Hilton Worldwide, Inc.
Marketing Manager - Embassy Suites by Hilton Aruba Resort
Hilton Worldwide, Inc., Mission, Kansas, United States
Job Description - Marketing Manager - Embassy Suites by Hilton Aruba Resort (HOT0BTPT)
Job Description
Marketing Manager - Embassy Suites by Hilton Aruba Resort
Job Number: HOT0BTPT
Work Locations Embassy Suites by Hilton Aruba Resort J.E. Irausquin Blvd. 268 Oranjestad
A Marketing Manager will play a crucial role in developing and implementing the annual marketing plan, driving key objectives, current initiatives and relevant marketing activities relating directly to the hotel. The role will be responsible for leading the marketing in initiatives and ensuring the department performs an integral role in bringing together all function areas to ensure commercial targets are heightened. Leadership and Service excellence is a core expectation. A Marketing Manager is responsible for driving results by supporting and maintaining a great place to work for our team members while providing an exceptional hospitality experience for our guests in all aspects of the function.
What will I be doing? As Marketing Manager, you will be responsible for the results of the marketing plan and activities used by the hotel to increase brand awareness, communicate promotions to all relevant target markets and address hotel business needs. Specifically, you will perform the following tasks to the highest standards.
Business Function
Develop, proactively manage and implement the annual marketing plan to include eCommerce, brand and loyalty marketing within budget guidelines
Drive the development of a sound B2B and B2C strategy by segment for the hotel, in line with the commercial focus process
Responsible for measuring the success of all marketing activities, promotions and campaigns, and producing performance reports for all key stakeholders
Manage the roll out of marketing initiatives to support the hotel in meeting revenue targets, also by leveraging key function activity in Regional Marketing, eCommerce, Marketing Operations, Strategic Partnerships and Hilton Honors and third party distribution
Oversee the execution of all promotional activities, whether local, regional or global, across all available channels, ensuring brand adherence and effectiveness
Ensure Sales and F&B teams receive adequate marketing support, and ensure collateral requirements are met
Always be the brand champion ensuring all collateral conforms to agreed brand standards and content is compliant of corporate guidelines and within budget guidelines across all marketing activities
Support hotel brand initiatives and ensure hotel brand campaigns are rolled out effectively and communicated using the right tone and voice
Develop and manage all social media activity and support departmental initiatives
Recognize and execute opportunities for the loyalty program Honors as well as other incentive programs level, and manage all CRM and database requirements
Identify local partnership opportunities with the regional team, and oversee the on‑going execution of revenue driving activities
Responsible for building a coherent social media strategy for the hotel and its outlets
Seek to grow social media followers and to enhance interaction with customers on these sites using relevant tools and techniques
Respond to customer postings as appropriate tackling any complaints and issues
Responsible for overseeing the PR agency efforts and pitch strategy
Responsible for developing hotel content on a weekly basis to be shared with the social media agency
Responsible for the development of influencer and content creator strategy together with the PR and Social media agencies
Managing Execution
Achieve agreed performance goals and marketing objectives of role set out by the DOS
Manage execution of marketing projects in line with resources and budget objectives
Be the marketing representative during commercial focus meetings, and proactively identify revenue‑driving opportunities with other key stakeholders
Conduct continuous analysis of competitive environment and consumer trends, and use findings to continuously evaluate and drive commercial success
Ensure full brand compliance across all marketing initiatives
Lead effective content management across all available channels, including hotel website, OTAs, social media, mobile marketing and partnership programs
Conduct regular cluster marketing audits to meet audit requirements
Participate in all internal and external marketing meetings and attend relevant industry events, training workshops and trade shows
Actively support all in‑house merchandising activity and ensure all merchandising opportunities are identified and maximized and communicated across organization
Respond quickly and efficiently to all internal and external requests
Understand and champion Hilton's core values
Building Relationships
Establish excellent open communication with all operational teams, i.e. GM, F&B and other Head of Departments
Develop and maintain good working relationships with various levels of Hilton’s personnel including corporate and regional marketing, corporate brand, eCommerce, loyalty and partnerships teams
Proactively develop and maintain effective working relationships with all external customers to include key members of the design and media agencies, partnerships and online marketing
Excel at being an effective team player to all corporate, regional, cluster and hotel level personnel by demonstrating a ‘can do’ and customer focused attitude, providing peer support, cross‑functional and across regions
Qualifications
Bachelor’s degree in Marketing or Hotel Management
Experience of working in a similar marketing position in the hospitality sector
Proven knowledge of creating, leading and managing fundamental and complex projects to tight deadlines
Experience of developing, creating and managing marketing campaigns with associated costs and working to budget restraints
Complete understanding of key functions relating to marketing strategies and initiatives whilst managing multiple work streams
Experience in developing and implementing effective and realistic marketing plans and strategies, including budget evaluation, management and reporting
Demonstrated ability to interact effectively with various levels of management
Outstanding communication skills in all areas of writing, listening and speaking English. Developed proficiency of native language
Communicate key information effectively to all levels of management using a variety of communication tools
Proficiency in Microsoft Office applications, budget management, project and time management
Able to think analytically, critically and strategically when faced with unique opportunities, challenges, prioritizing and identifying productive solutions
Ability to influence others in key situations whilst maintaining positive relationships
Demonstrate excellent interpersonal skills to include strong leadership, cultural sensitivity
Execute calculated risks and pre‑determine successful outcome
Ability to relate to the marketing world and adapt to changing priorities quickly and with ease
An accomplished leader offering excellent judgement, time management and decision‑making skills
Professional approach, clean and well‑groomed at all times
Friendly demeanor, positive and enthusiastic with a motivational attitude
Excellent problem solving and decision‑making skills, can work autonomously whilst keeping all parties informed
Honesty, integrity and a passion for hard work
Creatively minded and has a thirst to work in marketing for the hospitality industry
Demonstrated self‑starter with excellent attention to detail
High energy, resourcefulness, customer focused and results oriented
Enjoys working collaboratively, key team player with a “can do” attitude and thrives on a challenge
Good understanding of Hilton, its core values and management structure
Additional Supportive Functions
Assist supportive staff with answering of telephone, using copy machines and maintaining sales files
Perform other duties as requested
What are we looking for? Since being founded in 1919, Hilton has been a leader in the hospitality industry. Today, Hilton remains a beacon of innovation, quality, and success. This continued leadership is the result of our Team Members staying true to our Vision, Mission, and Values. Specifically, we look for demonstration of these Values:
Hospitality - We’re passionate about delivering exceptional guest experiences
Integrity - We do the right thing, all the time
Leadership - We’re leaders in our industry and in our communities
Teamwork - We’re team players in everything we do
Ownership - We’re the owners of our actions and decisions
Now - We operate with a sense of urgency and discipline
In addition, we look for the demonstration of the following key attributes:
Quality
Productivity
Customer Focus
What will it be like to work for Hilton? Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full‑service hotels and resorts to extended‑stay suites and mid‑priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision “to fill the earth with the light and warmth of hospitality” unites us as a team to create remarkable hospitality experiences around the world every day. And our amazing Team Members are at the heart of it all!
#J-18808-Ljbffr
Job Description
Marketing Manager - Embassy Suites by Hilton Aruba Resort
Job Number: HOT0BTPT
Work Locations Embassy Suites by Hilton Aruba Resort J.E. Irausquin Blvd. 268 Oranjestad
A Marketing Manager will play a crucial role in developing and implementing the annual marketing plan, driving key objectives, current initiatives and relevant marketing activities relating directly to the hotel. The role will be responsible for leading the marketing in initiatives and ensuring the department performs an integral role in bringing together all function areas to ensure commercial targets are heightened. Leadership and Service excellence is a core expectation. A Marketing Manager is responsible for driving results by supporting and maintaining a great place to work for our team members while providing an exceptional hospitality experience for our guests in all aspects of the function.
What will I be doing? As Marketing Manager, you will be responsible for the results of the marketing plan and activities used by the hotel to increase brand awareness, communicate promotions to all relevant target markets and address hotel business needs. Specifically, you will perform the following tasks to the highest standards.
Business Function
Develop, proactively manage and implement the annual marketing plan to include eCommerce, brand and loyalty marketing within budget guidelines
Drive the development of a sound B2B and B2C strategy by segment for the hotel, in line with the commercial focus process
Responsible for measuring the success of all marketing activities, promotions and campaigns, and producing performance reports for all key stakeholders
Manage the roll out of marketing initiatives to support the hotel in meeting revenue targets, also by leveraging key function activity in Regional Marketing, eCommerce, Marketing Operations, Strategic Partnerships and Hilton Honors and third party distribution
Oversee the execution of all promotional activities, whether local, regional or global, across all available channels, ensuring brand adherence and effectiveness
Ensure Sales and F&B teams receive adequate marketing support, and ensure collateral requirements are met
Always be the brand champion ensuring all collateral conforms to agreed brand standards and content is compliant of corporate guidelines and within budget guidelines across all marketing activities
Support hotel brand initiatives and ensure hotel brand campaigns are rolled out effectively and communicated using the right tone and voice
Develop and manage all social media activity and support departmental initiatives
Recognize and execute opportunities for the loyalty program Honors as well as other incentive programs level, and manage all CRM and database requirements
Identify local partnership opportunities with the regional team, and oversee the on‑going execution of revenue driving activities
Responsible for building a coherent social media strategy for the hotel and its outlets
Seek to grow social media followers and to enhance interaction with customers on these sites using relevant tools and techniques
Respond to customer postings as appropriate tackling any complaints and issues
Responsible for overseeing the PR agency efforts and pitch strategy
Responsible for developing hotel content on a weekly basis to be shared with the social media agency
Responsible for the development of influencer and content creator strategy together with the PR and Social media agencies
Managing Execution
Achieve agreed performance goals and marketing objectives of role set out by the DOS
Manage execution of marketing projects in line with resources and budget objectives
Be the marketing representative during commercial focus meetings, and proactively identify revenue‑driving opportunities with other key stakeholders
Conduct continuous analysis of competitive environment and consumer trends, and use findings to continuously evaluate and drive commercial success
Ensure full brand compliance across all marketing initiatives
Lead effective content management across all available channels, including hotel website, OTAs, social media, mobile marketing and partnership programs
Conduct regular cluster marketing audits to meet audit requirements
Participate in all internal and external marketing meetings and attend relevant industry events, training workshops and trade shows
Actively support all in‑house merchandising activity and ensure all merchandising opportunities are identified and maximized and communicated across organization
Respond quickly and efficiently to all internal and external requests
Understand and champion Hilton's core values
Building Relationships
Establish excellent open communication with all operational teams, i.e. GM, F&B and other Head of Departments
Develop and maintain good working relationships with various levels of Hilton’s personnel including corporate and regional marketing, corporate brand, eCommerce, loyalty and partnerships teams
Proactively develop and maintain effective working relationships with all external customers to include key members of the design and media agencies, partnerships and online marketing
Excel at being an effective team player to all corporate, regional, cluster and hotel level personnel by demonstrating a ‘can do’ and customer focused attitude, providing peer support, cross‑functional and across regions
Qualifications
Bachelor’s degree in Marketing or Hotel Management
Experience of working in a similar marketing position in the hospitality sector
Proven knowledge of creating, leading and managing fundamental and complex projects to tight deadlines
Experience of developing, creating and managing marketing campaigns with associated costs and working to budget restraints
Complete understanding of key functions relating to marketing strategies and initiatives whilst managing multiple work streams
Experience in developing and implementing effective and realistic marketing plans and strategies, including budget evaluation, management and reporting
Demonstrated ability to interact effectively with various levels of management
Outstanding communication skills in all areas of writing, listening and speaking English. Developed proficiency of native language
Communicate key information effectively to all levels of management using a variety of communication tools
Proficiency in Microsoft Office applications, budget management, project and time management
Able to think analytically, critically and strategically when faced with unique opportunities, challenges, prioritizing and identifying productive solutions
Ability to influence others in key situations whilst maintaining positive relationships
Demonstrate excellent interpersonal skills to include strong leadership, cultural sensitivity
Execute calculated risks and pre‑determine successful outcome
Ability to relate to the marketing world and adapt to changing priorities quickly and with ease
An accomplished leader offering excellent judgement, time management and decision‑making skills
Professional approach, clean and well‑groomed at all times
Friendly demeanor, positive and enthusiastic with a motivational attitude
Excellent problem solving and decision‑making skills, can work autonomously whilst keeping all parties informed
Honesty, integrity and a passion for hard work
Creatively minded and has a thirst to work in marketing for the hospitality industry
Demonstrated self‑starter with excellent attention to detail
High energy, resourcefulness, customer focused and results oriented
Enjoys working collaboratively, key team player with a “can do” attitude and thrives on a challenge
Good understanding of Hilton, its core values and management structure
Additional Supportive Functions
Assist supportive staff with answering of telephone, using copy machines and maintaining sales files
Perform other duties as requested
What are we looking for? Since being founded in 1919, Hilton has been a leader in the hospitality industry. Today, Hilton remains a beacon of innovation, quality, and success. This continued leadership is the result of our Team Members staying true to our Vision, Mission, and Values. Specifically, we look for demonstration of these Values:
Hospitality - We’re passionate about delivering exceptional guest experiences
Integrity - We do the right thing, all the time
Leadership - We’re leaders in our industry and in our communities
Teamwork - We’re team players in everything we do
Ownership - We’re the owners of our actions and decisions
Now - We operate with a sense of urgency and discipline
In addition, we look for the demonstration of the following key attributes:
Quality
Productivity
Customer Focus
What will it be like to work for Hilton? Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full‑service hotels and resorts to extended‑stay suites and mid‑priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision “to fill the earth with the light and warmth of hospitality” unites us as a team to create remarkable hospitality experiences around the world every day. And our amazing Team Members are at the heart of it all!
#J-18808-Ljbffr