SalaryGuide
Responsibilities
Lead the development, execution, and continuous optimization of LPS’s overall marketing strategy.
Own day-to-day operations of the marketing department, including workflows, processes, and performance management.
Build and manage a high-performing team consisting of internal staff and external contractors or agencies.
Set annual marketing budgets, forecast performance, monitor spend, and track ROI across all campaigns.
Create dashboards, reporting systems, and regular updates for executive leadership on marketing performance and outcomes.
Plan, manage, and optimize all paid media campaigns across digital platforms (Google Ads, Meta, LinkedIn, etc.).
Oversee direct mail campaigns, including list management, creative alignment, execution, and performance tracking.
Manage relationships with ad platforms, media partners, and external agencies.
Requirements
Typically 10 or more years of increasing responsibility and complexity in terms of any applicable professional experience.
Travel typically less than 10%.
Preferred
Bachelor's Degree or global equivalent in related discipline.
Master's degree or global equivalent preferred.
May hold two or more industry certifications.
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Lead the development, execution, and continuous optimization of LPS’s overall marketing strategy.
Own day-to-day operations of the marketing department, including workflows, processes, and performance management.
Build and manage a high-performing team consisting of internal staff and external contractors or agencies.
Set annual marketing budgets, forecast performance, monitor spend, and track ROI across all campaigns.
Create dashboards, reporting systems, and regular updates for executive leadership on marketing performance and outcomes.
Plan, manage, and optimize all paid media campaigns across digital platforms (Google Ads, Meta, LinkedIn, etc.).
Oversee direct mail campaigns, including list management, creative alignment, execution, and performance tracking.
Manage relationships with ad platforms, media partners, and external agencies.
Requirements
Typically 10 or more years of increasing responsibility and complexity in terms of any applicable professional experience.
Travel typically less than 10%.
Preferred
Bachelor's Degree or global equivalent in related discipline.
Master's degree or global equivalent preferred.
May hold two or more industry certifications.
#J-18808-Ljbffr