Calculated Hire
Overview
This role is a remote, full-time position (6-Month W2 Contract-to-Hire) with a leading children’s media and education company. The base pay range is $43.00/hr - $48.00/hr. Compensation includes weekly pay and full benefits (Health, Dental, Vision after ~60 days). Start date: ASAP. About the Company
For over 75 years, this beloved children’s media and education company has been a trusted voice in nurturing creativity, learning, and character development. The organization is now evolving its brand strategy to support a broader consumer-focused enterprise. Role Title
Brand Strategy Manager
— Work within the Brand Strategy team, reporting to the Senior Director of Brand Strategy. This is a high-impact, manager-level role intended for a marketing professional who thrives in a collaborative, fast-paced environment and is energized by brand storytelling, campaign execution, and cross-functional collaboration. Location & Type
Location:
Remote (U.S. based) Type:
Full-time | 6-Month W2 Contract-to-Hire Key Responsibilities
Strategic Brand Management : Partner with the Senior Director to develop and implement holistic brand strategies that drive visibility and business impact across the enterprise; act as a strategic connector across departments to keep brand central to consumer-facing initiatives. Integrated Marketing Campaigns : Support the planning and strategy of cross-channel campaigns that integrate brand, PR, cause marketing, social, digital, and content; ensure campaigns align with strategy and are executed across channels. Content & Product Marketing : Develop messaging that reflects the brand’s tone and values, especially for parent-facing communications; shape go-to-market strategies for product launches and coordinate marketing execution with internal teams. Influencer & Partnership Marketing : Lead and support co-branded activations with external partners and creators, from concept to rollout. Customer Insights & Data : Manage external agencies to uncover actionable customer insights and map journeys; use data tools to track KPIs and synthesize insights to optimize initiatives. Public Relations & Media : Support PR strategy, maintain media relationships, and manage outreach and press releases in partnership with internal and external stakeholders. Cross-Functional Collaboration : Work with Direct-to-Customer, Retail, Creative, Social, and Email teams to align on strategy and execution; coordinate with external agencies and internal creatives for consistent messaging and design. What Success Looks Like : Independently lead 1–2 high-impact strategic projects and translate vision into actionable plans and deliverables; drive a brand-first mindset across the consumer division. Ideal Candidate Profile
5+ years in brand strategy, marketing, or communications roles Experience working with or alongside agency partners Skilled in campaign strategy, project management, and cross-functional collaboration Strong communication and organizational skills; able to manage multiple initiatives with limited oversight Passion for mission-driven brands and storytelling that drives impact Qualifications
Proven ability to develop and execute brand strategies across multiple channels Experience coordinating with internal teams and external partners Employment Details
Seniority level:
Mid-Senior level Job function:
Marketing, Research, and Project Management Industries:
Retail, Consumer Services, and Marketing Services Start Date:
ASAP Note: This position does not include direct reports and is best suited for an independent, proactive candidate comfortable navigating a matrixed organization.
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This role is a remote, full-time position (6-Month W2 Contract-to-Hire) with a leading children’s media and education company. The base pay range is $43.00/hr - $48.00/hr. Compensation includes weekly pay and full benefits (Health, Dental, Vision after ~60 days). Start date: ASAP. About the Company
For over 75 years, this beloved children’s media and education company has been a trusted voice in nurturing creativity, learning, and character development. The organization is now evolving its brand strategy to support a broader consumer-focused enterprise. Role Title
Brand Strategy Manager
— Work within the Brand Strategy team, reporting to the Senior Director of Brand Strategy. This is a high-impact, manager-level role intended for a marketing professional who thrives in a collaborative, fast-paced environment and is energized by brand storytelling, campaign execution, and cross-functional collaboration. Location & Type
Location:
Remote (U.S. based) Type:
Full-time | 6-Month W2 Contract-to-Hire Key Responsibilities
Strategic Brand Management : Partner with the Senior Director to develop and implement holistic brand strategies that drive visibility and business impact across the enterprise; act as a strategic connector across departments to keep brand central to consumer-facing initiatives. Integrated Marketing Campaigns : Support the planning and strategy of cross-channel campaigns that integrate brand, PR, cause marketing, social, digital, and content; ensure campaigns align with strategy and are executed across channels. Content & Product Marketing : Develop messaging that reflects the brand’s tone and values, especially for parent-facing communications; shape go-to-market strategies for product launches and coordinate marketing execution with internal teams. Influencer & Partnership Marketing : Lead and support co-branded activations with external partners and creators, from concept to rollout. Customer Insights & Data : Manage external agencies to uncover actionable customer insights and map journeys; use data tools to track KPIs and synthesize insights to optimize initiatives. Public Relations & Media : Support PR strategy, maintain media relationships, and manage outreach and press releases in partnership with internal and external stakeholders. Cross-Functional Collaboration : Work with Direct-to-Customer, Retail, Creative, Social, and Email teams to align on strategy and execution; coordinate with external agencies and internal creatives for consistent messaging and design. What Success Looks Like : Independently lead 1–2 high-impact strategic projects and translate vision into actionable plans and deliverables; drive a brand-first mindset across the consumer division. Ideal Candidate Profile
5+ years in brand strategy, marketing, or communications roles Experience working with or alongside agency partners Skilled in campaign strategy, project management, and cross-functional collaboration Strong communication and organizational skills; able to manage multiple initiatives with limited oversight Passion for mission-driven brands and storytelling that drives impact Qualifications
Proven ability to develop and execute brand strategies across multiple channels Experience coordinating with internal teams and external partners Employment Details
Seniority level:
Mid-Senior level Job function:
Marketing, Research, and Project Management Industries:
Retail, Consumer Services, and Marketing Services Start Date:
ASAP Note: This position does not include direct reports and is best suited for an independent, proactive candidate comfortable navigating a matrixed organization.
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