SalaryGuide
Responsibilities
Support the development and execution of Bucked Up’s PR and earned media strategy aligned with brand priorities and campaign calendars Pitch stories, products, partnerships, and brand moments to national, trade, lifestyle, fitness, and digital media outlets Build and maintain strong relationships with media contacts, editors, creators, and podcast hosts Manage press outreach around product launches, athlete partnerships, collaborations, and seasonal moments Develop and maintain press materials including press releases, media kits, fact sheets, and talking points Support planning and execution of press-facing experiential events including expos, pop-ups, athlete appearances, and brand activations Coordinate on-site media engagement at events and work with Field Marketing teams to turn activations into earned-media moments Partner with influencer and athlete teams to support earned and organic influencer coverage Requirements
Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or related field 2–5 years of PR or communications experience, ideally in CPG, fitness, or lifestyle brands Hands‑on experience supporting experiential events, activations, or brand moments Proven ability to secure earned coverage and build strong media and influencer relationships Strong writing skills across press releases, pitches, and messaging documents Highly organized with the ability to manage multiple fast‑moving priorities Strategic thinker with an executional mindset — you know how to make things happen Comfort working cross‑functionally in a fast‑paced environment Preferred
Passion for fitness, performance, or lifestyle brands is a plus Benefits
Annual bonus potential tied to PR, campaign, and brand performance Comprehensive benefits package including health, dental, vision, 401(k) match, PTO, family leave, and professional development opportunities
#J-18808-Ljbffr
Support the development and execution of Bucked Up’s PR and earned media strategy aligned with brand priorities and campaign calendars Pitch stories, products, partnerships, and brand moments to national, trade, lifestyle, fitness, and digital media outlets Build and maintain strong relationships with media contacts, editors, creators, and podcast hosts Manage press outreach around product launches, athlete partnerships, collaborations, and seasonal moments Develop and maintain press materials including press releases, media kits, fact sheets, and talking points Support planning and execution of press-facing experiential events including expos, pop-ups, athlete appearances, and brand activations Coordinate on-site media engagement at events and work with Field Marketing teams to turn activations into earned-media moments Partner with influencer and athlete teams to support earned and organic influencer coverage Requirements
Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or related field 2–5 years of PR or communications experience, ideally in CPG, fitness, or lifestyle brands Hands‑on experience supporting experiential events, activations, or brand moments Proven ability to secure earned coverage and build strong media and influencer relationships Strong writing skills across press releases, pitches, and messaging documents Highly organized with the ability to manage multiple fast‑moving priorities Strategic thinker with an executional mindset — you know how to make things happen Comfort working cross‑functionally in a fast‑paced environment Preferred
Passion for fitness, performance, or lifestyle brands is a plus Benefits
Annual bonus potential tied to PR, campaign, and brand performance Comprehensive benefits package including health, dental, vision, 401(k) match, PTO, family leave, and professional development opportunities
#J-18808-Ljbffr