Media Manager (Media Buying / Planning) Job at VaynerMedia in New York

VaynerMedia is a global integrated creative and media agency, built for today's consumers. As the Modern Agency of Record, it understands the nuances of today's attention landscape, empowering brands to win attention, drive relevance, and deliver business results. Founded in 2009, by Gary Vaynerchuk, the independently owned agency operates in 15 offices worldwide, including Amsterdam, Bangkok, Chicago, New Delhi, Kuala Lumpur, London, Los Angeles, Mexico City, Miami, New York, Tokyo, Toronto, Singapore, and Sydney. VaynerMedia is part of the VaynerX family of companies.

ABOUT The Sasha Group
The Sasha Group is a VaynerX company founded in 2019, infused with entrepreneurial DNA and built by folks with decades of Fortune 500 expertise. We teach, guide, and execute present‑day brand building for ambitious businesses of all sizes to unlock meaningful growth. In a world that’s constantly changing, we build brands that win hearts in our vision of a future full of beloved brands.

In addition to marketing services, our education products provide knowledge, tactics, and strategies to business leaders through in‑person and virtual events and weekly content delivery. We also offer consulting packages to guide businesses through their journeys with our expertise and network.

In a Nutshell:
The Media Manager drives digital media campaign success from strategy to execution. This hybrid role blends planning and hands‑on buying, requiring expertise in developing and implementing innovative media strategies, leading a team, and delivering exceptional client results. The Media Manager acts as a key marketing partner to clients, providing strategic guidance, fostering relationships, and ensuring effective media investments.

What You’ll Do:

Manage the full campaign lifecycle, from initial strategy and client consultation on media approaches, platform nuances, and ad operations (to maximize ROI) to hands‑on buying, budget management, and ongoing performance optimization.

Develop and deliver comprehensive, data‑driven media strategies that encompass planning, execution, and optimization across digital platforms to achieve client goals.

Oversee media plan execution, proactively identifying opportunities to improve campaign performance, troubleshooting issues, and managing ad technology vendors.

Create deliverables such as quarterly decks and performance recaps, and monitor campaign performance to derive insights and implement data‑backed optimizations.

Provide excellent client service, including proactive communication, strategic guidance, and the cultivation of strong client relationships.

Lead and mentor a team of Media Analysts and Senior Media Analysts, fostering growth, a collaborative culture, and high‑quality work.

Oversee team performance, deliverables, and workflows, implementing process improvements and optimizing structures to maximize output.

Collaborate with internal teams (Insights & Strategy, Creative, Project Management, Analytics) to develop omnichannel media strategies.

Contribute to agency growth by identifying opportunities to offer additional services to existing clients and introduce new clients.

Maintain relationships with media vendors and develop platform, publisher, and brand partnerships.

What You’ve Got:

4‑5+ years of media agency experience managing and executing across digital platforms

Experience buying and planning across multiple digital media channels with depth in a majority of the following:

Social: Facebook/Instagram, Twitter, Snapchat, Pinterest, LinkedIn, TikTok

Fluency with analytics, attribution, and measurement systems (e.g., Google Analytics, MOAT/IAS/DoubleVerify).

Strong analytical and problem‑solving skills, with the ability to identify opportunities and recommend effective solutions.

Proficiency in Excel (pivot tables, V‑Lookups, macros) and ability to work in‑platform.

Ability to present complex information clearly and concisely, and distill actionable insights.

Proven ability to provide constructive feedback, advocate for the team, and deliver kind candor.

Ability to work independently and manage multiple projects simultaneously.

Demonstrates a collaborative, empathetic, and proactive approach, building strong working relationships and fostering a positive team environment. Understands the importance of listening, valuing diverse perspectives, and supporting colleagues to achieve shared goals.

Exhibits a drive for continuous learning, improvement, and innovation, readily adapting to new technologies, industry trends, and evolving client needs. Embraces challenges as opportunities for professional development and seeks out ways to enhance skills and knowledge.

Possesses the ability to solve problems creatively and work effectively across teams, demonstrating strong communication, diplomacy, and conflict‑resolution skills. Thrives in a fast‑paced environment and contributes to a culture of shared success.

Unsure if you meet the qualifications?
We are always looking for talent which will continue to cultivate an inclusive and representative team that will enhance our perspectives, skill sets, background, and behaviors. We encourage those who are passionate about what we do to apply!

Exact compensation may vary based on skills, experience, and location.

Employer‑sponsored 401k with match

Medical, Dental, and vision coverage

Unlimited PTO

Caregiver (Parental) Leave

Health and Wellness benefits

Base Salary $80,000 — $100,000 USD

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In Summary: VaynerMedia is a global integrated creative and media agency, built for today's consumers . The Media Manager drives digital media campaign success from strategy to execution . The role blends planning and hands‑on buying, budget management, and ongoing performance optimization .

En Español: VaynerMedia es una agencia creativa y mediática global integrada, construida para los consumidores de hoy en día. Como la Agencia Moderna de Registro, entiende los matices del panorama de atención actual, capacitando a las marcas para ganar atención, impulsar relevancia y entregar resultados comerciales. Fundado en 2009 por Gary Vayderchuk, la agencia independiente opera en 15 oficinas en todo el mundo, incluidas Ámsterdam, Bangkok, Chicago, Nueva Delhi, Kuala Lumpur, Londres, Los Ángeles, Ciudad de México, Miami, Nueva York, Tokio, Toronto, Singapur y Sydney. Este papel híbrido combina la planificación y las compras prácticas, lo que requiere experiencia en el desarrollo e implementación de estrategias mediáticas innovadoras, liderar un equipo y ofrecer resultados excepcionales para los clientes. El Gerente de Medios actúa como un socio clave en el marketing a los clientes, proporcionando orientación estratégica, fomentando relaciones y optimizando las plataformas digitales para lograr objetivos del cliente. Lo que usted hará: Gestionar todo el ciclo de vida de la campaña, desde la estrategia inicial y la consulta al cliente sobre enfoques mediáticos, matices de plataforma y operaciones publicitarias (para maximizar el ROI) hasta compras prácticas, gestión presupuestaria y optimización continua del rendimiento. Desarrollar y entregar estrategias multimedia integrales basadas en datos que abarcan planificación, ejecución y optimizaciones en todas las plataformes digitales con miras a alcanzar metas de cliente. Supervisar la ejecución de planes de medios, identificar de manera proactiva oportunidades para mejorar las campañas, resolver problemas y gestionar proveedores de tecnología publicitaria. Crear resultados tales como cubiertas trimestrales y soportes de rendimiento, y monitorear el desempeño de una campaña para derivar conocimientos claros e implementar soluciones optimizadas de forma activa. Proporcionar servicios operativos, desarrollando habilidades técnicas de comunicación y creatividad de trabajo, cultivando la cultura y la capacidad de negocio con la agencia de los usuarios mayores, desarrollar capacidades adicionales y crear nuevas tecnologías de mercadotecnia, establecer relaciones entre sus clientes, ampliar su experiencia con las redes sociales y los canales de intercambio de información (Media). Comprende la importancia de escuchar, valorar diversas perspectivas y apoyar a sus colegas para lograr objetivos compartidos. Exhibe un impulso por el aprendizaje continuo, mejora e innovación, adaptándose fácilmente a las nuevas tecnologías, tendencias industriales y necesidades cambiantes del cliente. Abraza los desafíos como oportunidades de desarrollo profesional y busca formas de mejorar habilidades y conocimientos. Posee la capacidad de resolver problemas creativamente y trabajar eficazmente entre equipos, demostrando una fuerte comunicación, diplomacia y habilidades de resolución de conflictos. Prospera en un entorno acelerado y contribuye a una cultura de éxito compartido.