging trends, tools, and best practices in search engine marketing, email marketing, and digital acquisition to enhance program effectiveness.**What it Takes*** Bachelors Degree in Marketing, Business, or related field, or equivalent work experience.* Minimum of 5 years related work experience.* Experience in Google Ads, Google Ads Editor, Bing Ads, Google Merchant Center, Google Analytics 4, Google Tag Manager, Search Ads 360, and Looker Studio.* Strong analytical mindset with ability to interpret data and optimize performance.* Excellent leadership, communication, and collaboration skills.* Experience managing targeted email through ESPs such as Salesforce Marketing Cloud, Adobe Campaign, or HubSpot.* Familiarity with attribution platforms (e.g., Neustar, Visual IQ).* Experience integrating SEM with CRM and audience targeting solutions.* Familiarity with regulated industries such as insurance or financial services.**What You'll Receive**At Sentry, your total rewards go beyond competitive compensation. Below are some benefits and perks that you’ll receive.* Sentry is happy to offer **flexibility** through a scheduled Hybrid work model. **Monday and Friday work from home** if you choose to, Tuesday through Thursday you’ll work in office.* As a Sentry associate, you will have an in-office workspace and materials for your home office. In addition to the laptop, you will receive prior to your start, Sentry will **provide equipment** for your home office.* **Meal Subsidy** available for associates who report to an office.* 401(K) plan with a dollar-for-dollar match on your **first eight percent**, plus immediate vesting to help strengthen your financial future.* Continue your education and career development through Sentry University (SentryU) and utilize our **Tuition Reimbursement** program.* Generous Paid-Time Off plan for you to enjoy time out of the office as well as **Volunteer-Time off.*** Group Medical, Dental, Vision, Life insurance, Parental leave, and our Health and Wellness **benefits** to encourage a healthy lifestyle.* Well-being and **Employee Assistance** programs.* Sentry Foundation **gift matching** program to encourage charitable giving.**About Sentry**We take great pride in making Forbes’ list of America’s Best Midsize Employers. A lot of different factors go into that honor, many of which contribute to your job satisfaction.Our bright future is built on a long track record of success. We got our start in 1904 and have been helping businesses succeed and protect their futures ever since. Because of the trust placed in us, we’re one of the largest and financially strongest mutual insurance companies in the United States. We’re rated A+ by A.M. Best, the industry's leading rating authority.Our headquarters is in Stevens Point, Wisconsin, with offices located throughout the United States. From sales to claims, and information technology to marketing, we enjoy a rewarding and challenging work environment with opportunities for ongoing professional development and growth.Get ready to own your future at Sentry. Opportunities await!**Talent Acquisition Specialist**Thank you for your interest in Sentry!**Katelynne Rivera**Katelynne.Rivera@Sentry.com**Equal Employment Opportunity**Sentry is an Equal Opportunity Employer. It is our policy that there be no discrimination in employment based on race, color, national origin, religion, sex, disability, age, marital status, or sexual orientation.Our associates are the most important part of our company.We became one of the most financially strong mutual insurance companies in the U.S. by striving to provide the best possible service to our business customers. We do this by having conversations, forming relationships, and getting to know the people we work with and their businesses.
We make that same commitment to our associates. When you join Sentry, we don’t just want you to perform tasks each day. We want you to enjoy your time with us. You’re in the driver’s seat of your career path here—sharing feedback, creating goals, accessing professional development resources, and identifying how you can contribute to both your success and the success of the company. #J-18808-Ljbffr
Advertising – may collect information about your browsing habits, preferences and interaction with advertisements so that relevant content may be presented to you. We may use vendors to assist in determining what content and advertising will be most relevant to you, specifically, we may use vendors to set a unique cookie ID that is associated with your use of our websites and Properties so that relevant content and ads may be rendered to you, even after you leave our site.
Social – set by social media platforms to enable you to visit our social media sites and to share content in your social networks. Social media platforms may track your activities outside of this site pursuant to their privacy notices and policy and tailor content and messages you see on other sites you visit.Managing your Cookie Preferences
Explorer – Select settings, (lock icon), then privacy and security. For more information on Explorer privacy settings, click .
Firefox – Select settings, then privacy protections. For more information, click .
Google Chrome – Select settings, then privacy and security. For more information, click .Acquisition Media Manager page is loaded## Acquisition Media Managerlocations:
Nashville, TN:
Stevens Point, WI:
Madison, WItime type:
Full timeposted on:
Posted Yesterdayjob requisition id:
JR-140755This role leverages data-driven insights to inform budget allocation, optimize channel performance, and deliver actionable reporting to senior leadership.As an Acquisition Media Manager, you will lead the planning execution, and optimization of paid search and targeted email to drive customer acquisition, sales growth, and ROI.**What You'll Do**In this role, you will:* Lead the development, planning, and optimization of SEM campaigns across Google, Bing, and all connected properties to achieve sales and growth objectives.* Own the strategy and execution for targeted email programs, ensuring campaigns are effectively planned, implemented, quality assured, and optimized for performance.* Manage and optimize email campaigns against defined KPIs such as cost per acquisition (CPA), cost per lead (CPL), and conversion rates.* Utilize advanced analytics to measure channel effectiveness, inform budget allocation, and enhance campaign return on investment (ROI).* Conduct ongoing testing of messaging, creative, targeting, and audience segmentation to identify new opportunities for growth.* Provide regular performance reporting, insights, and actionable insights to senior leadership to inform decision making and future strategy.* Collaborate closely with the purchased leads team and other cross-functionally to drive efficiency and effectiveness across lower funnel acquisition tactics.* Collaborate with internal stakeholders across the organization to ensure campaigns align with corporate goals and adhere to industry regulations.* Stay current on emerging trends, tools, and best practices in search engine marketing, email marketing, and digital acquisition to enhance program effectiveness.**What it Takes*** Bachelors Degree in Marketing, Business, or related field, or equivalent work experience.* Minimum of 5 years related work experience.* Experience in Google Ads, Google Ads Editor, Bing Ads, Google Merchant Center, Google Analytics 4, Google Tag Manager, Search Ads 360, and Looker Studio.* Strong analytical mindset with ability to interpret data and optimize performance.* Excellent leadership, communication, and collaboration skills.* Experience managing targeted email through ESPs such as Salesforce Marketing Cloud, Adobe Campaign, or HubSpot.* Familiarity with attribution platforms (e.g., Neustar, Visual IQ).* Experience integrating SEM with CRM and audience targeting solutions.* Familiarity with regulated industries such as insurance or financial services.**What You'll Receive**At Sentry, your total rewards go beyond competitive compensation. Below are some benefits and perks that you’ll receive.* Sentry is happy to offer **flexibility** through a scheduled Hybrid work model. **Monday and Friday work from home** if you choose to, Tuesday through Thursday you’ll work in office.* As a Sentry associate, you will have an in-office workspace and materials for your home office. In addition to the laptop, you will receive prior to your start, Sentry will **provide equipment** for your home office.* **Meal Subsidy** available for associates who report to an office.* 401(K) plan with a dollar-for-dollar match on your **first eight percent**, plus immediate vesting to help strengthen your financial future.* Continue your education and career development through Sentry University (SentryU) and utilize our **Tuition Reimbursement** program.* Generous Paid-Time Off plan for you to enjoy time out of the office as well as **Volunteer-Time off.*** Group Medical, Dental, Vision, Life insurance, Parental leave, and our Health and Wellness **benefits** to encourage a healthy lifestyle.* Well-being and **Employee Assistance** programs.* Sentry Foundation **gift matching** program to encourage charitable giving.**About Sentry**We take great pride in making Forbes’ list of America’s Best Midsize Employers. A lot of different factors go into that honor, many of which contribute to your job satisfaction.Our bright future is built on a long track record of success. We got our start in 1904 and have been helping businesses succeed and protect their futures ever since. Because of the trust placed in us, we’re one of the largest and financially strongest mutual insurance companies in the United States. We’re rated A+ by A.M. Best, the industry's leading rating authority.Our headquarters is in Stevens Point, Wisconsin, with offices located throughout the United States. From sales to claims, and information technology to marketing, we enjoy a rewarding and challenging work environment with opportunities for ongoing professional development and growth.Get ready to own your future at Sentry. Opportunities await!**Talent Acquisition Specialist**Thank you for your interest in Sentry!**Katelynne Rivera**Katelynne.Rivera@Sentry.com**Equal Employment Opportunity**Sentry is an Equal Opportunity Employer. It is our policy that there be no discrimination in employment based on race, color, national origin, religion, sex, disability, age, marital status, or sexual orientation.Our associates are the most important part of our company.We became one of the most financially strong mutual insurance companies in the U.S. by striving to provide the best possible service to our business customers. We do this by having conversations, forming relationships, and getting to know the people we work with and their businesses.
We make that same commitment to our associates. When you join Sentry, we don’t just want you to perform tasks each day. We want you to enjoy your time with us. You’re in the driver’s seat of your career path here—sharing feedback, creating goals, accessing professional development resources, and identifying how you can contribute to both your success and the success of the company. #J-18808-Ljbffr