Marketing Business Analyst (Hybrid)

Position Overview

Marketing Business Analyst (Hybrid) based in Atlanta, Georgia, for a contract of unspecified length, offering $45 - $55 per hour.

United States.

Responsibilities

• Architect & develop high-impact marketing dashboards using Power BI for real-time, data?driven insights across all channels and personas.
• Innovate and apply predictive models to forecast campaign outcomes, optimize strategies, and drive continuous improvement.
• Champion AI?driven initiatives, ensuring marketing data is centralized, consistent, and leveraged effectively for personalization and scale.
• Collaborate with cross?functional teams (IT, Engineering, Marketing) to integrate data sources and translate complex analytics into actionable recommendations for leadership.
• Secure data accuracy and consistency by developing and enforcing processes within our data governance framework (Salsify, HubSpot, etc.).
• Stay current with emerging tools and AI applications to pioneer the next wave of marketing intelligence practices.

Qualifications

• Bachelor's degree in a relevant field (Analytics, Marketing, IS).
• Proven experience (2+ years) in business intelligence or data analysis, with specific focus on marketing performance reporting.
• Strong proficiency with Power BI (report building, data modeling, DAX) and SQL for data querying/transformation.
• Demonstrated proficiency with predictive modeling or advanced analytics techniques.
• Experience in cross?functional roles bridging marketing and IT/data engineering teams.

Additional Skills

• Experience with Python, R, or similar tools for automation and predictive modeling.
• Knowledge of cloud data platforms (Azure, Databricks).

EEO Statement

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status. At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.

Benefits

Medical, prescription, dental, vision, AD&D, and life insurance offerings, short?term disability, and a 401(k) plan (all benefits are based on eligibility).

This posting is open for thirty (30) days.

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