Adobe is hiring: Senior Product Marketing Manager (San Jose) in San Jose

Join to apply for the Senior Product Marketing Manager role at Adobe . Changing the world through digital experiences is what Adobes all about. We give everyonefrom emerging artists to global brandseverything they need to design and deliver exceptional digital experiences. Were passionate about empowering people to create beautiful and powerful images, videos, and apps, and transforming how companies interact with customers across every screen. Adobe Firefly Creative Production for Enterprise helps enterprises plan, produce, and scale onbrand content with generative AI. As a Senior Product Marketing Manager on the Firefly Enterprise Product Marketing team, youll implement highimpact GTM programs for Firefly Creative Productioncoordinating launches, building fieldready narratives and assets, and partnering across teams to drive awareness, adoption, and customer champions. Drive daytoday launch executionreadiness plans, timelines, release notes, FAQs, web updates, customer communications, and internal briefings. Develop and maintain sales enablement materials (decks, talk tracks, demo scripts, objection handling, battlecards, value slides) and keep them current and easy to find. Drive crossfunctional GTM: Orchestrate coordinated programs with Product, Design, Sales, Campaign Marketing, Web, AR/PR, and other PMM teams to hit pipeline, adoption, and usage goals. Implement webinars, workshops, and other adoption initiatives to activate new customers and expand use cases. Customer evidence: Source, produce, and package case studies, references, and proof points with Adobe customers. test with customers/sellers and iterate based on signal. Maintain concise competitive snapshots and trend briefs that inform enablement and campaign content. Keep demo environments, sample assets, and product tours up to date and aligned to priority use cases. Pricing/packaging inputs: Provide field feedback, usage patterns, and customer insights to inform broader monetization decisions. 68+ years in B2B product marketing (enterprise SaaS; creative/marketing tech a plus). ~ Strong program management across multiple workstreams and partners. ~ Clear storytelling for executive, creative, and technical audiences. ~ Analytical approach with familiarity in funnel/adoption metrics and win/loss analysis. ~ Working knowledge of Generative AI creative workflows (templates, brand governance, localization, approvals, content reuse). In addition, certain roles may be eligible for longterm incentives in the form of a newhire equity award. Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and fair chance ordinances. Colorado: If this role is open to hiring in Colorado, the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs. Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Adobe aims to make Adobe.If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.