SalaryGuide
Responsibilities
- drive scalable, measurable growth by leading Buffini & Company’s demand generation strategy — integrating brand, performance marketing, and lifecycle engagement to acquire, nurture, and convert customers across all channels.
- This leader connects marketing strategy to revenue outcomes, ensuring that every campaign and initiative aligns with Buffini’s mission of helping people win in business and in life.
- Generate a predictable pipeline with clear attribution from marketing activities to sales outcomes.
- Achieve CAC payback within 6–9 months and sustain healthy LTV:CAC ratios across all products.
- Increase qualified inbound leads by 20%, supporting growth for coaching, SAAS products, training, and events.
- Build and execute a data-driven demand generation plan that integrates brand, digital, event, and content marketing.
- Create and Implement marketing automation and lead-nurture systems that improve conversion and retention.
- Optimize campaigns across email, paid media, webinars, and partnerships.
Requirements
- Strategic Leadership: Balances short-term demand with long-term brand growth; connects campaigns to business outcomes.
- Analytical Rigor: Uses data and KPIs to guide decision-making, optimize ROI, and measure success.
- Growth Mindset: Builds scalable systems that generate repeatable results across multiple products and audiences.
- Cross-Functional Collaboration: Works seamlessly with Sales, Product, and Creative to ensure unified execution.
- Team Development: Coaches and empowers high-performing marketers; creates clarity and accountability.
- Customer Obsession: Designs campaigns that serve the client first and reflect the “Work by Referral” ethos.
- Innovation: Embraces new tools, trends, and strategies to keep Buffini at the forefront of marketing excellence.
- Communication: Inspires confidence and alignment through clarity, empathy, and influence.