TEGNA
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Digital Campaign Specialist About TEGNA
– TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing trusted local news and services. With 64 television stations in 51 U.S. markets, TEGNA reaches over 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.
Premion , the new "Over-the-Top" ("OTT") advertising and media business, seeks a
Digital Campaign Specialist . The Digital Operations Team supports all day‑to‑day Ad Operations for assigned accounts, aiding campaign planning, scheduling, implementation, and tracking. This role maintains relationships with third‑party vendors and media agencies to ensure proper delivery of digital ad campaigns. Premion is a high‑growth division of TEGNA.
Responsibilities
Implement and manage online advertising campaigns
Perform day‑to‑day ad scheduling in our proprietary DSP Octillion
Monitor delivery of campaigns from beginning to end and optimize as needed
Consult with Account Management to ensure successful advertising campaigns
Attend weekly meetings with Account Management team to discuss delivery issues
Work with Yield Management to manage margins
Work with Yield partner to move demand to different supply sources
Review daily reporting to identify potential campaign setup and delivery problems
Review Rejection Summary in DSP and suggest changes to increase delivery
Perform the day‑to‑day ad placement, scheduling, and updates for customers, including weekends or after hours
Prepare and edit HTML code used to track ad creative
Prepare creative and client for deployment on different platforms, such as Hulu
Follow‑up with immediate action and provide concise, timely feedback within established deadlines
Self‑manage tasks and schedule for effective and efficient time management
Troubleshoot targeting issues, resolve traffic issues, and reconcile discrepancies
QA all VAST tags and MP4 files to meet specifications
Requirements
1–2 years of online ad‑trafficking experience
Ability to multi‑task and work efficiently within a high‑paced, changing environment
Knowledge of HTML, CSS, Flash, and JavaScript
Strong organizational and time‑management skills
Strong written and communication skills
Ability to interact comfortably with clients and internal departments
Ideal candidate has initiative and can drive projects with minimal supervision
BA/BS preferred
Benefits TEGNA offers comprehensive benefits designed to safeguard the physical, mental, and financial health of employees and their families. Benefits include two medical plan options for full‑time and part‑time employees through Blue Cross Blue Shield of Texas, dental and eye care coverage, fertility, surrogacy and adoption assistance, disability and life insurance.
Our 401(k) program offers full, part‑time and temporary employees the opportunity to contribute 1%–80% of their pay on a pre‑tax basis; contributions up to the first 4% of pay are matched 100% by the company and are 100% vested from day one.
All employees and eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc and 12 free annual therapy sessions with a licensed clinician through Spring Health.
TEGNA offers a generous Paid Time Off (PTO) benefit and nine paid holidays per year.
EEO Statement
– TEGNA Inc. is a proud equal‑opportunity employer. We are proud to be an equal‑opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to race, color, religion, national origin, sex, gender, age, marital status, appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law.
Seniority level
Entry level
Employment type
Full‑time
Job function
Marketing and Sales
Industries
Broadcast Media Production and Distribution
#J-18808-Ljbffr
Digital Campaign Specialist About TEGNA
– TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing trusted local news and services. With 64 television stations in 51 U.S. markets, TEGNA reaches over 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.
Premion , the new "Over-the-Top" ("OTT") advertising and media business, seeks a
Digital Campaign Specialist . The Digital Operations Team supports all day‑to‑day Ad Operations for assigned accounts, aiding campaign planning, scheduling, implementation, and tracking. This role maintains relationships with third‑party vendors and media agencies to ensure proper delivery of digital ad campaigns. Premion is a high‑growth division of TEGNA.
Responsibilities
Implement and manage online advertising campaigns
Perform day‑to‑day ad scheduling in our proprietary DSP Octillion
Monitor delivery of campaigns from beginning to end and optimize as needed
Consult with Account Management to ensure successful advertising campaigns
Attend weekly meetings with Account Management team to discuss delivery issues
Work with Yield Management to manage margins
Work with Yield partner to move demand to different supply sources
Review daily reporting to identify potential campaign setup and delivery problems
Review Rejection Summary in DSP and suggest changes to increase delivery
Perform the day‑to‑day ad placement, scheduling, and updates for customers, including weekends or after hours
Prepare and edit HTML code used to track ad creative
Prepare creative and client for deployment on different platforms, such as Hulu
Follow‑up with immediate action and provide concise, timely feedback within established deadlines
Self‑manage tasks and schedule for effective and efficient time management
Troubleshoot targeting issues, resolve traffic issues, and reconcile discrepancies
QA all VAST tags and MP4 files to meet specifications
Requirements
1–2 years of online ad‑trafficking experience
Ability to multi‑task and work efficiently within a high‑paced, changing environment
Knowledge of HTML, CSS, Flash, and JavaScript
Strong organizational and time‑management skills
Strong written and communication skills
Ability to interact comfortably with clients and internal departments
Ideal candidate has initiative and can drive projects with minimal supervision
BA/BS preferred
Benefits TEGNA offers comprehensive benefits designed to safeguard the physical, mental, and financial health of employees and their families. Benefits include two medical plan options for full‑time and part‑time employees through Blue Cross Blue Shield of Texas, dental and eye care coverage, fertility, surrogacy and adoption assistance, disability and life insurance.
Our 401(k) program offers full, part‑time and temporary employees the opportunity to contribute 1%–80% of their pay on a pre‑tax basis; contributions up to the first 4% of pay are matched 100% by the company and are 100% vested from day one.
All employees and eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc and 12 free annual therapy sessions with a licensed clinician through Spring Health.
TEGNA offers a generous Paid Time Off (PTO) benefit and nine paid holidays per year.
EEO Statement
– TEGNA Inc. is a proud equal‑opportunity employer. We are proud to be an equal‑opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to race, color, religion, national origin, sex, gender, age, marital status, appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law.
Seniority level
Entry level
Employment type
Full‑time
Job function
Marketing and Sales
Industries
Broadcast Media Production and Distribution
#J-18808-Ljbffr