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Varsity Spirit

All Star Sales Specialist - Alabama & West Florida

Varsity Spirit, El Paso, Texas, United States

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All Star Sales Specialist – Alabama & West Florida Varsity Spirit , a Varsity Brands Company, leading the global source for cheer, dance, band, and yearbook apparel and events.

Job Overview Full‑time, outside‑sales hybrid position based in the region. Sales activity occurs in home office, all‑star gyms/organizations, community events, and in‑person meetings with clients. Requires travel primarily within territory and occasional overnight travel. Work hours vary based on customer needs; evening and weekend work may be required.

Job Type:

Full‑time

Location:

Alabama & West Florida

What You Will Do

Generate sales of Varsity products to existing and target customers utilizing a variety of sales techniques

Assist customers in your territory with all things Varsity

Develop relationships and understand the needs of customers in your territory

Become an industry expert for your territory

Guide customers through the design and order process to completion

Monitor competitors in your territory maintaining a comprehensive knowledge of their product offerings and selling points

Coordinate with the Varsity All Star event division to support their sales efforts in your territory and to promote Varsity All Star

Implement sales calls, customer visits, consultations, and other effective sales techniques to secure the business

Conduct consultations, design sessions, and sizing appointments

Meet predetermined performance measurements/sales goals

Submit appropriate and complete paperwork, e.g., revisions, payment forms, expense reports, VID requests and rush requests

Communicate production timelines and delivery dates to customer

Perform administrative and customer service duties as deemed necessary, e.g., payment collection, order sorting, and return/remake facilitation

Develop and implement strategy for converting target accounts to new business

Provide regular updates to direct manager on progress with target accounts and sales forecasts

Utilize a variety of sales techniques to increase territory sales

Complete training as assigned to stay current on products, processes and technology

Identify new trends in the industry and relay to your manager

Monitor and utilize company produced reports, e.g., CSH, PBR, and Aged Receivables to identify opportunities, maintain “clean” accounts, and maximize sales

Make your availability to customers known by returning all phone calls and emails in a timely fashion, typically within 24 business hours

Develop action plan with direct manager to resolve customer satisfaction issues and retain at‑risk customers

Participate in sales conference calls, webinars, meetings and yearly sales trainings

Attend Varsity Events (typically during the months of October – April)

Generate and communicate sales leads to the event sales team

Coordinate team approach with event Advisor when deemed appropriate

Meet all deadlines

Knowledge, Skills & Abilities

Presentation skills

High technical capacity (e.g., Excel, PowerPoint, Salesforce)

Customer/client service focused

Communication and interpersonal skills (e.g., active listening)

Personal effectiveness/credibility

Ability to generate leads, forecast sales cycle, anticipate problems, and create effective solutions, with an aspiration to meet and exceed sales goals

High level time management

Ability to prioritize multiple tasks in a fast‑paced environment and meet deadlines

Detail oriented

Highly adaptable in ever‑changing climates and technologies

Willingness to learn in‑depth product construction, technicalities, and pricing

Ensure reliable travel for regular face‑to‑face touch points

Organization and follow through

Education & Experience

High school diploma or GED.

Bachelor’s degree in marketing, business education, or related field preferred

Industry experience preferred

Experience in an administrative support role for at least 2 years.

Physical Requirements

Prolonged periods of sitting, standing, bending, lifting, kneeling, walking and driving will all occur on a regular basis. Must be able to lift 15‑30 pounds.

The physical demands described are representative of those that must be met to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Benefits

Comprehensive Health Care Benefits

HSA Employer Contribution / FSA Opportunities

Wellbeing Program

401(k) plan with company matching

Company‑paid Life, AD&D, and Short‑Term Disability

Generous My Time Off & paid holidays

Varsity Brands Ownership Program

Employee Resource Groups

St. Jude partnership & volunteer opportunities

Employee perks including discounts on personal apparel and equipment!

Varsity Brands companies are equal opportunity employers. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, gender, sexual orientation, gender identity, veteran’s status, age or disability.

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