Logo
Roller Rabbit

Social Media & Content Creation Coodinator

Roller Rabbit, New York, New York, us, 10261

Save Job

Join to apply for the Social Media & Content Creation Coodinator role at Roller Rabbit

Base pay range $55,000.00/yr - $60,000.00/yr

We are a brand that was born on social media – so needless to say, this position and our community is of the utmost importance to the growth and survival of our brand and our movement! This position is first and foremost about utilizing various tools and channels to strengthen and grow our community. This includes (and is not limited to): social media channels as well as mobile app platforms.

The person in this position must have a genuine desire to care first and foremost for our community and develop that personal relationship with our fans and followers. This role blends both community management (engaging with and responding to consumer/community comments, posts, texts, etc… in our brand voice) and social media management (using social media as an acquisition channel to spark conversations and get our community engaged).

The Social Media Coordinator will report directly to the Director of Communications.

Key Responsibilities:

Manage all social media platforms by assisting in the creation of content and owning the scheduling and publishing process (Includes: Instagram, TikTok, Facebook)).

Timely response (48 hour) to fans/followers/consumers’ comments on paid and organic social posts across FB, Instagram, and other social media platforms

Cultivate relationships with our community through these platforms in our brand voice with the goal to drive conversion and brand loyalty.

Bring fresh ideas to the marketing team to strengthen the bond of our community and consumers and build the brand movement.

Assist in content curation and idea generation to support product launches, GWP and social focused campaigns (i.e. 12 Days).

Execute on all aspects of influencer outreach and seeding processes.

Enable growth and strength of our community by assisting in special projects to help continue to growth the brand voice on new social media platforms (i.e. TikTok, mobile, etc)

Stay up to date on all social trends and growth techniques on all social platforms to grow the community.

Conduct monthly performance analyses of social media posts, paid media and blog to identify social content resonance, channel performance, click to conversion, and campaign effectiveness.

Track performance against key KPIs across these platforms to optimize and grow.

Find efficiencies while building a best practices community management playbook (inclusive of applications, marcos, and tricks of the trade)

Qualifications:

Bachelor’s Degree in Communications, Marketing, PR or advertising (or a related field)

1-3 years experience creating content and managing social media platforms

Expertise with Instagram, Facebook, Twitter, Linkedin, Snapchat, Pinterest, TikTok.

Real time response is in your DNA.

Enthusiasm for women’s wear and passionate about the brand and mission

Detail Oriented

Highly organized

Able to multi-task

Strong individual work ethic with ability to work as part of a team

Roller Rabbit Discount and Allowance

Unlimited PTO

Weekly lunch in office

Summer Fridays

Seniority level Entry level

Employment type Full-time

Job function Marketing

Industries Retail Apparel and Fashion

Referrals increase your chances of interviewing at Roller Rabbit by 2x

#J-18808-Ljbffr