SalaryGuide is hiring: Social Media Strategist in Dartmouth

Responsibilities Drives the strategy, voice, and daily execution of the university's official presence across all social media platforms, managing multiple accounts and serving as a liaison between university departments Engages current and prospective students, families, alumni, donors, and the broader public while supporting strategic objectives of University Marketing, Advancement/Alumni Relations, and Strategic Communications and Media Relations Provides guidance and education to campus partners on effective digital engagement practices Develops and implements comprehensive social media strategy supporting university mission, marketing goals, advancement initiatives, and public relations objectives Collaborates with University Marketing, Strategic Communications and Media Relations, Alumni Relations, Advancement, Enrollment Management, and UMass President's Office to support multi-audience initiatives Coordinates social media support for advancement campaigns, alumni engagement, donor recognition, and fundraising initiatives Partners with Public Relations team to amplify news stories, announcements, and crisis communications through social channels Identifies trends, including new platforms with high potential, and serves as an advocate for audience engagement Requirements Bachelor's degree in marketing, communications, public relations, or related field Demonstrated experience (3 years) managing social media in a corporate, nonprofit, or higher education setting, with strong content creation skills for platforms including Instagram, Facebook, TikTok, LinkedIn, and emerging platforms Demonstrated (2 years) experience managing projects and/or staff Demonstrated (3 years) experience using social media management and analytics tools Experience collaborating with multiple stakeholders on integrated communications campaigns Flexible schedule including evening and weekend hours, as required; Frequent travel to off-campus locations required Preferred Master’s degree Previous experience using social media for higher education, nonprofit organization, or advancement/fundraising initiatives Knowledge of AP style and public relations best practices Experience with donor communications and alumni engagement through digital channels Background in integrated marketing communications or public relations Familiarity with advancement/fundraising communications strategies Benefits 75% Employer-Paid Health Insurance Flexible Spending Accounts Life Insurance Long Term Disability State Pension Retirement Plan Optional Retirement Savings Plans Tuition Credit (Employee, Spouse, & Dependents) Twelve (12) paid holidaysPaid personal, vacation, and sick time And More! #J-18808-Ljbffr