Dow Jones
About The Role
Dow Jones seeks a performance-oriented Retention Manager to support the goals of lowering subscription churn and improving customer retention across The Wall Street Journal, Barron’s, and MarketWatch brands. Reporting to the Senior Director, Retention, you will work cross-functionally with teams across the subscription marketing funnel (Data Science, Acquisition, Engagement, Subscriber Revenue, Subscriber Strategy, Product, etc.). Work in the NYC office three days each week, usually Tuesday through Thursday, with flexibility as needed.
You Will
Lead integrated pricing strategies and marketing tactics for retaining subscribers and driving revenue through a multi-touch approach.
Optimize the D2C pricing journey resulting in increased customer renewals and reducing cancellations. Determine the right channels, the right time, and how to convey the overall value proposition.
Partner with Technical Engineering and Subscription Product teams to improve the online cancellation experience and pricing journey through a test-learn-measure approach.
Analyze and review data to create effective summaries that articulate our business and retention performance for a wider audience. Share insights with cross functional teams to improve broader business strategy.
Partner with the Finance team to create and maintain monthly budgeting and forecasting to track how retention metrics affect the overall business volume and revenue.
Use key data insights to develop and execute end-to-end strategy and tactics for subscriber retention.
Collaborate with the Customer Service team to provide proactive updates on retention strategies and aid in improving offline retention and pricing solutions.
Work alongside the CRM team to execute proactive strategies that support subscriber retention.
Engage with Tech and Experience teams to execute end-to-end UI/UX experimentations from concept to implementation to distilling resulting data.
You Have
The willingness to work in the NYC (midtown) office three days each week.
5 years in a subscription business, marketing, and/or media role including retention marketing responsibility.
Experience developing retention strategies and reducing churn through pricing focused marketing.
A goals-driven, customer-first, detail-oriented approach to finding solutions.
Strong analytical and strategic thinking skills and experience synthesizing raw data into actionable campaign optimization strategies for new and existing initiatives.
Experience clearly and effectively documenting processes and project plans.
Outstanding cross-group collaboration, interpersonal, verbal/written communication, problem solving, and executive presentation skills.
The ability to work quickly in a fast-paced environment, as well as manage multiple and competing priorities.
The ability to self-prioritize, foresee challenges/roadblocks, and plan for them accordingly.
Bachelor’s degree in marketing or business or equivalent work experience.
Our Benefits
Comprehensive Healthcare Plans
Paid Time Off
Retirement Plans
Comprehensive Insurance Plans
Lifestyle programs & Wellness Resources
Education Benefits
Family Care Benefits & Caregiving Support
Commuter Transit Program
Subscription Discounts
Employee Referral Program
Pay Range USD 90,000.00 - 110,000.00
Reasonable accommodation Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status or any other characteristic protected by law. EEO/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at talentresourceteam@dowjones.com. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.
Business Area Dow Jones - Marketing
Job Category Marketing & Product Management
Req ID 50541
#J-18808-Ljbffr
You Will
Lead integrated pricing strategies and marketing tactics for retaining subscribers and driving revenue through a multi-touch approach.
Optimize the D2C pricing journey resulting in increased customer renewals and reducing cancellations. Determine the right channels, the right time, and how to convey the overall value proposition.
Partner with Technical Engineering and Subscription Product teams to improve the online cancellation experience and pricing journey through a test-learn-measure approach.
Analyze and review data to create effective summaries that articulate our business and retention performance for a wider audience. Share insights with cross functional teams to improve broader business strategy.
Partner with the Finance team to create and maintain monthly budgeting and forecasting to track how retention metrics affect the overall business volume and revenue.
Use key data insights to develop and execute end-to-end strategy and tactics for subscriber retention.
Collaborate with the Customer Service team to provide proactive updates on retention strategies and aid in improving offline retention and pricing solutions.
Work alongside the CRM team to execute proactive strategies that support subscriber retention.
Engage with Tech and Experience teams to execute end-to-end UI/UX experimentations from concept to implementation to distilling resulting data.
You Have
The willingness to work in the NYC (midtown) office three days each week.
5 years in a subscription business, marketing, and/or media role including retention marketing responsibility.
Experience developing retention strategies and reducing churn through pricing focused marketing.
A goals-driven, customer-first, detail-oriented approach to finding solutions.
Strong analytical and strategic thinking skills and experience synthesizing raw data into actionable campaign optimization strategies for new and existing initiatives.
Experience clearly and effectively documenting processes and project plans.
Outstanding cross-group collaboration, interpersonal, verbal/written communication, problem solving, and executive presentation skills.
The ability to work quickly in a fast-paced environment, as well as manage multiple and competing priorities.
The ability to self-prioritize, foresee challenges/roadblocks, and plan for them accordingly.
Bachelor’s degree in marketing or business or equivalent work experience.
Our Benefits
Comprehensive Healthcare Plans
Paid Time Off
Retirement Plans
Comprehensive Insurance Plans
Lifestyle programs & Wellness Resources
Education Benefits
Family Care Benefits & Caregiving Support
Commuter Transit Program
Subscription Discounts
Employee Referral Program
Pay Range USD 90,000.00 - 110,000.00
Reasonable accommodation Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status or any other characteristic protected by law. EEO/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at talentresourceteam@dowjones.com. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.
Business Area Dow Jones - Marketing
Job Category Marketing & Product Management
Req ID 50541
#J-18808-Ljbffr