Social Media and Content Creator Coordinator

Roller Rabbit Social Media and Content Creation Coordinator New York, NY·Full time Company website Apply for Social Media and Content Creation Coordinator

The person in this position must have a genuine desire to care first and foremost for our community and develop that personal relationship with our fans and followers. This role blends both community management (engaging with and responding to consumer/community comments, posts, texts, etc… in our brand voice) and social media management (using social media as an acquisition channel to spark conversations and get our community engaged). About Roller Rabbit

We are a feel-good company! We strive to feel good by finding the joy in life. To us, it's the journey not the destination. We believe feeling good is something to strive for in every area and season of life. It's our mission to find the magic in every moment. While we resonate with many things, to us, fun, vibrancy and togetherness are the pillars of a feel-good life that represent how we see the world, and how our community sees itself. Today’s Roller Rabbit is a full lifestyle brand featuring home goods, loungewear, ready to wear, accessories, and of course, the softest pajamas around! Description

We are a brand that was born on social media – so needless to say, this position and our community is of the utmost importance to the growth and survival of our brand and our movement!This position isfirst and foremostaboututilizingvarious tools and channels to strengthen and grow our community. This includes (and is not limited to): social media channels as well as mobile app platforms. The person in this position must have a genuine desire to carefirst and foremostfor our community and develop that personal relationship with our fans and followers. This role blends both community management (engaging with and responding to consumer/community comments, posts, texts,etc… in our brand voice) and social media management (using social media as an acquisition channel to spark conversations and get our community engaged). The Social Media Coordinator will report directly to the Director of Communications. Key Responsibilities: Manage all social media platforms byassistingin the creation of content and owning the scheduling and publishing process (Includes: Instagram, TikTok,Facebook)). Timely response (48 hour) to fans/followers/consumers’ comments on paid and organic social posts across FB, Instagram, and other social media platforms Cultivate relationships with our community through these platforms in our brand voice with the goalto driveconversion and brand loyalty. Bring fresh ideas to the marketing team to strengthen the bond of our community and consumers and build the brand movement. Assistin content curation and idea generation to support product launches, GWP and social focused campaigns (i.e.12 Days). Execute on all aspects of influencer outreach and seeding processes. Enable growth and strength of our community byassistingin special projects to help continue to growth the brand voice on new social media platforms (i.e.TikTok, mobile,etc) Stay up to date on all social trends and growth techniques on all social platforms to grow the community. Conduct monthly performance analyses of social media posts, paid media andblogtoidentifysocial content resonance, channel performance,click toconversion, and campaign effectiveness. Track performance against key KPIs across these platforms tooptimizeand grow. Find efficiencies while building a best practices community management playbook (inclusive of applications,marcos, and tricks of the trade) Qualifications: Bachelor’s Degree in Communications, Marketing,PRor advertising (or a related field) 1-3years experiencecreating content and managing social media platforms Expertisewith Instagram, Facebook, Twitter,Linkedin, Snapchat, Pinterest, TikTok. Realtime response is in your DNA. Enthusiasm for women’s wear and passionate about the brand and mission Detail Oriented Highly organized Able to multi-task Strong individual work ethic with ability to work as part of a team Roller Rabbit Discount and Allowance Unlimited PTO

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