Product & Influencer Marketing Manager, xstocks Job at Kraken in New Bremen

Product & Influencer Marketing Manager, xstocks Join to apply for the Product & Influencer Marketing Manager, xstocks role at Kraken Building the Future of Crypto Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology. Kraken is a mission‑focused company rooted in crypto values, accelerating global adoption of crypto to achieve financial freedom and inclusion. We are fully remote, with Krakenites in 70+ countries speaking over 50 languages. We develop premium crypto products such as Kraken Pro, Desktop, Wallet, and Kraken Futures, and are committed to security, education, and client support. The opportunity Alongside the Lead PMM for xStocks, develop and lead GTM strategy, driving awareness, acquisition, and retention for the xStocks ecosystem Own the full end‑to‑end campaign management process, from strategic planning to execution, across channels (email, social, influencer, display, ATL) Translate the xStocks/tokenized equities offering into clear value propositions for diverse audiences Collaborate with product managers, growth teams, design, analytics, and executive leadership to align marketing efforts with business objectives Lead and execute xStocks’ global influencer marketing initiatives to drive engagement and product adoption Support scaling xStocks go‑to‑market by improving workflows, using technology platforms, and coordinating with external partners and agencies in international regions Ensure all influencer activity complies with financial promotion and influencer marketing regulations globally, including disclosures and content monitoring Collaborate with influencers and internal creative teams to develop authentic content aligned with Kraken’s brand voice and campaign objectives Skills You Should HODL 5+ years in marketing, autonomously developing strategies and delivering successful campaigns Significant experience with product, growth & influencer marketing, predominantly in the crypto space Track record of growing new users in a competitive, regulated environment Ideal location in APAC or Europe time zone; global experience in additional regions Advanced knowledge of crypto/tokenized equities, revenue models, and regional players Existing relationships with crypto and adjacent industry influencers Experience with software to manage influencers across the lifecycle, handling >100 influencers Experience across a large product suite, leveraging influencers for multiple topics and products Strong analytics skills, measuring partnership success Creative thinking with data‑driven growth ideas and persuasive execution This job is accepting ongoing applications and there is no application deadline. As an equal‑opportunity employer, we don’t tolerate discrimination or harassment of any kind. Candidates are encouraged to apply even if they do not fully meet all listed requirements. Seniority level Mid‑Senior level Employment type Full‑time Job function Marketing and Sales Stay in the know Follow us on Twitter, read the Kraken Blog, and connect on LinkedIn. #J-18808-Ljbffr