Social Media Specialist Job at Empire State Realty Trust Inc. in New York

COMPANY SUMMARY Empire State Realty Trust, Inc. (NYSE: ESRT) is a NYC-focused REIT that owns and operates a portfolio of well-leased, top‑tier, modernized, amenitized, and well‑located office, retail, and multifamily assets. ESRT’s flagship Empire State Building, the “World's Most Famous Building,” features its iconic Observatory, ranked the #1 Top Attraction in New York City for the fourth consecutive year in Tripadvisor’s 2025 Travelers’ Choice Awards. The Company is a recognized leader in energy efficiency and indoor environmental quality. As of September 30, 2025, ESRT’s portfolio is comprised of approximately 7.8 million rentable square feet of office space, 0.8 million rentable square feet of retail space and 743 residential units. POSITION SUMMARY The Social Media Specialist will play a pivotal role in ESRT’s digital presence through social media storytelling across real estate, corporate news, and events. The role also oversees the influencer marketing program for the Empire State Building Observatory’s social channels, ensuring influencer partnerships drive ticket sales. Reporting directly to the Director of Social Media, this position is central to ESRT’s identity as a NYC-focused REIT and proud owner of the iconic Empire State Building. RESPONSIBILITIES Content Calendar Management – Create and manage the content calendar that ensures alignment with brand objectives and marketing goals. Complete tasks such as asset selection, copy edits, link creation, and the social media posts schedule across all ESRT social channels. Social Media Campaigns – Manage the development and execution of social media campaigns, including real estate content, corporate news, events, leadership appearances, and other brand initiatives. Content Production – Lead the execution of ESRT content production in partnership with the leasing team to craft social media content that drives web traffic and supports leasing efforts. Performance Reporting – Prepare monthly, quarterly, and annual reports on social media engagement for ESRT’s channels and ESB Observatory influencer campaigns. Platform‑Specific Content – Create tailored content for ESRT’s Instagram and LinkedIn platforms to maximize engagement with brokers, tenants, and potential investors. Influencer Program Management – Grow and manage observatory influencer programs, including outreach, annual influencer events, one‑off visits, influencer visit coordination, contract negotiations, and collaborations that focus on driving ticket sales to the Observatory. Operational Updates – Edit and maintain accurate hours of operations for the Observatory across platforms such as Google, TripAdvisor, Twitter, and Facebook. Budget Management – Manage expenses and the annual budget for influencer monitoring and events to ensure cost‑effective return on investment. Additional Duties – Take on additional responsibilities as directed to support the team and organizational goals. WHAT SUCCESS LOOKS LIKE Brand Alignment – Establish clear and consistent brand message across all ESRT social media platforms and influencer visits. Strategic Content Calendar – Develop a robust content calendar that reflects marketing goals and ensures timely execution. Engagement Growth – Achieve measurable increases in social media engagement metrics, including followers, likes, shares, and overall reach. Innovative Campaigns – Create social media series that resonate with business partners and drive deeper engagement. Influencer Relationships – Build and maintain strong relationships with influencers and brand partners that result in successful collaborations and increased visibility. Accuracy and Credibility – Ensure all public information is accurate, maintaining audience trust and brand credibility. Creative Content – Deliver innovative content that strengthens brand recognition and resonates with the target audience. Budget Efficiency – Effectively manage the influencer relations and social media budget to maximize ROI and drive sustainable growth. REQUIRED SKILLS / ABILITIES Detail‑oriented and results‑driven with the ability to work in a fast‑paced environment. Ability to handle multiple tasks simultaneously. Strong written and verbal communication skills. Ability to interact with all levels of personnel. EDUCATION & EXPERIENCE 2‑4 years of experience in social media & digital marketing. Familiarity with key social platforms such as Facebook, Twitter, Instagram, Pinterest, YouTube, Reddit, LinkedIn, and TikTok is required. Bachelor’s degree in a related field. PHYSICAL REQUIREMENTS Prolonged periods of sitting at a desk and working on a computer. Must be able to lift up to 15 pounds at times. WHAT YOU CAN EXPECT At ESRT, we foster a collaborative work environment that captures top talent and cultivates the best ideas. As a Great Place to Work® Certified employer, we are committed to maintaining a positive work culture where employees are engaged and can grow and develop. Adaptable – Self‑starter who quickly digests and executes new processes both collaboratively and independently. Dynamic – Solutions‑oriented, aims to improve processes, implement efficiency, and offers insightful feedback. Dependable – Takes strong ownership and accountability over workli> Passionate – Keeps up with industry trends and is excited to propel the industry forward with a roll‑up‑your‑sleeves attitude. Curious – Consistently looks for new ways to work smarter, not just harder. Ethical – Treats others with respect, acts with integrity, and embraces our collaborative culture. Positive – Possesses a service‑oriented attitude with excellent follow‑through. BENEFITS Competitive base salary and bonus. Health/Dental/Vision insurance. Company‑sponsored life, AD&D, STD (with Salary Continuation), and LTD insurance. Voluntary Enhanced LTD Program.Voluntary Hospital, Accident, and Cancer Programs. 401(k) with 100% match up to 5%. Paid parental leave. Pre‑tax transit accounts. Employee Assistance Program for emotional, financial, and legal support. WELL‑BEING Generous paid time off. Flexible remote work time. Flexible summer Fridays. Employee engagement programs. Volunteer time off. Continuing education. Complimentary Empire State Building Observatory access. Complimentary gym membership and other wellness benefits. Employee discount programs. SALARY Salary: $65,000 – $75,000 a year, based on factors such as education, experience, and location. ESRT also offers discretionary annual bonuses. EEO STATEMENT ESRT is an equal opportunity employer committed to a workplace free from harassment and discrimination. We celebrate the unique differences of our employees and provide reasonable accommodations for applicants and employees with disabilities or sincerely held religious beliefs. #J-18808-Ljbffr In Summary: Empire State Realty Trust, Inc. is a NYC-focused REIT that owns and operates a portfolio of well-leased, top‑tier, modernized, amenitized, and well‑located office, retail, and multifamily assets . The Social Media Specialist will play a pivotal role in ESRT’s digital presence through social media storytelling across real estate, corporate news, and events . The role also oversees the influencer marketing program for the Empire State Building Observatory's social channels . En Español: Compañía Sumario Empire State Realty Trust, Inc. (NYSE: ESRT) es un REIT centrado en Nueva York que posee y opera una cartera de oficinas bien alquiladas, de primer nivel, modernizadas, amenitizadas y bien ubicadas, bienes raíces minoristas y multifamiliares. Desde el 30 de septiembre de 2025, ESRTs portafolio está garantizado por aproximadamente 7.8 millones de pies cuadrados de negocios rentables del edificio Empire State Building, el espacio más famoso del mundo, cuenta con su emblemático Observatorio, clasificado como la principal atracción de la ciudad de Nueva York para el cuarto año consecutivo en Tripadvisor's 2025 Travelers Choice Awards. Completar tareas como la selección de activos, edición de copias, creación de enlaces y el calendario de publicaciones en las redes sociales a través de todos los canales sociales ESRT. Campañas de medios sociales Gestionar el desarrollo y ejecución de campañas en redes sociales, incluidos contenidos inmobiliarios, noticias corporativas, eventos, apariciones de liderazgo y otras iniciativas de marca. Producción de contenido Dirigir la ejecución de la producción de contenido ESRT en asociación con el equipo de arrendamiento para crear contenido de redes sociales que impulse el tráfico web y apoye los esfuerzos de alquiler. Informe sobre rendimiento Preparar informes mensuales, trimestrales y anuales en las cadenas de comunicación social ESRTs y las campanas de influencers del Observatorio ESB. Duties adicionales Asumir responsabilidades adicionales según lo indicado para apoyar los objetivos del equipo y de la organización. Qué SUCESSO SE MÁSCA EL ALINACIÓN DE MARQUE Establecer un mensaje de marca claro y consistente en todas las plataformas de redes sociales ESRT y visitas a influencers. Calendario Estratégico de Contenido Desarrollar un calendario de contenido sólido que refleje los objetivos de marketing y garantice su ejecución oportuna. Crecimiento de compromiso Lograr aumentos mensurables en las métricas de participación de medios sociales, incluidos seguidores, gustos, acciones y alcance general. Campañas innovadoras Crea series de medios de comunicación social que resuenan con socios comerciales e impulsen una mayor interacción. Relaciones de Influencer Construir y mantener relaciones fuertes con influenciadores y socios de marcas que resultan en colaboraciones exitosas y visibilidad. Accuracia y crecibilidad Gestionar rápidamente toda información pública Garantir el rendimiento detallado, calidad de trabajo y eficiencia de contenidos escritos Eficientemente gestionar al máximo las habilidades de conocimientos personales y la capacidad de intercambio de confianza con audiencias sociales orientadas REDEFECTIVE ABILLISACIONAL RESPULTICACTIONENCIA CONTRATIVALITOR ABIENTIDAD PRECRIACIENTEXEFICACIENTACIANTE EN VISIONAL EDUCACIÓN Y EXPERIENCIA 2 a 4 años de experiencia en redes sociales y marketing digital. Se requiere familiaridad con las principales plataformas sociales como Facebook, Twitter, Instagram, Pinterest, YouTube, Reddit, LinkedIn y TikTok. Licenciatura en un campo relacionado. Requisitos Físicos Períodos prolongados de sentarse en un escritorio y trabajar en una computadora. Debe poder levantar hasta 15 libras a veces. LO QUE PUEDES ESPECTAR En ESRT fomentamos un entorno de trabajo colaborativo que capta los mejores talentos y cultiva las mejores ideas. Como Great Place to Work® Certified employer, nos comprometemos a mantener una cultura laboral positiva donde los empleados estén involucrados y puedan crecer y desarrollarse. Salud paterna pagada. Cuentas de tránsito previas a impuestos. Programa de asistencia al empleado para apoyo emocional, financiero y legal. VELL-BEING Beneficioso tiempo libre remunerado. Tiempo de trabajo remoto flexible. Viernes veraniegos flexibles. Programas de compromiso con los empleados. Descanso voluntario. Educación continua. Observatorio del Empire State Building Complementaria. Miembros gratuitos en gimnasios y otros beneficios de bienestar.