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Data Freelance Hub

Marketing Business Analyst (Hybrid)

Data Freelance Hub, Atlanta, Georgia, United States, 30383

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Position Overview Marketing Business Analyst (Hybrid) based in Atlanta, Georgia, for a contract of unspecified length, offering $45 - $55 per hour.

United States.

Responsibilities

Architect & develop high-impact marketing dashboards using Power BI for real-time, data‑driven insights across all channels and personas.

Innovate and apply predictive models to forecast campaign outcomes, optimize strategies, and drive continuous improvement.

Champion AI‑driven initiatives, ensuring marketing data is centralized, consistent, and leveraged effectively for personalization and scale.

Collaborate with cross‑functional teams (IT, Engineering, Marketing) to integrate data sources and translate complex analytics into actionable recommendations for leadership.

Secure data accuracy and consistency by developing and enforcing processes within our data governance framework (Salsify, HubSpot, etc.).

Stay current with emerging tools and AI applications to pioneer the next wave of marketing intelligence practices.

Qualifications

Bachelor's degree in a relevant field (Analytics, Marketing, IS).

Proven experience (2+ years) in business intelligence or data analysis, with specific focus on marketing performance reporting.

Strong proficiency with Power BI (report building, data modeling, DAX) and SQL for data querying/transformation.

Demonstrated proficiency with predictive modeling or advanced analytics techniques.

Experience in cross‑functional roles bridging marketing and IT/data engineering teams.

Additional Skills

Experience with Python, R, or similar tools for automation and predictive modeling.

Knowledge of cloud data platforms (Azure, Databricks).

EEO Statement Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status. At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact

HRsupport@randstadusa.com .

Benefits Medical, prescription, dental, vision, AD&D, and life insurance offerings, short‑term disability, and a 401(k) plan (all benefits are based on eligibility).

This posting is open for thirty (30) days.

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