Strider Bikes
Location: Strider World Headquarters, Rapid City, SD
Type: Full-Time
Reports to: Marketing Director
We’re looking for a creative, energetic
Social Media Manager
who loves storytelling, understands parents and kids, and knows how to bring outdoor adventure to life online. You’ll own our social channels and help shape a vibrant, positive community around active kids and outdoor play.
About Us Strider inspires kids to get outside, explore, and build confidence through two wheeled adventure. From trails to campsites to family bike rides, our mission is to help kids unplug, move their bodies, and discover the joy of the outdoors—while giving parents tools they can trust.
We believe riding a bike builds resilience, curiosity, and courage, and our brand reflects that spirit every day. Bikes get ridden, trails get muddy, and the best memories are made outdoors with friends and family.
Key Responsibilities
Develop and execute a social media strategy that reflects our mission and brand voice
Create and publish engaging content across platforms (Instagram, Facebook, TikTok, YouTube Shorts, Pinterest)
Capture and tell real stories of kids exploring, learning, and adventuring outdoors
Write fun, encouraging captions that resonate with parents and inspire kids
Plan and manage social content calendars around seasons, launches, and campaigns
Engage with parents, well known brands, and the outdoor community through comments and DMs
Monitor trends and adapt them in a brand-safe, kid-friendly way
Track performance metrics and optimize content based on insights
Collaborate with marketing, product, and partnerships teams
Qualifications
Experience managing social media for a brand or organization
Strong understanding of social platforms and short-form video trends
Excellent writing and storytelling skills
Experience with content scheduling and analytics tools
Comfortable working with family-friendly, kid-safe content guidelines
Organized, proactive, and able to manage multiple projects
Nice to Have
Experience in outdoor recreation, youth brands, education, or family-focused companies
Experience with influencer or ambassador programs
Physical Demands
Must be able to lift, carry, and move items up to 30 lbs
Must be able to sit or stand for extended periods of time using a phone, computer keyboard and monitor
Location & Hours
This position is in Rapid City, SD
Regular office hours are Mon-Thurs 7:30am to 5 pm and Friday 8 to 12
Hours will be flexed to achieve a 40-hour week
What we Offer
$20-$25 per hour depending upon experience and up to 20% annual bonus eligibility.
This full time, non-exempt position qualifies for a full benefits package that includes paid sick leave, paid vacation, a 401K plan, health insurance and an extensive list of perks.
Opportunity to work with a mission-driven, adventure-loving team
If you see yourself as a candidate, submit a detailed letter describing why you are interested in working at Strider and why you feel you are the perfect fit for this role. Attach a resume and apply here: https://www.striderbikes.com/employment
#J-18808-Ljbffr
Type: Full-Time
Reports to: Marketing Director
We’re looking for a creative, energetic
Social Media Manager
who loves storytelling, understands parents and kids, and knows how to bring outdoor adventure to life online. You’ll own our social channels and help shape a vibrant, positive community around active kids and outdoor play.
About Us Strider inspires kids to get outside, explore, and build confidence through two wheeled adventure. From trails to campsites to family bike rides, our mission is to help kids unplug, move their bodies, and discover the joy of the outdoors—while giving parents tools they can trust.
We believe riding a bike builds resilience, curiosity, and courage, and our brand reflects that spirit every day. Bikes get ridden, trails get muddy, and the best memories are made outdoors with friends and family.
Key Responsibilities
Develop and execute a social media strategy that reflects our mission and brand voice
Create and publish engaging content across platforms (Instagram, Facebook, TikTok, YouTube Shorts, Pinterest)
Capture and tell real stories of kids exploring, learning, and adventuring outdoors
Write fun, encouraging captions that resonate with parents and inspire kids
Plan and manage social content calendars around seasons, launches, and campaigns
Engage with parents, well known brands, and the outdoor community through comments and DMs
Monitor trends and adapt them in a brand-safe, kid-friendly way
Track performance metrics and optimize content based on insights
Collaborate with marketing, product, and partnerships teams
Qualifications
Experience managing social media for a brand or organization
Strong understanding of social platforms and short-form video trends
Excellent writing and storytelling skills
Experience with content scheduling and analytics tools
Comfortable working with family-friendly, kid-safe content guidelines
Organized, proactive, and able to manage multiple projects
Nice to Have
Experience in outdoor recreation, youth brands, education, or family-focused companies
Experience with influencer or ambassador programs
Physical Demands
Must be able to lift, carry, and move items up to 30 lbs
Must be able to sit or stand for extended periods of time using a phone, computer keyboard and monitor
Location & Hours
This position is in Rapid City, SD
Regular office hours are Mon-Thurs 7:30am to 5 pm and Friday 8 to 12
Hours will be flexed to achieve a 40-hour week
What we Offer
$20-$25 per hour depending upon experience and up to 20% annual bonus eligibility.
This full time, non-exempt position qualifies for a full benefits package that includes paid sick leave, paid vacation, a 401K plan, health insurance and an extensive list of perks.
Opportunity to work with a mission-driven, adventure-loving team
If you see yourself as a candidate, submit a detailed letter describing why you are interested in working at Strider and why you feel you are the perfect fit for this role. Attach a resume and apply here: https://www.striderbikes.com/employment
#J-18808-Ljbffr