Dr. Tavel Optical Group
Base pay range
$70,000.00/yr - $85,000.00/yr Location: Hybrid - Indianapolis, IN Department: Marketing Reports to: Director of Marketing Employment Type: Full-time About The Role
The Social & Brand Activation Manager
is the architect of our social media presence and a key driver of our marketing initiatives. You’ll develop and execute strategies for Facebook, Instagram, TikTok, and LinkedIn that engage, inform, and inspire our audiences—aligning each channel’s approach with Dr. Tavel’s brand vision. Additionally, you’ll play a key role in concepting and executing key brand activation programs. This role is both strategic and hands-on. You’ll work closely with our Brand Visualist, Brand Writer and other members of the marketing team to concept and execute integrated campaigns, then take ownership of posting, responding, monitoring, and measuring. Beyond digital, you’ll also be a key part of the offline implementation of these marketing programs, ensuring that all initiatives—whether online, offline, in-office, etc.—work together to strengthen the brand. We’re Looking For Someone Who Is Curious—always seeking new trends, formats, and ways to connect. Meticulous—ensuring every post, comment, and campaign is on-brand and on-message. Exploratory—testing fresh ideas and evolving our approach with data-backed insights. A catalyst—bringing energy, organization, and forward momentum to every project. What You’ll Do
Develop a clear, differentiated strategy for each social channel (Facebook, Instagram, TikTok, LinkedIn) based on audience behaviors and business goals. Collaborate with the Brand Visualist, Brand Writer and marketing team to concept, plan, and execute marketing campaigns and programs, including the writing of most social content. Own the social content calendar, scheduling and publishing content that is timely, relevant, and aligned with the brand voice and visual identity. Engage with audiences through thoughtful, brand-right responses and proactive community management. Monitor trends, platform updates, and competitor activity to keep Dr. Tavel ahead of the curve. Analyze and report on social performance, sharing insights and recommendations to optimize future efforts. Ensure all marketing initiatives—digital and offline—are cohesive, strategic, and aligned with business objectives. Support marketing team on other responsibilities as defined. What We’re Looking For
4+ years of professional experience managing social media channels for a brand, agency, or organization. Strong understanding of platform best practices, content formats, and emerging trends for Facebook, Instagram, TikTok, and LinkedIn. Experience developing and executing social strategies that drive engagement and measurable results. Strong social content writing experience, with campaign level experience a plus. Excellent organizational skills and ability to manage multiple projects and deadlines. Strong communication skills with a knack for community engagement. Comfort analyzing performance data and making data-driven decisions. Experience coordinating with creative teams to deliver integrated campaigns. Familiarity with healthcare or retail marketing a plus but not required. Why Join Us
At Dr. Tavel, you’ll be the voice and energy of our brand in the digital space and a bridge between online engagement and real-world connections. Your work will influence how thousands of people experience Dr. Tavel every day, from the first scroll to the moment they walk through our doors.
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$70,000.00/yr - $85,000.00/yr Location: Hybrid - Indianapolis, IN Department: Marketing Reports to: Director of Marketing Employment Type: Full-time About The Role
The Social & Brand Activation Manager
is the architect of our social media presence and a key driver of our marketing initiatives. You’ll develop and execute strategies for Facebook, Instagram, TikTok, and LinkedIn that engage, inform, and inspire our audiences—aligning each channel’s approach with Dr. Tavel’s brand vision. Additionally, you’ll play a key role in concepting and executing key brand activation programs. This role is both strategic and hands-on. You’ll work closely with our Brand Visualist, Brand Writer and other members of the marketing team to concept and execute integrated campaigns, then take ownership of posting, responding, monitoring, and measuring. Beyond digital, you’ll also be a key part of the offline implementation of these marketing programs, ensuring that all initiatives—whether online, offline, in-office, etc.—work together to strengthen the brand. We’re Looking For Someone Who Is Curious—always seeking new trends, formats, and ways to connect. Meticulous—ensuring every post, comment, and campaign is on-brand and on-message. Exploratory—testing fresh ideas and evolving our approach with data-backed insights. A catalyst—bringing energy, organization, and forward momentum to every project. What You’ll Do
Develop a clear, differentiated strategy for each social channel (Facebook, Instagram, TikTok, LinkedIn) based on audience behaviors and business goals. Collaborate with the Brand Visualist, Brand Writer and marketing team to concept, plan, and execute marketing campaigns and programs, including the writing of most social content. Own the social content calendar, scheduling and publishing content that is timely, relevant, and aligned with the brand voice and visual identity. Engage with audiences through thoughtful, brand-right responses and proactive community management. Monitor trends, platform updates, and competitor activity to keep Dr. Tavel ahead of the curve. Analyze and report on social performance, sharing insights and recommendations to optimize future efforts. Ensure all marketing initiatives—digital and offline—are cohesive, strategic, and aligned with business objectives. Support marketing team on other responsibilities as defined. What We’re Looking For
4+ years of professional experience managing social media channels for a brand, agency, or organization. Strong understanding of platform best practices, content formats, and emerging trends for Facebook, Instagram, TikTok, and LinkedIn. Experience developing and executing social strategies that drive engagement and measurable results. Strong social content writing experience, with campaign level experience a plus. Excellent organizational skills and ability to manage multiple projects and deadlines. Strong communication skills with a knack for community engagement. Comfort analyzing performance data and making data-driven decisions. Experience coordinating with creative teams to deliver integrated campaigns. Familiarity with healthcare or retail marketing a plus but not required. Why Join Us
At Dr. Tavel, you’ll be the voice and energy of our brand in the digital space and a bridge between online engagement and real-world connections. Your work will influence how thousands of people experience Dr. Tavel every day, from the first scroll to the moment they walk through our doors.
#J-18808-Ljbffr