BusPlanner
BusPlanner is hiring a Sales Manager to lead, coach, and grow our full cycle AEs while driving revenue growth across our K-12 software business in the US. This role is critical to our next stage of growth and combines hands-on selling with strategic sales leadership. It is ideal for someone with proven experience in K-12 software sales, a passion for coaching, and the ability to execute in a high-growth, fast-paced environment.
Responsibilities
Lead the frontline sales team, owning the full sales cycle from lead generation through close, while providing hands-on coaching to drive individual and team performance Act as a player-coach, modeling best practices in prospecting, discovery, solution presentations, and closing, particularly within the K-12 education market Build, train, and mentor a high-performing sales team, implementing structured coaching, call reviews, and deal strategy sessions to continuously improve skills and outcomes Develop and execute a targeted go-to-market strategy for K-12 software sales, leveraging both inbound and outbound motions Manage pipeline health and forecasting accuracy, using sales metrics to identify risks and opportunities Cultivate strong relationships with school district stakeholders, including Transportation Directors, Superintendents, IT leaders, and Procurement teams Represent BusPlanner at industry conferences, association events, and other K-12 networking opportunities to build brand awareness and drive pipeline growth Collaborate closely with leadership, RevOps, and Marketing to refine sales processes, optimize messaging, and ensure alignment across the customer journey Qualifications
5+ years of quota-carrying software sales experience, with at least 2-3 years managing frontline sales reps Proven track record of personally exceeding quota and leading teams to consistently hit or surpass targets Direct experience selling into the K-12 education market, with a deep understanding of procurement cycles, RFP processes, and multi-stakeholder decision-making Ability to operate as a player-coach, running your own deals while developing and elevating your team Strong business acumen and ability to build, refine, and scale repeatable sales processes in a high-growth environment Skilled in pipeline management, forecasting, and leveraging CRM data to drive decision-making Exceptional communication and presentation skills, able to influence senior district stakeholders and build trust quickly Experience representing a company at industry conferences, trade shows, and association events You Should Apply If
You are hungry and driven to succeed with an exemplary track record of exceeding sales targets You are a proven leader who has successfully managed and coached frontline sales reps to hit or exceed quota You are a hunter and closer, especially within the K-12 software market You are process-minded, building and refining repeatable sales processes and using data to drive results You are flexible and collaborative, comfortable running a deal as you are coaching a rep You are people-focused, developing your team, building trust with customers, and fostering a high-performance culture You are organized and results-oriented, balancing urgency with a strategic, customer-centric approach You are a confident communicator who can present to and influence senior district stakeholders You Should Not Apply If
You do not have proven experience selling software into the K-12 education market You lack a track record of personally exceeding quota and leading a team to do the same You are not interested in running your own deals while also managing and coaching a sales team You are seeking a predictable 9-5 role; this position requires urgency, adaptability, and resilience You prefer rigid, highly structured environments with minimal change You are uncomfortable proactively prospecting, attending industry events, and engaging with customers You are a hunter-farmer who prefers to operate from behind the scenes You do not want active field engagement or visible leadership Preferred Qualifications
5+ years of quota-carrying software sales experience, with at least 2-3 years managing frontline sales reps Proven track record of personally exceeding quota and leading teams to consistently hit or surpass targets Direct experience selling into the K-12 education market, with understanding of procurement cycles, RFP processes, and multi-stakeholder decision-making Ability to operate as a player-coach, running your own deals while developing and elevating your team Strong business acumen and ability to build, refine, and scale repeatable sales processes in a high-growth environment Skilled in pipeline management, forecasting, and leveraging CRM data Exceptional communication and presentation skills with the ability to influence senior district stakeholders Experience representing a company at industry conferences, trade shows, and association events Referrals increase your chances of interviewing at BusPlanner. Get notified about new Sales Manager jobs in Charlotte, NC.
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Lead the frontline sales team, owning the full sales cycle from lead generation through close, while providing hands-on coaching to drive individual and team performance Act as a player-coach, modeling best practices in prospecting, discovery, solution presentations, and closing, particularly within the K-12 education market Build, train, and mentor a high-performing sales team, implementing structured coaching, call reviews, and deal strategy sessions to continuously improve skills and outcomes Develop and execute a targeted go-to-market strategy for K-12 software sales, leveraging both inbound and outbound motions Manage pipeline health and forecasting accuracy, using sales metrics to identify risks and opportunities Cultivate strong relationships with school district stakeholders, including Transportation Directors, Superintendents, IT leaders, and Procurement teams Represent BusPlanner at industry conferences, association events, and other K-12 networking opportunities to build brand awareness and drive pipeline growth Collaborate closely with leadership, RevOps, and Marketing to refine sales processes, optimize messaging, and ensure alignment across the customer journey Qualifications
5+ years of quota-carrying software sales experience, with at least 2-3 years managing frontline sales reps Proven track record of personally exceeding quota and leading teams to consistently hit or surpass targets Direct experience selling into the K-12 education market, with a deep understanding of procurement cycles, RFP processes, and multi-stakeholder decision-making Ability to operate as a player-coach, running your own deals while developing and elevating your team Strong business acumen and ability to build, refine, and scale repeatable sales processes in a high-growth environment Skilled in pipeline management, forecasting, and leveraging CRM data to drive decision-making Exceptional communication and presentation skills, able to influence senior district stakeholders and build trust quickly Experience representing a company at industry conferences, trade shows, and association events You Should Apply If
You are hungry and driven to succeed with an exemplary track record of exceeding sales targets You are a proven leader who has successfully managed and coached frontline sales reps to hit or exceed quota You are a hunter and closer, especially within the K-12 software market You are process-minded, building and refining repeatable sales processes and using data to drive results You are flexible and collaborative, comfortable running a deal as you are coaching a rep You are people-focused, developing your team, building trust with customers, and fostering a high-performance culture You are organized and results-oriented, balancing urgency with a strategic, customer-centric approach You are a confident communicator who can present to and influence senior district stakeholders You Should Not Apply If
You do not have proven experience selling software into the K-12 education market You lack a track record of personally exceeding quota and leading a team to do the same You are not interested in running your own deals while also managing and coaching a sales team You are seeking a predictable 9-5 role; this position requires urgency, adaptability, and resilience You prefer rigid, highly structured environments with minimal change You are uncomfortable proactively prospecting, attending industry events, and engaging with customers You are a hunter-farmer who prefers to operate from behind the scenes You do not want active field engagement or visible leadership Preferred Qualifications
5+ years of quota-carrying software sales experience, with at least 2-3 years managing frontline sales reps Proven track record of personally exceeding quota and leading teams to consistently hit or surpass targets Direct experience selling into the K-12 education market, with understanding of procurement cycles, RFP processes, and multi-stakeholder decision-making Ability to operate as a player-coach, running your own deals while developing and elevating your team Strong business acumen and ability to build, refine, and scale repeatable sales processes in a high-growth environment Skilled in pipeline management, forecasting, and leveraging CRM data Exceptional communication and presentation skills with the ability to influence senior district stakeholders Experience representing a company at industry conferences, trade shows, and association events Referrals increase your chances of interviewing at BusPlanner. Get notified about new Sales Manager jobs in Charlotte, NC.
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