Abe
Senior Paid Social Strategist (Remote US) - Future Opening
Join to apply for the
Senior Paid Social Strategist (Remote US) - Future Opening
role at
Abe , a specialized consultancy focused exclusively on social media advertising.
Are you a true marketing nerd with a passion for social media advertising? Do you love building new things with a team motivated to win? Then you may be the Senior Social Media Strategist of our dreams!
We are a hub for innovative strategies, helping clients leverage LinkedIn, Meta and more to reach, engage, and convert their target audiences. If you're ready to be part of something bold and transformational, this is the role for you.
We have experienced significant growth and remain true to our culture: the best idea wins. We’re future-focused and looking for the right Senior Strategist with a growth mindset to join our evolving team.
We use Customer Generation, a marketing methodology developed by us, which focuses on SQLs and customers instead of traditional metrics like MQLs. This role reports to the Associate Director and is a crucial part of the social media team, offering a unique opportunity to be on the ground floor of a fast‑growing specialty agency.
Roles & Responsibilities
Oversee and lead a collection of social media accounts
Serve as direct support to client contacts
Weekly communication with vendors or operational partners to ensure alignment on tasks, quality, and improvements
Build strategies for clients each quarter
Create, maintain, and optimize budgets for paid media campaigns
Provide fractional support for internal marketing in a boutique agency within Directive
Deeply understand client positioning and unique value propositions
Confirm lead routing is accurate within a CRM
Responsible for personal productivity and utilization
Work directly with Associate Director to ensure internal and client goals are achieved
Understand the value of programmatic campaigns
Drive cross‑sell, upsell, and referrals via client relationships and professional network
Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI
What You Offer
4+ years experience working at a performance/digital marketing agency, with hands‑on experience supporting B2B clients
Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
Understanding of different ad units within the LinkedIn platform such as conversation ads, document ads, CTV and more
Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more
Ability to delegate to junior team members to ensure joint success
Strong understanding of paid principles, including keyword research, ad copywriting, bid management, and campaign optimization
Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data‑driven decisions and optimize campaign performance
Ability to drive results and measure via OCT
Experience with audience segmentation by tier, job title, etc.
Proven and measurable success with mid‑market or enterprise accounts
Ability to translate and articulate strategy and tell stories with data
Equal parts competitive and curious; you’re a true problem solver
You live on the cutting edge of the industry, always looking for opportunities to grow and share
Ability to organize, prioritize and manage multiple projects simultaneously
You’re quality‑obsessed and have not lost your soul for advertising
Travel to visit clients approximately once per year, per client or as needed
What Success Looks Like
You encompass our core values through every interaction, internally and externally
Effectively manage approximately five mid‑tier and enterprise accounts
Meet and exceed department level KPIs, such as client growth and goal attainment; your core KPIs will be client NSMs (North Star Metrics) and client satisfaction scores
Build client trust and relationships that create consistent renewals
Cross‑sell services that align with client goals and objectives
Clearly communicate results with client point of contact and executives
Exceptional decision making, as it relates to strategic direction for accounts
Benefits
Annual base salary range for this position based in the United States is $85,000 – $95,000 USD (actual salary may vary)
Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle, including a 100% employer‑paid plan for you and a 50% employer contribution for your dependents
Mental health: access to certified therapists through Spring Health, membership to Headspace
Physical health: physical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care
Time Off: unlimited PTO (2‑week minimum), paid company holidays, your birthday off, end‑of‑year recharge (closed Dec 24 – Jan 1), paid parental leave
Financial: traditional and Roth 401(k) with a 3% company match
Bonus: annual bonus based on tenure, scaling in total amount over time
Work Environment Requirements As a remote‑first company, you’ll have the ability to work from anywhere in the US, with the option to enjoy our state‑of‑the‑art offices in Irvine, California. For some positions, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country.
This role has the opportunity to operate 100% virtually from your home office. We collaborate primarily through virtual meetings (Zoom) and Slack. You will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, observe and interpret written and/or verbal communication, and have reliable internet access and a professional background.
To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.
If you require reasonable accommodations in completing this application, interviewing, completing any pre‑employment testing, or otherwise participating in the employee selection process, direct your inquiries to careers@directiveconsulting.com.
Additional Information At Abe, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing and Sales
Industries Advertising Services
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Senior Paid Social Strategist (Remote US) - Future Opening
role at
Abe , a specialized consultancy focused exclusively on social media advertising.
Are you a true marketing nerd with a passion for social media advertising? Do you love building new things with a team motivated to win? Then you may be the Senior Social Media Strategist of our dreams!
We are a hub for innovative strategies, helping clients leverage LinkedIn, Meta and more to reach, engage, and convert their target audiences. If you're ready to be part of something bold and transformational, this is the role for you.
We have experienced significant growth and remain true to our culture: the best idea wins. We’re future-focused and looking for the right Senior Strategist with a growth mindset to join our evolving team.
We use Customer Generation, a marketing methodology developed by us, which focuses on SQLs and customers instead of traditional metrics like MQLs. This role reports to the Associate Director and is a crucial part of the social media team, offering a unique opportunity to be on the ground floor of a fast‑growing specialty agency.
Roles & Responsibilities
Oversee and lead a collection of social media accounts
Serve as direct support to client contacts
Weekly communication with vendors or operational partners to ensure alignment on tasks, quality, and improvements
Build strategies for clients each quarter
Create, maintain, and optimize budgets for paid media campaigns
Provide fractional support for internal marketing in a boutique agency within Directive
Deeply understand client positioning and unique value propositions
Confirm lead routing is accurate within a CRM
Responsible for personal productivity and utilization
Work directly with Associate Director to ensure internal and client goals are achieved
Understand the value of programmatic campaigns
Drive cross‑sell, upsell, and referrals via client relationships and professional network
Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI
What You Offer
4+ years experience working at a performance/digital marketing agency, with hands‑on experience supporting B2B clients
Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
Understanding of different ad units within the LinkedIn platform such as conversation ads, document ads, CTV and more
Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more
Ability to delegate to junior team members to ensure joint success
Strong understanding of paid principles, including keyword research, ad copywriting, bid management, and campaign optimization
Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data‑driven decisions and optimize campaign performance
Ability to drive results and measure via OCT
Experience with audience segmentation by tier, job title, etc.
Proven and measurable success with mid‑market or enterprise accounts
Ability to translate and articulate strategy and tell stories with data
Equal parts competitive and curious; you’re a true problem solver
You live on the cutting edge of the industry, always looking for opportunities to grow and share
Ability to organize, prioritize and manage multiple projects simultaneously
You’re quality‑obsessed and have not lost your soul for advertising
Travel to visit clients approximately once per year, per client or as needed
What Success Looks Like
You encompass our core values through every interaction, internally and externally
Effectively manage approximately five mid‑tier and enterprise accounts
Meet and exceed department level KPIs, such as client growth and goal attainment; your core KPIs will be client NSMs (North Star Metrics) and client satisfaction scores
Build client trust and relationships that create consistent renewals
Cross‑sell services that align with client goals and objectives
Clearly communicate results with client point of contact and executives
Exceptional decision making, as it relates to strategic direction for accounts
Benefits
Annual base salary range for this position based in the United States is $85,000 – $95,000 USD (actual salary may vary)
Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle, including a 100% employer‑paid plan for you and a 50% employer contribution for your dependents
Mental health: access to certified therapists through Spring Health, membership to Headspace
Physical health: physical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care
Time Off: unlimited PTO (2‑week minimum), paid company holidays, your birthday off, end‑of‑year recharge (closed Dec 24 – Jan 1), paid parental leave
Financial: traditional and Roth 401(k) with a 3% company match
Bonus: annual bonus based on tenure, scaling in total amount over time
Work Environment Requirements As a remote‑first company, you’ll have the ability to work from anywhere in the US, with the option to enjoy our state‑of‑the‑art offices in Irvine, California. For some positions, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country.
This role has the opportunity to operate 100% virtually from your home office. We collaborate primarily through virtual meetings (Zoom) and Slack. You will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, observe and interpret written and/or verbal communication, and have reliable internet access and a professional background.
To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.
If you require reasonable accommodations in completing this application, interviewing, completing any pre‑employment testing, or otherwise participating in the employee selection process, direct your inquiries to careers@directiveconsulting.com.
Additional Information At Abe, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing and Sales
Industries Advertising Services
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