Coordinator, Social Media, DPAE Job at PRSA Central PA in Kent

Coordinator, Social Media, DPAE Division of Philanthropy and Alumni Engagement Kent, OH (hybrid work schedule) Position 988436 Support the strategy, management, content development and reporting for the Division of Philanthropy and Alumni Engagement's (DPAE) social media and digital communications to best engage the university's alumni, donors and other key constituencies to advance relationships and secure philanthropic support. Reports to Senior Associate Director, Communications, DPAE. DUTIES: Coordinate and support day-to-day digital outreach efforts for DPAE, including alumni/donor social media as it relates to online events, online giving campaigns, alumni news, university news and other relevant content as part of larger strategic outreach from the division. Develop and manage social media content and digital projects to support DPAE programs and increase affinity with alumni and donors. Coordinate paid social media advertising, content and budgets for all alumni and donor campaigns/projects. Ensure all paid digital/social advertising adheres to the budget requirements of the project and follows university protocol for billing. Ensure all social media accounts, groups and pages correspond to modern best practice, are managed correctly across all platforms, browsers and devices and are current with industry trends. Work with DPAE Communications project managers to create social and digital marketing strategies on behalf of schools and divisions across campus for alumni and donor projects, including alumni/donor specific channels for intercollegiate athletics. Work with graphic designers and video producers as needed to build/develop properly branded social media content within DPAE's suite of digital products. Adhere to communications calendar when negotiating scheduling conflicts for various digital outreach initiatives. Provide regular reports through social media platforms to help the program leadership and project managers understand which campaigns and platforms perform best and assist in their optimization with A/B testing to increase action rates across all programs. Provide assessments and recommendations for future alumni engagement projects. Perform related duties as assigned. MINIMUM QUALIFICATIONS: Bachelor's degree in marketing, communications, public relations, journalism or related field and one year experience working in a communications or digital marketing environment which includes developing print or digital marketing materials, and social media management. Must be able to occasionally work during evenings and weekends. For a complete description of this position and to apply online, please visit: http://jobs.kent.edu/cw/en-us/job/501284?lApplicationSubSourceID= #J-18808-Ljbffr