Fabulous Inc
User Acquisition Manager / Performance Marketer
Fabulous Inc, Louisville, Kentucky, us, 40201
Job Title
We are seeking a driven individual to manage and scale web & web-to-app campaigns while optimizing performance across channels. In this role, you will spearhead the launch of new channels, enhance existing ones with rigorous testing, and craft innovative strategies to support our growth efforts. Prior experience with Google Suite (Search and Display) is essential, as you will play a key role in managing campaigns on these platforms. If you come from an e-commerce background and are ready to embark on a journey focused on health and wellness improvement, we're excited to hear from you. Success in this position requires expert execution, analytical rigor, and the ability to identify and seize new growth opportunities. Duties
You actively manage and optimize with rigorous testing some of our key marketing channels; You develop successful creatives with the help of our in-house creative team; You automate and introduce new tools to save time, improve results, and increase our data visibility. We are a highly automation-driven and data-driven marketing team; You act as a key stakeholder within the UA team, and pro-actively suggest and lead new initiatives to scale our marketing spend; You listen to customer insights and data and proactively transform them into clear next actions reflected within your channels' strategy; You will be in charge of 1-3 major projects within the marketing team, e.g. new network onboarding or other cross-functional initiatives; You implement user acquisition best practices and stay on top of industry trends.
We are seeking a driven individual to manage and scale web & web-to-app campaigns while optimizing performance across channels. In this role, you will spearhead the launch of new channels, enhance existing ones with rigorous testing, and craft innovative strategies to support our growth efforts. Prior experience with Google Suite (Search and Display) is essential, as you will play a key role in managing campaigns on these platforms. If you come from an e-commerce background and are ready to embark on a journey focused on health and wellness improvement, we're excited to hear from you. Success in this position requires expert execution, analytical rigor, and the ability to identify and seize new growth opportunities. Duties
You actively manage and optimize with rigorous testing some of our key marketing channels; You develop successful creatives with the help of our in-house creative team; You automate and introduce new tools to save time, improve results, and increase our data visibility. We are a highly automation-driven and data-driven marketing team; You act as a key stakeholder within the UA team, and pro-actively suggest and lead new initiatives to scale our marketing spend; You listen to customer insights and data and proactively transform them into clear next actions reflected within your channels' strategy; You will be in charge of 1-3 major projects within the marketing team, e.g. new network onboarding or other cross-functional initiatives; You implement user acquisition best practices and stay on top of industry trends.