Strategic Marketing Partner II
Gesa Credit Union, Spokane, WA, United States
Join to apply for the
Strategic Marketing Partner II
role at
Gesa Credit Union
Take a leap and join our team! At Gesa, we believe in the power of our people. Coming from all walks of life, our team members’ individual stories and unique experiences are our most valuable asset. But it’s how we come together, igniting our collective compassion and commitment to empowering our communities, that makes us succeed. Because we know we go further when we go together.
Role Summary The Strategic Marketing Partner II is a seasoned strategist embedded within specific business units to drive alignment between business goals and marketing execution. They lead the development, execution, and analysis of product strategies, initiatives, and planning within their specific area, serving as the trusted advisor to business line leaders. They translate insights into actionable go‑to‑market strategies and lead the execution of integrated marketing plans, understanding industry trends, evaluating competitive positioning, and using data to increase market share and product penetration. The ideal candidate combines analytical rigor, strategic thinking, and influential leadership to deliver member‑centric marketing that drives measurable impact.
What You Will Be Doing
Build strong relationships with assigned business unit leaders to understand strategic priorities, challenges, and opportunities.
Develop and execute integrated marketing strategies that align with business objectives and member needs.
Lead cross‑functional collaboration with product, digital, operations, and member experience teams to ensure cohesive marketing execution.
Use marketing research and analysis to uncover audience insights, behavioral trends, and competitive dynamics; lead the development of campaigns and participate in project timelines and budgets.
Monitor campaign performance and member impact across all channels and markets, determine if goals are achieved, and set goals for future campaigns while providing timely reporting and optimization recommendations.
Partner with marketing analytics to ensure strategies are informed by robust data and performance metrics.
Represent marketing in business unit planning sessions and contribute to strategic decision‑making.
Support the AVP in aligning business unit marketing efforts with credit union marketing goals and standards.
Perform regular competitive and SWOT analyses to make recommendations on product positioning, pricing, strengths, and potential changes.
Maintain understanding of economic, regulatory, and competitive influences and their effects on specific product lines, geographic markets, and demographics.
Develop comprehensive marketing plans and calendars for assigned products and services.
Manage projects and coordinate with internal and external stakeholders with limited supervision.
Lead and direct projects to ensure they are within scope, on schedule, and within projected budget.
Produce and maintain reporting statistics to reflect status and report to managers and product or service stakeholders on an ongoing basis.
Assist with allocating Marketing Department resources such as scheduling meetings, creating briefs, coordinating production, and campaign execution.
Coordinate media placements with department leadership and agencies; serve as point of contact for vendor relationships.
Be a proactive and positive influence within the department and the credit union.
Coordinate with internal communication teams and various resources to ensure staff are aware of marketing activities and campaigns.
Understand and perform Bank Secrecy Act (BSA) functions as applicable to job responsibilities.
Attend credit union training sessions, conferences, or seminars as approved by supervisor; maintain awareness of policies and regulations related to duties and responsibilities.
Maintain thorough understanding of organizations within the credit union and goals and understand core values and objectives to be met through marketing.
Display leadership values such as mutual respect, honesty, trust, and dignity, and act in the best interest of the credit union; lead by example by always displaying solid ethics and integrity.
Maintain and protect all sensitive data utilizing the highest standard of confidentiality and professionalism.
Control risk in all areas of assigned responsibility and operate in a safe and sound manner.
About You
Proven ability to develop and execute marketing plans based on business insights.
Strong command of marketing analysis, research methodologies, and performance tracking.
Exceptional communication and presentation skills with the ability to influence stakeholders at all levels.
Ability to synthesize complex data into clear, actionable strategies.
Deep understanding of member behaviors and motivations.
Strong self‑starter and organizational skills with the ability to build/set schedules, create and manage budgets, write product marketing plans, and adhere to deadlines.
Proficient in computer applications and an awareness of graphic and video standards.
Work cohesively and successfully in a team environment.
Able to initiate and manage workflows, establish strong relationships with a diverse group of partners, and negotiate with vendors and stakeholders on projects.
Qualifications
Four (4) year degree with emphasis in Business Administration, Marketing, Finance, Economics, Business Analytics, Management, Communications, or related field is required. Equivalent related work experience may be substituted in lieu of education requirements.
Minimum of five (5) years of experience in marketing strategy, planning, or analytics.
Experience working within or alongside business units to drive marketing outcomes.
Demonstrated success in developing go‑to‑marketing strategies and integrated campaigns.
Experience researching, analyzing data, and making informed recommendations based on findings.
Proficiency with standard office equipment and business software, Mac, and Windows operating systems.
Experience with CRM platforms and working knowledge of marketing automation software is strongly preferred.
Comfortable in a fast‑paced, continuously changing, and sometimes ambiguous work environment.
Some travel is required to attend credit union training, fulfill duties, and for career development as approved.
Our Team Member Value Proposition
Competitive Pay
Medical, Dental, Vision, and Life Insurance
20 days/year of Paid Time Off – Plus 10 Paid Holidays!
401(k) Match
Incentive Program
Tuition Assistance and Student Loan Repayment
Commuter Benefits
Paid Time Off to Volunteer in the Community
Product discounts
Engaging Work Environment
Rewards and Recognition Programs
Full Salary Range
Richland, WA: $29.90 – $49.83 per hour
Lynnwood, WA: $33.97 – $56.62 per hour
Renton, WA: $36.15 – $60.25 per hour
Spokane, WA: $29.90 – $49.83 per hour
While our full pay range is listed, most new team members typically start between the minimum and midpoint based on their experience and qualifications. This approach gives room to grow within the role as your career progresses with us!
Equal Employment Opportunity Gesa Credit Union is an Equal Opportunity Employer and strong advocate of workforce diversity. Race/Color/Gender/Sexual Orientation/Gender Identity/Religion/National Origin/Disability/Veteran.
Accommodation We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact the HR Department at (509) 378‑3100 or hrmail@gesa.com to request an accommodation.
Other Requirements Selected candidate(s) must be able to pass a pre‑employment credit/background check.
#J-18808-Ljbffr
Strategic Marketing Partner II
role at
Gesa Credit Union
Take a leap and join our team! At Gesa, we believe in the power of our people. Coming from all walks of life, our team members’ individual stories and unique experiences are our most valuable asset. But it’s how we come together, igniting our collective compassion and commitment to empowering our communities, that makes us succeed. Because we know we go further when we go together.
Role Summary The Strategic Marketing Partner II is a seasoned strategist embedded within specific business units to drive alignment between business goals and marketing execution. They lead the development, execution, and analysis of product strategies, initiatives, and planning within their specific area, serving as the trusted advisor to business line leaders. They translate insights into actionable go‑to‑market strategies and lead the execution of integrated marketing plans, understanding industry trends, evaluating competitive positioning, and using data to increase market share and product penetration. The ideal candidate combines analytical rigor, strategic thinking, and influential leadership to deliver member‑centric marketing that drives measurable impact.
What You Will Be Doing
Build strong relationships with assigned business unit leaders to understand strategic priorities, challenges, and opportunities.
Develop and execute integrated marketing strategies that align with business objectives and member needs.
Lead cross‑functional collaboration with product, digital, operations, and member experience teams to ensure cohesive marketing execution.
Use marketing research and analysis to uncover audience insights, behavioral trends, and competitive dynamics; lead the development of campaigns and participate in project timelines and budgets.
Monitor campaign performance and member impact across all channels and markets, determine if goals are achieved, and set goals for future campaigns while providing timely reporting and optimization recommendations.
Partner with marketing analytics to ensure strategies are informed by robust data and performance metrics.
Represent marketing in business unit planning sessions and contribute to strategic decision‑making.
Support the AVP in aligning business unit marketing efforts with credit union marketing goals and standards.
Perform regular competitive and SWOT analyses to make recommendations on product positioning, pricing, strengths, and potential changes.
Maintain understanding of economic, regulatory, and competitive influences and their effects on specific product lines, geographic markets, and demographics.
Develop comprehensive marketing plans and calendars for assigned products and services.
Manage projects and coordinate with internal and external stakeholders with limited supervision.
Lead and direct projects to ensure they are within scope, on schedule, and within projected budget.
Produce and maintain reporting statistics to reflect status and report to managers and product or service stakeholders on an ongoing basis.
Assist with allocating Marketing Department resources such as scheduling meetings, creating briefs, coordinating production, and campaign execution.
Coordinate media placements with department leadership and agencies; serve as point of contact for vendor relationships.
Be a proactive and positive influence within the department and the credit union.
Coordinate with internal communication teams and various resources to ensure staff are aware of marketing activities and campaigns.
Understand and perform Bank Secrecy Act (BSA) functions as applicable to job responsibilities.
Attend credit union training sessions, conferences, or seminars as approved by supervisor; maintain awareness of policies and regulations related to duties and responsibilities.
Maintain thorough understanding of organizations within the credit union and goals and understand core values and objectives to be met through marketing.
Display leadership values such as mutual respect, honesty, trust, and dignity, and act in the best interest of the credit union; lead by example by always displaying solid ethics and integrity.
Maintain and protect all sensitive data utilizing the highest standard of confidentiality and professionalism.
Control risk in all areas of assigned responsibility and operate in a safe and sound manner.
About You
Proven ability to develop and execute marketing plans based on business insights.
Strong command of marketing analysis, research methodologies, and performance tracking.
Exceptional communication and presentation skills with the ability to influence stakeholders at all levels.
Ability to synthesize complex data into clear, actionable strategies.
Deep understanding of member behaviors and motivations.
Strong self‑starter and organizational skills with the ability to build/set schedules, create and manage budgets, write product marketing plans, and adhere to deadlines.
Proficient in computer applications and an awareness of graphic and video standards.
Work cohesively and successfully in a team environment.
Able to initiate and manage workflows, establish strong relationships with a diverse group of partners, and negotiate with vendors and stakeholders on projects.
Qualifications
Four (4) year degree with emphasis in Business Administration, Marketing, Finance, Economics, Business Analytics, Management, Communications, or related field is required. Equivalent related work experience may be substituted in lieu of education requirements.
Minimum of five (5) years of experience in marketing strategy, planning, or analytics.
Experience working within or alongside business units to drive marketing outcomes.
Demonstrated success in developing go‑to‑marketing strategies and integrated campaigns.
Experience researching, analyzing data, and making informed recommendations based on findings.
Proficiency with standard office equipment and business software, Mac, and Windows operating systems.
Experience with CRM platforms and working knowledge of marketing automation software is strongly preferred.
Comfortable in a fast‑paced, continuously changing, and sometimes ambiguous work environment.
Some travel is required to attend credit union training, fulfill duties, and for career development as approved.
Our Team Member Value Proposition
Competitive Pay
Medical, Dental, Vision, and Life Insurance
20 days/year of Paid Time Off – Plus 10 Paid Holidays!
401(k) Match
Incentive Program
Tuition Assistance and Student Loan Repayment
Commuter Benefits
Paid Time Off to Volunteer in the Community
Product discounts
Engaging Work Environment
Rewards and Recognition Programs
Full Salary Range
Richland, WA: $29.90 – $49.83 per hour
Lynnwood, WA: $33.97 – $56.62 per hour
Renton, WA: $36.15 – $60.25 per hour
Spokane, WA: $29.90 – $49.83 per hour
While our full pay range is listed, most new team members typically start between the minimum and midpoint based on their experience and qualifications. This approach gives room to grow within the role as your career progresses with us!
Equal Employment Opportunity Gesa Credit Union is an Equal Opportunity Employer and strong advocate of workforce diversity. Race/Color/Gender/Sexual Orientation/Gender Identity/Religion/National Origin/Disability/Veteran.
Accommodation We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact the HR Department at (509) 378‑3100 or hrmail@gesa.com to request an accommodation.
Other Requirements Selected candidate(s) must be able to pass a pre‑employment credit/background check.
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