Communication and Marketing Specialist at BGSW-HYD Job at Robert Bosch Group in

Communication and Marketing Specialist at BGSW-HYD Full-time Legal Entity: Bosch Global Software Technologies Private Limited Bosch Global Software Technologies Private Limited is a 100% owned subsidiary of Robert Bosch GmbH, one of the world's leading global supplier of technology and services, offering end-to-end Engineering, IT and Business Solutions. With over 27,000+ associates, it’s the largest software development center of Bosch outside Germany, indicating that it is the Technology Powerhouse of Bosch in India with a global footprint and presence in the US, Europe and the Asia Pacific region. The Communication and Marketing Specialist will be responsible for driving strategic communication, marketing, branding, and engagement initiatives for BGSW Hyderabad . The role requires strong communication capabilities, B2B marketing experience, and excellent stakeholder and project management skills. Drive all marketing and communication activities for BGSW Hyderabad. Strategize, plan, and execute internal and external branding programs . Manage agencies, media partners, and external vendors in collaboration with central marketing. Lead social media marketing , ensuring consistency and alignment with corporate identity. Conceptualize and execute internal events, external engagements, and leadership communication formats . Engage with industry bodies for events, awards, and thought-leadership opportunities. Build and maintain a library of marketing content – pitch decks, case studies, videos, whitepapers, etc. Create and deliver marketing collateral for events and communication needs. Lead University Branding initiatives across key institutions and talent pipelines (Campus-to-Corporate). Manage digital governance metrics – website analytics, social media mentions, brand impact studies. B.E or MBA or master’s in communication / marketing / mass communication Experience: 3–5 years of experience in B2B / B2C / IT / Telecom / other industries Demonstrated ability to use data and metrics to evaluate brand and communication effectiveness Ability to work in a fast-paced, detail-oriented environment Creative, analytical, and able to conceptualize visual and written brand formats Mandatory / required skills: Proficiency in either of the below design & marketing tools: Canva, Adobe Illustrator, Adobe Photoshop, Adobe InDesign, PowerPoint Excellent verbal and written communication skills Experience in B2B marketing Strong stakeholder management abilities Experience in event management and partner/vendor coordination Experience in creating marketing collaterals MBA or master’s in communication / marketing / mass communication #J-18808-Ljbffr