St. Croix Hospice
Responsible for developing and maintaining a positive relationship with referral sources as well as designated communities, and for providing education on topics pertaining to hospice care. Also, responsible for assisting intake as needed to ensure timely and accurate referral coordination.
Essential Job Functions/Responsibilities
Meet admission and call volume targets
Coordinate daily sales and marketing operations including implementation of marketing initiatives
Build and monitor customer perceptions of ST. CROIX HOSPICE as a high-quality provider of services
Document all sales activity in the CRM per organizational requirements
Employ marketing and promotional initiatives to achieve budgetary sales volume projections
Maintain comprehensive working knowledge of markets including government agencies, major payer groups, key referral sources, and competitor's market positioning
Enhance flow of communication between patient, family, caregiver, facility, physician team, and any other hospice support vendors
Provide patient, family, and caregiver with education on hospice and encourage informed decision making
Assist the Director of Patient Services/Regional Director in establishing organizational volume projections in the annual budget and in allocating resources for the marketing department; monitor allocation according to budgetary limits
Continuously conduct market assessments and assist in developing a comprehensive marketing plan designed to meet budgetary volume projections
Assist with coordinating and scheduling marketing events, vendor fairs, and exhibits within various territories
Assist with ongoing training and support of Care Transition Team; participate in mentoring and shadowing of Care Transition Coordinators to assist in territory management
Assist in orienting all new staff members of the marketing team
Provide leadership in strategic planning, including identifying opportunities for additional or improved services to address customer needs
Maintain comprehensive working knowledge of the field of marketing and share information with appropriate organization personnel
Maintain comprehensive working knowledge of community resources and assist customers in accessing community resources when services are not provided
Monitor and report cost effectiveness of marketing efforts
Perform other job-related tasks as required by the incumbent
Benefits
Two medical plan choices
Dental, vision, and life insurance benefits
Customized Mental Health Support Program
Employee Assistance Program
Paid time off and paid holidays
401(k) Retirement Plan with up to 4% employer matching
Flexible Spending Account (FSA)
Company-paid Basic Life Insurance, AD&D, Short Term and Long-Term Disability
Qualifications
Associate's degree in Marketing, Business Administration, Healthcare, or related field
Clinical background and hospital familiarity preferred
Ability to position services to, and deal tactfully with, customers and clients
Demonstrates good communication, negotiation, and public relations skills
Demonstrates autonomy, organization, assertiveness, flexibility, and cooperation in performing job responsibilities
Seniority Level
Entry level
Employment Type
Full-time
Job Function
Sales and Business Development
Industries
Hospitals and Health Care
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Essential Job Functions/Responsibilities
Meet admission and call volume targets
Coordinate daily sales and marketing operations including implementation of marketing initiatives
Build and monitor customer perceptions of ST. CROIX HOSPICE as a high-quality provider of services
Document all sales activity in the CRM per organizational requirements
Employ marketing and promotional initiatives to achieve budgetary sales volume projections
Maintain comprehensive working knowledge of markets including government agencies, major payer groups, key referral sources, and competitor's market positioning
Enhance flow of communication between patient, family, caregiver, facility, physician team, and any other hospice support vendors
Provide patient, family, and caregiver with education on hospice and encourage informed decision making
Assist the Director of Patient Services/Regional Director in establishing organizational volume projections in the annual budget and in allocating resources for the marketing department; monitor allocation according to budgetary limits
Continuously conduct market assessments and assist in developing a comprehensive marketing plan designed to meet budgetary volume projections
Assist with coordinating and scheduling marketing events, vendor fairs, and exhibits within various territories
Assist with ongoing training and support of Care Transition Team; participate in mentoring and shadowing of Care Transition Coordinators to assist in territory management
Assist in orienting all new staff members of the marketing team
Provide leadership in strategic planning, including identifying opportunities for additional or improved services to address customer needs
Maintain comprehensive working knowledge of the field of marketing and share information with appropriate organization personnel
Maintain comprehensive working knowledge of community resources and assist customers in accessing community resources when services are not provided
Monitor and report cost effectiveness of marketing efforts
Perform other job-related tasks as required by the incumbent
Benefits
Two medical plan choices
Dental, vision, and life insurance benefits
Customized Mental Health Support Program
Employee Assistance Program
Paid time off and paid holidays
401(k) Retirement Plan with up to 4% employer matching
Flexible Spending Account (FSA)
Company-paid Basic Life Insurance, AD&D, Short Term and Long-Term Disability
Qualifications
Associate's degree in Marketing, Business Administration, Healthcare, or related field
Clinical background and hospital familiarity preferred
Ability to position services to, and deal tactfully with, customers and clients
Demonstrates good communication, negotiation, and public relations skills
Demonstrates autonomy, organization, assertiveness, flexibility, and cooperation in performing job responsibilities
Seniority Level
Entry level
Employment Type
Full-time
Job Function
Sales and Business Development
Industries
Hospitals and Health Care
#J-18808-Ljbffr