SalaryGuide
Responsibilities
- Develop and execute a creative social media strategy that elevates APHA’s brand, mission and strategic initiatives.
- Develop and execute a platform-specific content strategy that reflects APHA’s brand and mission.
- Plan, schedule and publish content across LinkedIn, X, Instagram, Facebook, Threads, Bluesky and other emerging platforms.
- Identify opportunities to expand APHA’s reach and grow engaged audiences across all social platforms in collaboration with relevant departments.
- Support and manage paid social media campaigns, including content development, targeting and performance monitoring.
- Use social listening tools to monitor conversations, trends and sentiment relevant to APHA and public health. Analyze content performance and audience insights to inform future creative direction and improve engagement.
- Work closely with the AED, Public Affairs and Advocacy, Campaign for the Public’s Health, communications, marketing, policy and program teams to source stories, gather content and ensure message alignment.
- Collaborate with cross-functional teams to source stories, gather content and ensure message alignment across channels.