Content Creator and Social Media Coodinator

True Massage & Bodywork Content Creator and Social Media Coodinator Tallahassee, FL·Contractor Company website Apply for Content Creator and Social Media Coodinator
About True Massage & Bodywork
True Massage & Bodywork is a MedSpa (medical spa) in north Florida. Our mission is to provide exceptional pre and post-operative care and non-invasive wellness services to women recovering from cosmetic surgery. We specialize in lymphatic drainage and body cavitation to enhance the healing process and support our clients in their journey to feeling their best. We are dedicated to educating and empowering our clients to take care of their bodies post-surgery and prioritize customer service and professionalism in all that we do.

Description
We are looking for a creative, organized, and driven Content Creator & Social Media Coordinator to join our on‑site team. You will be the eyes behind the brand — responsible for capturing what happens inside this facility turning it into compelling content, and making sure our audience sees it consistently.

This is not a remote position. You will be present in the spa during client days, training days, and content production days. You will film, photograph, edit, schedule, post, and engage — and you will also design print and digital marketing materials that represent the professionalism of this brand and the owner's personal brand.

CORE RESPONSIBILITIES

Content Creation & Capture

Be on‑site to film b-roll, day‑in‑the‑life footage, behind‑the‑scenes clips, and session content (with client consent forms)

Edit existing content and B roll

Set up and execute before‑and‑after photo sessions

Capture intake walkthroughs, treatment room prep, and product/retail content

Film and photograph certification trainings and continuing education events, including model scheduling and shoot coordination

Assist with short‑form video production: concept, shot list, filming, and delivery

Organize our Gdrive and Canva for ease of use

Edit Reels, TikToks, YouTube Shorts, and long‑form video content weekly

Deliver a full week of edited, platform‑ready content by end of each week

Create graphics, overlays, subtitles, and on‑brand visual elements for all video content

Maintain a consistent visual style, color palette, and brand voice across all platforms

Edit in accordance to the owner's preferences and goals for the content

Social Media Management

Post/Schedule daily content + Stories across Instagram, TikTok, Facebook, and YouTube Shorts

Maintain a content calendar and ensure nothing falls through the cracks

Respond to comments and DMs across all platforms in a timely, on‑brand manner

Monitor platform analytics and provide a brief weekly performance summary

Stay current with trending audio, formats, and platform algorithm changes

Graphic Design & Print Marketing

Occasionally design branded print materials including brochures, service menus, flyers, and referral cards

Create digital graphics for promotions, announcements, package offerings, and events

Design and update educational one‑pagers for surgeon and medical office outreach

Ensure all design outputs meet print specs (bleed, resolution, CMYK) and digital platform requirements

Maintain an organized asset library of logos, brand colors, fonts, and approved templates across our brands

Execute organic outreach to local plastic surgeons, aesthetic clinics, and wellness brands via social media and email

Track outreach activity and follow‑up cadence in a shared tracker

Assist in creating co‑branded content or promotional materials for partnership campaigns

Identify and flag relevant collaboration or PR opportunities on social media

WHAT SUCCESS LOOKS LIKE IN THIS ROLE

At 30 days: Content is going out every single day. You know the brand voice, can capture a session without disrupting flow, and have a working content calendar in place.

At 60 days: Engagement is up. DMs and comments are managed. You have produced at least two strong pieces of print collateral and have an outreach tracker running.

At 90 days: You are operating independently. The owner is not thinking about content — you are. You are proactively pitching ideas, flagging trends, and consistently delivering polished, on‑brand work that grows the audience and supports the business.

REQUIRED SKILLS & EXPERIENCE

Proven experience creating short‑form video content for Instagram Reels and/or TikTok — portfolio required

Proficient in video editing software (CapCut, Adobe Premiere, DaVinci Resolve, or equivalent)

Proficient in graphic design tools (Canva Pro, Adobe Illustrator, or Adobe InDesign)

Strong photography skills — understanding of lighting, framing, and consistency for medical/aesthetic before‑and‑after content

Experience managing social media accounts for a brand or business (not just personal)

Excellent written communication — comfortable responding to clients and partners online in a professional, warm tone

Highly organized and self‑directed — you don’t need to be told to post; you know it has to happen

Comfortable in a spa or medical aesthetic environment and respectful of client privacy at all times

BONUS SKILLS (NOT REQUIRED, BUT VALUED)

Experience with YouTube long‑form content creation or editing

Familiarity with Kajabi, email marketing, or online course platforms

Knowledge of the medical spa, post‑op, or aesthetics industry

Photography experience with before‑and‑after documentation standards

Basic knowledge of paid social media advertising (Meta Ads)

Understanding of the health, wellness, aesthetic industry

WORK ENVIRONMENT & EXPECTATIONS

This is an on‑site position. You will be physically present in the spa during scheduled content days, client days, and training events.

Editing and scheduling can be completed on‑site or remotely depending on workflow, as agreed upon with the owner.

You will work closely with the owner and occasionally interface with clients, models, and visiting professionals. Professionalism, discretion, and warmth are non‑negotiable.

Content output is expected every single day. This role requires consistency above all else — one great post a week is not the standard here.

Client confidentiality is paramount. All consent protocols must be followed strictly before capturing any client imagery.

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