Founding GTM lead

Role Overview
We’re looking for a GTM & Growth Lead who can take Just Words’ story to the world, across content, community, and customer channels.

This is a hands-on, high-ownership role that combines marketing, sales, and creative storytelling . You’ll lead everything from outbound campaigns to content marketing to podcasts, AI dinners, and partnerships , turning brand awareness into qualified conversations and pilots.

You’ll work directly with the founder to shape Just Words’ GTM playbook, build momentum across the funnel, and experiment relentlessly to scale what works.

What You’ll Do

Define and execute the GTM strategy - multi-channel, and grounded in a strong understanding of the ICP

Own content marketing - create thought‑leadership pieces, customer stories, and narratives that stand out

Run outbound and ABM programs targeting CMOs, Growth, and Lifecycle leaders at top enterprises

Host and scale community-driven events (AI x Growth dinners, panels, workshops, etc.)

Drive founder‑led storytelling - shape posts, podcasts, and press narratives that build authority

Experiment with multi‑channel growth loops - email, LinkedIn, partnerships, referrals

Build the early GTM ops stack (Attio, Apollo, Notion, Loom, etc.) and report on funnel performance

You’ll Thrive If You

Are an ex‑founder or part of an early founding team

Are a generalist operator who can write copy, design outreach, and close leads

Are proactive, disciplined and high energy

Can context‑switch and tackle moving parts in multiple projects and stakeholders

Have experience in Growth, GTM, or Marketing at a fast‑growing SaaS or AI company

Understand how to tell a product‑led story that resonates with marketers and execs

Are good at articulating thoughts in the form of blogs and short form content

Have experience running outbound or ABM campaigns, ideally targeting enterprise or mid‑market marketing teams

Are comfortable hosting conversations - whether on stage, podcast, or dinner table

Have strong creative instincts paired with analytical discipline — you test, measure, and iterate

Why Join Just Words

Be part of the hyperscaling journey from 1 to 100

Be part of a founding GTM team at a YC + Sequoia‑backed AI company redefining marketing

Build the brand and positioning of the company ground up

Work directly with leadership from Twitter, Pinterest, and Goldman Sachs

Competitive salary + meaningful equity + unlimited storytelling potential

Example Projects

Launch the “AI Marketer” podcast and newsletter

Design and host a private AI x Growth dinner series during major events (e.g., TechCrunch, Braze Forge)

Create and distribute mini case studies - “How Notion 5×’d engagement with AI”

Build outbound workflows that get meetings with top lifecycle leaders

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