Beal
BEAL International
is a two-generation Belgian family business, renowned for its expertise in creating innovative, durable materials that combine aesthetics and performance. Since its creation, BEAL has distinguished itself by its ability to push back the boundaries of design, developing unique products such as
MORTEX® ,
BEALSTONE®
and
CAPILASIL® .
Based in
Namur , BEAL International combines
traditional craftsmanship
with
cutting-edge technical research , placing particular emphasis on professional
training
and
personalized support
for each project, both in Belgium and abroad.
The
Brand Manager
is responsible for
building, developing, and maintaining the image
of the Beal brand and its product lines (MORTEX®, BEALSTONE®, CAPILASIL®, CALCE, etc.) in order to strengthen their reputation, consistency, and appeal across all channels (digital, print, showroom, events).
Key responsibilities:
Define brand strategy : define positioning, develop key values and messages, and set awareness and growth objectives.
Analyze the market and consumers : conduct qualitative and quantitative studies, analyze competitive intelligence, and monitor trends.
Lead marketing and communication campaigns : online and offline via our various channels (social media, advertising, events).
Oversee visual and editorial identity : ensure consistency across media (logo, packaging, website, content).
Manage budget and performance indicators : monitor KPIs, optimize costs.
Coordinate teams and partners : agencies, graphic designers, community managers, internal teams.
Strategic and digital marketing : proficiency in tools (CRM, analytics, social media).
Analysis and synthesis : ability to interpret market and consumer data.
Project management and leadership : coordination of multidisciplinary teams.
Creativity and attention to detail : to design impactful campaigns.
Communication : written and oral fluency, storytelling
Required profile
Excellent interpersonal skills and sense of service
Good listener and observer
Neat appearance and clear communication
Creativity and sense of aesthetics in a constantly changing environment
Rigorous organization, ability to prioritize and manage priorities
Initiative, autonomy, and proactivity
Ability to collaborate in a team and work across multiple departments
Comfortable with IT (Office 365 and CRM) and able to search for information independently
An affinity for design and architecture is a real asset
Enjoys working with multicultural clients.
Willing to travel occasionally
We offer:
A job in a financially stable company.
A salary commensurate with the responsibilities of the position, with group insurance and luncheon vouchers.
A 40h/week work schedule with 12 days of compensatory rest.
A modern, young and dynamic working environment in a fast-growing company.
#J-18808-Ljbffr
is a two-generation Belgian family business, renowned for its expertise in creating innovative, durable materials that combine aesthetics and performance. Since its creation, BEAL has distinguished itself by its ability to push back the boundaries of design, developing unique products such as
MORTEX® ,
BEALSTONE®
and
CAPILASIL® .
Based in
Namur , BEAL International combines
traditional craftsmanship
with
cutting-edge technical research , placing particular emphasis on professional
training
and
personalized support
for each project, both in Belgium and abroad.
The
Brand Manager
is responsible for
building, developing, and maintaining the image
of the Beal brand and its product lines (MORTEX®, BEALSTONE®, CAPILASIL®, CALCE, etc.) in order to strengthen their reputation, consistency, and appeal across all channels (digital, print, showroom, events).
Key responsibilities:
Define brand strategy : define positioning, develop key values and messages, and set awareness and growth objectives.
Analyze the market and consumers : conduct qualitative and quantitative studies, analyze competitive intelligence, and monitor trends.
Lead marketing and communication campaigns : online and offline via our various channels (social media, advertising, events).
Oversee visual and editorial identity : ensure consistency across media (logo, packaging, website, content).
Manage budget and performance indicators : monitor KPIs, optimize costs.
Coordinate teams and partners : agencies, graphic designers, community managers, internal teams.
Strategic and digital marketing : proficiency in tools (CRM, analytics, social media).
Analysis and synthesis : ability to interpret market and consumer data.
Project management and leadership : coordination of multidisciplinary teams.
Creativity and attention to detail : to design impactful campaigns.
Communication : written and oral fluency, storytelling
Required profile
Excellent interpersonal skills and sense of service
Good listener and observer
Neat appearance and clear communication
Creativity and sense of aesthetics in a constantly changing environment
Rigorous organization, ability to prioritize and manage priorities
Initiative, autonomy, and proactivity
Ability to collaborate in a team and work across multiple departments
Comfortable with IT (Office 365 and CRM) and able to search for information independently
An affinity for design and architecture is a real asset
Enjoys working with multicultural clients.
Willing to travel occasionally
We offer:
A job in a financially stable company.
A salary commensurate with the responsibilities of the position, with group insurance and luncheon vouchers.
A 40h/week work schedule with 12 days of compensatory rest.
A modern, young and dynamic working environment in a fast-growing company.
#J-18808-Ljbffr