BlueStar, Inc.
Company Overview
BlueStar is a leading global solutions-based distributor of point-of-sale, bar-coding, data collection, radio frequency identification (RFID), and wireless mobility products. BlueStar works exclusively with Value Added Reseller Partners, providing them with complete solutions at competitive prices. The company brings unequaled expertise to the market, offers award-winning technical support, and is an authorized service center for a growing number of manufacturers.
Position Summary The Brand Marketing Specialist is responsible for developing, executing, and protecting the brand across the channel, via BlueStar. This role ensures consistent brand messaging, visual identity, and positioning while driving awareness, engagement, and preference with resellers and internal stakeholders. The ideal candidate is both strategic and hands-on, with a strong understanding of channel marketing and partner-driven ecosystems.
Key Responsibilities Brand Strategy & Execution
Support the implementation of the brand strategy across all marketing touchpoints
Maintain brand guidelines, messaging frameworks, and visual standards across internal and external materials
Maintain brand alignment across the channel
Campaigns & Program Support
Assist with brand-led and partner marketing campaigns, including timelines, asset coordination, and execution
Create go-to-market initiatives by coordinating messaging and deliverables across teams
Support trade shows, events, sponsorships, and experiential marketing initiatives
Content & Creative Oversight
Coordinate development of marketing collateral such as presentations, digital assets, sales enablement tools, and event materials
Partner with internal creative teams to manage revisions, approvals and delivery on high-quality, on-brand assets
Proof and review content for brand accuracy and consistency
Ensure storytelling reflects BlueStar's value proposition
Cross-Functional Collaboration
Work closely with sales, the vendor/brand, BDMs and other internal and external departments to ensure brand alignment
Act as a key marketing contact for internal and external partners seeking brand guidance or support
Support internal communications and BlueStar branding initiatives as needed
Project Performance & Optimization
Track and analyze brand performance metrics (awareness, engagement, campaign impact) for ROI
Use insights to refine messaging, positioning, and execution
Manage timelines, budgets, and priorities across multiple initiatives
Qualifications
Degree or like years of experience in brand marketing, preferably in B2B, technology, or distribution environments, preferred.
Strong understanding of channel marketing and partner ecosystems
Strong organizational skills and attention to detail
Proven ability to manage multiple projects with competing priorities
Experience working with creative teams, partners, and cross-functional stakeholders
Excellent written and verbal communication skills
Strategic thinker with a roll-up-your-sleeves execution mindset
Preferred Experience
Experience in technology, POS, auto-ID, or related industries
Familiarity with trade shows, sponsorships, and experiential marketing
Experience supporting sales enablement and partner marketing programs
Why BlueStar?
Collaborative, fast-paced environment with high visibility
Opportunity to shape and elevate a global brand
Strong partner relationships and industry presence
Competitive compensation and benefits
Equal Opportunity Employer/Veterans/Disability.
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Position Summary The Brand Marketing Specialist is responsible for developing, executing, and protecting the brand across the channel, via BlueStar. This role ensures consistent brand messaging, visual identity, and positioning while driving awareness, engagement, and preference with resellers and internal stakeholders. The ideal candidate is both strategic and hands-on, with a strong understanding of channel marketing and partner-driven ecosystems.
Key Responsibilities Brand Strategy & Execution
Support the implementation of the brand strategy across all marketing touchpoints
Maintain brand guidelines, messaging frameworks, and visual standards across internal and external materials
Maintain brand alignment across the channel
Campaigns & Program Support
Assist with brand-led and partner marketing campaigns, including timelines, asset coordination, and execution
Create go-to-market initiatives by coordinating messaging and deliverables across teams
Support trade shows, events, sponsorships, and experiential marketing initiatives
Content & Creative Oversight
Coordinate development of marketing collateral such as presentations, digital assets, sales enablement tools, and event materials
Partner with internal creative teams to manage revisions, approvals and delivery on high-quality, on-brand assets
Proof and review content for brand accuracy and consistency
Ensure storytelling reflects BlueStar's value proposition
Cross-Functional Collaboration
Work closely with sales, the vendor/brand, BDMs and other internal and external departments to ensure brand alignment
Act as a key marketing contact for internal and external partners seeking brand guidance or support
Support internal communications and BlueStar branding initiatives as needed
Project Performance & Optimization
Track and analyze brand performance metrics (awareness, engagement, campaign impact) for ROI
Use insights to refine messaging, positioning, and execution
Manage timelines, budgets, and priorities across multiple initiatives
Qualifications
Degree or like years of experience in brand marketing, preferably in B2B, technology, or distribution environments, preferred.
Strong understanding of channel marketing and partner ecosystems
Strong organizational skills and attention to detail
Proven ability to manage multiple projects with competing priorities
Experience working with creative teams, partners, and cross-functional stakeholders
Excellent written and verbal communication skills
Strategic thinker with a roll-up-your-sleeves execution mindset
Preferred Experience
Experience in technology, POS, auto-ID, or related industries
Familiarity with trade shows, sponsorships, and experiential marketing
Experience supporting sales enablement and partner marketing programs
Why BlueStar?
Collaborative, fast-paced environment with high visibility
Opportunity to shape and elevate a global brand
Strong partner relationships and industry presence
Competitive compensation and benefits
Equal Opportunity Employer/Veterans/Disability.
#J-18808-Ljbffr