Freshpet
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Product Manager eCommerce (Marketing)
role at
Freshpet
We’re looking for a
Product Manager (eCommerce)
to lead efforts across the entire customer lifecycle: acquisition, activation, retention, loyalty, and churn prevention.
What You'll Do You’ll drive the roadmap of the Freshpet DTC business with a focus on building, testing, iterating, and scaling what works. You’ll collaborate closely with engineering, design, and marketing to build seamless, high-converting experiences and deepen customer engagement.
Responsibilities
Lead product development across the DTC funnel - from onboarding and checkout to post-purchase retention and churn reduction
Own retention mechanics and experimentation infrastructure across checkout, onboarding, account management, churn mitigation logic and A/B tests
Own and prioritize a roadmap focused on key KPIs such as Retention, Conversion, and LTV
Collaborate cross-functionally on sprint planning, discovery, and delivery
Partner with stakeholder, design and engineering on A/B tests across key lifecycle touchpoints
Define and communicate performance metrics and experiment outcomes to business leaders to inform strategy and prioritization
Run user research and dive into analytics to uncover behavior patterns and opportunities
Weigh tradeoffs between speed, user experience, and engineering constraints
Champion a culture of continuous learning through experimentation, user insights, and rapid iteration
What We’re Looking For
5+ years of product management experience, ideally in a DTC subscription or eCommerce business
Hands-on experience with growth loops, user segmentation, and retention strategies
Comfortable with both qualitative research and digging into data
Strong communicator who works well with engineering and design teams
Experience with Shopify and tools like Ordergroove, Klaviyo, or Segment is a plus
#J-18808-Ljbffr
Product Manager eCommerce (Marketing)
role at
Freshpet
We’re looking for a
Product Manager (eCommerce)
to lead efforts across the entire customer lifecycle: acquisition, activation, retention, loyalty, and churn prevention.
What You'll Do You’ll drive the roadmap of the Freshpet DTC business with a focus on building, testing, iterating, and scaling what works. You’ll collaborate closely with engineering, design, and marketing to build seamless, high-converting experiences and deepen customer engagement.
Responsibilities
Lead product development across the DTC funnel - from onboarding and checkout to post-purchase retention and churn reduction
Own retention mechanics and experimentation infrastructure across checkout, onboarding, account management, churn mitigation logic and A/B tests
Own and prioritize a roadmap focused on key KPIs such as Retention, Conversion, and LTV
Collaborate cross-functionally on sprint planning, discovery, and delivery
Partner with stakeholder, design and engineering on A/B tests across key lifecycle touchpoints
Define and communicate performance metrics and experiment outcomes to business leaders to inform strategy and prioritization
Run user research and dive into analytics to uncover behavior patterns and opportunities
Weigh tradeoffs between speed, user experience, and engineering constraints
Champion a culture of continuous learning through experimentation, user insights, and rapid iteration
What We’re Looking For
5+ years of product management experience, ideally in a DTC subscription or eCommerce business
Hands-on experience with growth loops, user segmentation, and retention strategies
Comfortable with both qualitative research and digging into data
Strong communicator who works well with engineering and design teams
Experience with Shopify and tools like Ordergroove, Klaviyo, or Segment is a plus
#J-18808-Ljbffr