Certco Inc.
Join to apply for the
Advertising and Marketing Manager
role at
Certco Inc.
Madison, WI | Certco, Inc.
Certco, Inc. is looking for a driven
Advertising & Marketing Manager
who’s ready to take the next big step in their career. This is more than a management role—it’s an opportunity to lead, innovate, and leave a lasting impact on independent retailers, brands, and communities across the Midwest.
We’re proud to share that Certco was recently named one of USA Today’s Best Companies, and this role plays a key part in shaping the future of our marketing services and retail media network.
Why This Role Stands Out
Advance your career by leading a talented marketing team across digital, print, eCommerce, and retail media
Make a name for yourself by owning high‑visibility marketing initiatives that directly support retailer growth
Influence the grocery industry by partnering with retailers, CPG brands, and technology providers
Create lasting impact by developing programs that help independent grocers compete and thrive
Join an award‑winning company recognized on USA Today’s Best Companies list
What You’ll Do
Lead, mentor, and develop a high‑performing marketing services team
Oversee omni‑channel marketing strategies that support Certco’s brand and retailer touchpoints
Act as a key marketing partner to retailers, internal teams, and vendor partners
Drive eCommerce, digital marketing, and retail technology initiatives
Use data, dashboards, and performance metrics to inform strategy and decision‑making
Represent Marketing Services both internally and externally, including in‑store retailer visits
What You Bring
7–10 years of progressive marketing experience with people and project leadership
Strong expertise in retail, digital, and omnichannel marketing
A strategic mindset paired with hands‑on execution
The ability to influence, collaborate, and lead in a fast‑paced environment
A passion for innovation, team development, and continuous improvement
Essential Job Functions And Responsibilities
Lead, mentor, and/or develop marketing services team members focused on traditional and digital marketing tools and platforms
Conduct weekly one‑on‑one meetings with direct reports to discuss work priorities and performance
Set clear team and individual goals, provide regular feedback, and conduct performance reviews for direct reports
Oversee and manage multiple marketing projects simultaneously, ensuring they are delivered on time, within budget, and to a high design standard in accordance with Certco, Inc. branding guidelines
Work with Marketing Services leadership to establish website and social media strategy
Stay abreast of new social media strategies to support store promotional activity
Develop and implement omni channel marketing plans that support Certco, Inc.’s branding and retailer touchpoints
Define program objectives, target audiences, key messaging, and review measurement to refine
Collaborate with cross‑functional teams to ensure alignment and integrated marketing efforts
Oversee external vendors and collaborate with them to develop marketing campaigns to grow Certco, Inc. retailer sales, customer engagement, as well as brand growth
Confirm loading and updating of promotional projects/campaigns are loaded into the customer portal accurately and timely
Oversee upcoming marketing digital calendars and subsequent performance metrics for retailers, internal stakeholders and brands
Meet 3–5 retailers at store locations each quarter, including coordinating store visits with Retail Business Consultants (RBC)
Collaborate with leadership, sales teams, retail and vendor partners to create a strategy for retail owners that would benefit from marketing services, print and digital services
Know and understand the retail technology partner needs to launch and sustain implementing programs such as websites, digital coupons, and rewards programs; present to cross‑functional internal stakeholders for buy‑in and support
Understand applicable POS technologies and accessible data/gaps
Contribute to the development of the overall marketing execution, aligning with company goals and objectives
Facilitate market research and competitive analysis to determine opportunities
Stay up to date with the latest marketing trends, technologies, and best practices
Vet outside vendor suppliers as needed to operate more efficiently and provide needed retailer support
Lead the development of meaningful data touchpoints and dashboards to report timely performance metrics to internal and external stakeholders
Oversee the tracking and analysis of key marketing metrics to measure the effectiveness of campaigns and programs
Provide monthly department performance recaps to the Director of Retail Advertising and Marketing
Utilize data to inform decision‑making and optimize marketing strategies
Other duties as assigned by management
Be regular in attendance and comply with the Company Attendance Policy
Must be insurable for auto insurance coverage and possess a valid driver’s license
Education And Experience
Bachelor’s degree in Marketing, Business Administration, or a related field
7–10 years of progressive experience in marketing roles, with demonstrated experience in managing people, projects, and marketing programs
Certco is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
#J-18808-Ljbffr
Advertising and Marketing Manager
role at
Certco Inc.
Madison, WI | Certco, Inc.
Certco, Inc. is looking for a driven
Advertising & Marketing Manager
who’s ready to take the next big step in their career. This is more than a management role—it’s an opportunity to lead, innovate, and leave a lasting impact on independent retailers, brands, and communities across the Midwest.
We’re proud to share that Certco was recently named one of USA Today’s Best Companies, and this role plays a key part in shaping the future of our marketing services and retail media network.
Why This Role Stands Out
Advance your career by leading a talented marketing team across digital, print, eCommerce, and retail media
Make a name for yourself by owning high‑visibility marketing initiatives that directly support retailer growth
Influence the grocery industry by partnering with retailers, CPG brands, and technology providers
Create lasting impact by developing programs that help independent grocers compete and thrive
Join an award‑winning company recognized on USA Today’s Best Companies list
What You’ll Do
Lead, mentor, and develop a high‑performing marketing services team
Oversee omni‑channel marketing strategies that support Certco’s brand and retailer touchpoints
Act as a key marketing partner to retailers, internal teams, and vendor partners
Drive eCommerce, digital marketing, and retail technology initiatives
Use data, dashboards, and performance metrics to inform strategy and decision‑making
Represent Marketing Services both internally and externally, including in‑store retailer visits
What You Bring
7–10 years of progressive marketing experience with people and project leadership
Strong expertise in retail, digital, and omnichannel marketing
A strategic mindset paired with hands‑on execution
The ability to influence, collaborate, and lead in a fast‑paced environment
A passion for innovation, team development, and continuous improvement
Essential Job Functions And Responsibilities
Lead, mentor, and/or develop marketing services team members focused on traditional and digital marketing tools and platforms
Conduct weekly one‑on‑one meetings with direct reports to discuss work priorities and performance
Set clear team and individual goals, provide regular feedback, and conduct performance reviews for direct reports
Oversee and manage multiple marketing projects simultaneously, ensuring they are delivered on time, within budget, and to a high design standard in accordance with Certco, Inc. branding guidelines
Work with Marketing Services leadership to establish website and social media strategy
Stay abreast of new social media strategies to support store promotional activity
Develop and implement omni channel marketing plans that support Certco, Inc.’s branding and retailer touchpoints
Define program objectives, target audiences, key messaging, and review measurement to refine
Collaborate with cross‑functional teams to ensure alignment and integrated marketing efforts
Oversee external vendors and collaborate with them to develop marketing campaigns to grow Certco, Inc. retailer sales, customer engagement, as well as brand growth
Confirm loading and updating of promotional projects/campaigns are loaded into the customer portal accurately and timely
Oversee upcoming marketing digital calendars and subsequent performance metrics for retailers, internal stakeholders and brands
Meet 3–5 retailers at store locations each quarter, including coordinating store visits with Retail Business Consultants (RBC)
Collaborate with leadership, sales teams, retail and vendor partners to create a strategy for retail owners that would benefit from marketing services, print and digital services
Know and understand the retail technology partner needs to launch and sustain implementing programs such as websites, digital coupons, and rewards programs; present to cross‑functional internal stakeholders for buy‑in and support
Understand applicable POS technologies and accessible data/gaps
Contribute to the development of the overall marketing execution, aligning with company goals and objectives
Facilitate market research and competitive analysis to determine opportunities
Stay up to date with the latest marketing trends, technologies, and best practices
Vet outside vendor suppliers as needed to operate more efficiently and provide needed retailer support
Lead the development of meaningful data touchpoints and dashboards to report timely performance metrics to internal and external stakeholders
Oversee the tracking and analysis of key marketing metrics to measure the effectiveness of campaigns and programs
Provide monthly department performance recaps to the Director of Retail Advertising and Marketing
Utilize data to inform decision‑making and optimize marketing strategies
Other duties as assigned by management
Be regular in attendance and comply with the Company Attendance Policy
Must be insurable for auto insurance coverage and possess a valid driver’s license
Education And Experience
Bachelor’s degree in Marketing, Business Administration, or a related field
7–10 years of progressive experience in marketing roles, with demonstrated experience in managing people, projects, and marketing programs
Certco is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
#J-18808-Ljbffr