Abacus Group, LLC
Paid Search Manager
Our client is a marketing agency and is looking for a Paid Search Manager to join their Long Island City, NY office.
Base pay range $85,000.00/yr - $120,000.00/yr
Responsibilities
Guide and mentor a team of one to two cross‑functional digital marketing buyers or strategists
Spearhead the planning, execution, and optimization of SEM campaigns (Google Search, Shopping, and YouTube Ads) and paid social campaigns (Meta: Facebook/Instagram, TikTok, etc.)
Direct integrated digital marketing campaigns across multiple channels, ensuring performance aligns with client objectives
Immerse yourself in platforms to understand day‑to‑day details, driving measurable campaign success
Cultivate strong client relationships, ensuring business goals are met and exceeded
Partner with internal and global teams to align on cross‑regional media strategy
Evaluate SEM and cross‑channel campaign performance data, providing actionable insights to improve efficiency and effectiveness
Enhance internal processes continuously to drive team efficiency and performance
Keep current with the latest SEM and digital marketing trends, tools, and best practices
Requirements
2–4 years of paid search experience required
E‑commerce and/or retail industry experience required
Agency experience preferred
Highly analytical and detail‑oriented
Ability to write, test, and optimize ad copy
Proficient in analytic tools such as Google Analytics, Adobe Analytics, or similar
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Base pay range $85,000.00/yr - $120,000.00/yr
Responsibilities
Guide and mentor a team of one to two cross‑functional digital marketing buyers or strategists
Spearhead the planning, execution, and optimization of SEM campaigns (Google Search, Shopping, and YouTube Ads) and paid social campaigns (Meta: Facebook/Instagram, TikTok, etc.)
Direct integrated digital marketing campaigns across multiple channels, ensuring performance aligns with client objectives
Immerse yourself in platforms to understand day‑to‑day details, driving measurable campaign success
Cultivate strong client relationships, ensuring business goals are met and exceeded
Partner with internal and global teams to align on cross‑regional media strategy
Evaluate SEM and cross‑channel campaign performance data, providing actionable insights to improve efficiency and effectiveness
Enhance internal processes continuously to drive team efficiency and performance
Keep current with the latest SEM and digital marketing trends, tools, and best practices
Requirements
2–4 years of paid search experience required
E‑commerce and/or retail industry experience required
Agency experience preferred
Highly analytical and detail‑oriented
Ability to write, test, and optimize ad copy
Proficient in analytic tools such as Google Analytics, Adobe Analytics, or similar
#J-18808-Ljbffr