SalaryGuide
Senior Manager, Demand Generation - Entegra
SalaryGuide, Newark, Delaware, United States, 19711
Responsibilities
Plan, develop and execute lead generation campaigns that turn unknown visitors to known leads, then from MQL to SQLs and finally opportunities – always hypothesis testing, measuring, learning and reflecting it in subsequent campaigns
Implement data-driven, omni-channel inbound marketing campaigns that identify and address target-account pain points, leveraging content, digital channels, and account-based tactics to generate high-quality leads and accelerate pipeline growth for Entegra.
Partner with Business Development teams to understand key targets, pipeline velocity, downstream lead quality etc., supporting them with scripts, materials and assets that work in conjunction with marketing campaigns to express Entegra’s value proposition
Measure, analyze and report on campaign effectiveness – with an emphasis on translating marketing campaign and jargon to multiple stakeholder groups with differing levels of understanding
Requirements
Bachelor’s Degree or equivalent experience
0-5 years of management experience
At least 5 years of marketing experience
Familiarity with CRM and MAP platforms, such as Salesforce, Hubspot, Marketo, Pardot, Eloqua, Marketing Cloud etc. as well as analytics platforms, including Google Analytics, Looker Studio and more
Previous experience with digital marketing strategies and tactics, especially SEO and content syndication platforms (will include Yahoo Gemini, Taboola, Outbrain, StackAdapt etc)
Strong grasp of campaign and tactics testing, measurement and analysis, with a track record of applying learnings to iterate and improve subsequent campaigns
Strong project management skills, with the ability to juggle multiple projects across different industry segments and revenue bands
Benefits
Medical, Dental, Vision Care and Wellness Programs
401(k) Plan with Matching Contributions
Paid Time Off and Company Holidays
Career Growth Opportunities and Tuition Reimbursement
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Plan, develop and execute lead generation campaigns that turn unknown visitors to known leads, then from MQL to SQLs and finally opportunities – always hypothesis testing, measuring, learning and reflecting it in subsequent campaigns
Implement data-driven, omni-channel inbound marketing campaigns that identify and address target-account pain points, leveraging content, digital channels, and account-based tactics to generate high-quality leads and accelerate pipeline growth for Entegra.
Partner with Business Development teams to understand key targets, pipeline velocity, downstream lead quality etc., supporting them with scripts, materials and assets that work in conjunction with marketing campaigns to express Entegra’s value proposition
Measure, analyze and report on campaign effectiveness – with an emphasis on translating marketing campaign and jargon to multiple stakeholder groups with differing levels of understanding
Requirements
Bachelor’s Degree or equivalent experience
0-5 years of management experience
At least 5 years of marketing experience
Familiarity with CRM and MAP platforms, such as Salesforce, Hubspot, Marketo, Pardot, Eloqua, Marketing Cloud etc. as well as analytics platforms, including Google Analytics, Looker Studio and more
Previous experience with digital marketing strategies and tactics, especially SEO and content syndication platforms (will include Yahoo Gemini, Taboola, Outbrain, StackAdapt etc)
Strong grasp of campaign and tactics testing, measurement and analysis, with a track record of applying learnings to iterate and improve subsequent campaigns
Strong project management skills, with the ability to juggle multiple projects across different industry segments and revenue bands
Benefits
Medical, Dental, Vision Care and Wellness Programs
401(k) Plan with Matching Contributions
Paid Time Off and Company Holidays
Career Growth Opportunities and Tuition Reimbursement
#J-18808-Ljbffr