Associate Manager, Social Media
Smart & Final, Commerce, CA, United States
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Associate Manager, Social Media
role at
Smart & Final
Summary Own day-to-day social media execution across assigned platforms for Chedraui USA. Drive content performance, engagement, and brand consistency. Partner across Marketing, Merchandising, Operations, Media, and Corporate Communications. Support business goals across awareness, traffic, loyalty, and promotions.
Essential Duties and Responsibilities Social Strategy and Execution
Execute platform-specific social strategies aligned to brand and business priorities
Manage daily publishing, engagement, and moderation across owned social channels
Maintain content calendars tied to promotional, seasonal, and brand moments
Ensure voice, tone, and visual standards align with brand guidelines
Content Development
Brief and guide development of short-form video, static assets, stories, and reels
Partner with Creative and external vendors on social-first formats
Support creator and influencer activations in coordination with Corporate Communications
Write platform-native copy optimized for performance and clarity
Performance and Optimization
Track organic and paid social performance against KPIs
Analyze reach, engagement, traffic, and conversion metrics
Identify trends, insights, and opportunities for improvement
Share performance reporting with Marketing leadership on a regular cadence
Paid Social and Budget Oversight
Support paid social planning and execution with internal teams and media partners
Monitors spend and pacing across campaigns
Recommend optimizations based on performance data
Cross-Functional Collaboration
Partner with Merchandising and Operations to support promotions and events
Align with Media, CRM, and Digital teams on integrated campaigns
Support store-level and regional initiatives as needed
Market and Competitive Awareness
Monitor platform changes, emerging formats, and industry trends
Conduct competitive and category audits
Translate insights into actionable recommendations
Education and Experience
Bachelor’s degree in marketing, Communications, Advertising, or Business
Three or more years of professional social media experience
Experience managing brand social channels for a consumer or retail brand
Experience working with agencies or external partners
Compensation The starting salary for this position is $70,304.00. The actual starting pay will be determined by a number of qualifications; including, experience and relevant skills.
Our company provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.
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Associate Manager, Social Media
role at
Smart & Final
Summary Own day-to-day social media execution across assigned platforms for Chedraui USA. Drive content performance, engagement, and brand consistency. Partner across Marketing, Merchandising, Operations, Media, and Corporate Communications. Support business goals across awareness, traffic, loyalty, and promotions.
Essential Duties and Responsibilities Social Strategy and Execution
Execute platform-specific social strategies aligned to brand and business priorities
Manage daily publishing, engagement, and moderation across owned social channels
Maintain content calendars tied to promotional, seasonal, and brand moments
Ensure voice, tone, and visual standards align with brand guidelines
Content Development
Brief and guide development of short-form video, static assets, stories, and reels
Partner with Creative and external vendors on social-first formats
Support creator and influencer activations in coordination with Corporate Communications
Write platform-native copy optimized for performance and clarity
Performance and Optimization
Track organic and paid social performance against KPIs
Analyze reach, engagement, traffic, and conversion metrics
Identify trends, insights, and opportunities for improvement
Share performance reporting with Marketing leadership on a regular cadence
Paid Social and Budget Oversight
Support paid social planning and execution with internal teams and media partners
Monitors spend and pacing across campaigns
Recommend optimizations based on performance data
Cross-Functional Collaboration
Partner with Merchandising and Operations to support promotions and events
Align with Media, CRM, and Digital teams on integrated campaigns
Support store-level and regional initiatives as needed
Market and Competitive Awareness
Monitor platform changes, emerging formats, and industry trends
Conduct competitive and category audits
Translate insights into actionable recommendations
Education and Experience
Bachelor’s degree in marketing, Communications, Advertising, or Business
Three or more years of professional social media experience
Experience managing brand social channels for a consumer or retail brand
Experience working with agencies or external partners
Compensation The starting salary for this position is $70,304.00. The actual starting pay will be determined by a number of qualifications; including, experience and relevant skills.
Our company provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.
#J-18808-Ljbffr