iLoveToCreate is hiring: Social Media Specialist in Fresno

Get AI-powered advice on this job and more exclusive features. The Social Media Specialist develops and executes iLoveToCreate's organic social strategy, social commerce, and content calendars across all owned channels to grow audience engagement and brand visibility. This role oversees influencer and creator partnerships while developing comprehensive strategies that incorporate competitor research, platform analysis, messaging, and audience segmentation. The specialist tracks and analyzes key performance metrics including traffic, engagement, and ROI to optimize effectiveness and drive business results. PAY $27 - 30/hr POSITION ACCOUNTABLE FOR THE FOLLOWING KEY RESULTS Performs key job duties while upholding the Company's Mission & Guiding Principles. Owns strategy, publishing, and performance across core platforms (Instagram, TikTok, Pinterest, Facebook, YouTube), with a focus on short-form video, UGC, and engagement Monitors trends, platform updates, and competitor activity to guide creative and strategy Integrates social SEO strategies to optimize discoverability and audience reach through keyword research Leads all influencer, creator, and PR partnerships, including outreach, briefs, contracts, content reviews, and rights management Manages affiliate and ambassador programs, ensuring deliverables, assets, and timely payment Prepares and ships PR boxes and influencer kits to support content creation and retail initiatives Utilizes AI-assisted tools for content ideation, audience insights, and workflow optimization while preserving human-led creativity and brand authenticity Builds and manages a content calendar aligned to marketing campaigns, retailer needs, and product launches Distributes content for use across web, email, e-comm, and paid channels Collaborates with retail and brand partners to support joint marketing and placements Establishes social listening protocols to monitor brand sentiment, identify emerging trends, and enable rapid response to opportunities and issues Tracks KPIs including follower growth, engagement rates, traffic, and ROAS, translating insights into actionable strategy refinements Owns UTM tracking to measure campaign performance, referral traffic, and content effectiveness Serves as community manager across key channels, engaging directly with creators and customers to build brand loyalty Partners with Brand, Paid Media and Creative teams to assist with content Supports brand strategy and cross-functional business goals Attends duties as assigned in support of the future growth and success of iLoveToCreate This job profile is subject to change with/without advance notice due to the business needs TALENT PROFILE 2-4 years managing branded social channels and leading creator partnerships Proven ability to grow audiences and drive engagement across Instagram, TikTok, Pinterest, YouTube and Facebook Skilled in briefing creators, managing contracts, and securing content rights Strong understanding of social commerce, affiliate marketing, and UGC strategy Confident managing content calendars, KPIs, and reporting tools Comfortable collaborating cross-functionally with internal and client-facing teams Excellent written communication and community management skills Highly organized, deadline-driven, and responsive to trends and platform updates BEHAVIORS AND PERSONAL ATTRIBUTES Bold, high-energy presence with a creative edge and bias for action Fearless in pitching ideas, testing content, and pushing creative boundaries Resourceful problem-solver with a self-starter mindset Organized and detail-driven, with strong follow-through Adaptable communicator with sharp writing skills and audience intuition Team-oriented collaborator who thrives cross-functionally Trend-obsessed and fluent in digital, social, and the creator economy Comfortable juggling multiple priorities in a fast-paced environment Passionate brand advocate with a deep understanding of audience and voice EDUCATION and/or EXPERIENCE Bachelor’s degree in marketing, Communications, or related field preferred 2–4 years of experience managing social media, influencer partnerships, or digital content for consumer brands Experience working cross-functionally with creative, paid media, and ecommerce teams Proficiency with social platforms, scheduling tools, influencer platforms, and basic analytics/reporting COMPUTER SOFTWARE AND/OR EQUIPMENT, TOOLS, MACHINES Social Media Management: Sprout Social, Meta Business Suite, Linktree Influencer & Affiliate Platforms: Upfluence, TikTok Creator Marketplace, Amazon Affiliates Analytics & Reporting: Google Analytics, TikTok Analytics, CoverageBook Content Creation & Editing: Canva, Adobe Express, CapCut Project Management: Workfront, Coda Office tools: Microsoft Office Suite, DocuSign PHYSICAL DEMANDS While performing the duties of this position the employee is regularly required to stand, walk, reach above/ below shoulder level. Occasionally required to lift/carry/push up to 40 lbs, repetitively use both hands/arms/shoulders, forward bending/stooping and light grasping and fine dexterity of both hands. Ability to participate in a team lift for any lifting necessary over 40 lbs. Seniority level Entry level Employment type Full-time Job function Marketing and Sales Industries Retail Art Supplies #J-18808-Ljbffr