Director, Publisher Product Strategy Job at CMI Media Group in New Philadelphia

Director, Publisher Product Strategy role at CMI Media Group

The Director of Product Strategy is a tech‑savvy visionary and innovator in the ad tech space, building cutting‑edge solutions that empower publishers and advertisers to thrive in the ever‑evolving digital landscape. They spearhead the development and implementation of programmatic technologies and solutions, leading the evolution of media publisher technical solutions. Working closely with supplier business, technical teams and internal engineering, they drive the growth of publisher technology solutions and programmatic integrations.

Key Responsibilities

• Strategic Vision and Roadmap: Develop, own, and evangelize the long‑term product strategy and roadmap for publisher solutions, aligning it with company objectives and market trends.
• Market and Competitive Analysis: Conduct market research, competitive analysis and customer segmentation to identify emerging opportunities, threats and unmet needs.
• Product Definition and Requirements: Translate strategic vision into detailed product requirements.
• Operational Management: Leverage direct experience in publisher or SSP Ad Operations to inform product decisions, ensuring products address real‑world challenges such as yield optimisation, latency, ad quality, fill rates, header‑bidding integrations and reporting.
• Stakeholder Collaboration: Work closely with Engineering, Sales, Marketing, Business Development and other Product teams to ensure successful product development, launch and adoption.
• Performance and Metrics: Define KPIs, monitor post‑launch performance and iterate based on data‑driven insights.
• Thought Leadership: Maintain an active role in industry conversation through thought pieces and presentations.

Requirements

• 8+ years of progressive experience in product management or product strategy, with at least 5 years focused on ad‑tech platforms (SSPs, DSPs, Ad Exchanges, Ad Servers).
• Minimum 3–5 years experience in an Ad Operations role at a major publisher or SSP, including yield management, programmatic setup, troubleshooting and partner integrations.
• Deep understanding of the programmatic advertising ecosystem (RTB, header bidding, server‑to‑server integrations, ad formats, ad quality).
• Strong analytical, problem‑solving and decision‑making skills.
• Excellent communication, interpersonal and presentation skills.
• Strong grasp of software development landscape and emerging technologies.
• Experience in the ad‑tech and/or martech industry.
• Bachelor’s degree or equivalent work experience.

Seniority level

• Director

Employment type

• Full‑time

Job function

• Product Management and Marketing
• Advertising Services