Ryan Transportation
Marketing Manager - Freight Brokerage
Ryan Transportation, Overland Park, Kansas, United States, 66213
Marketing Manager
Shamrock is seeking a Marketing Manager with a deep understanding of digital freight brokerage to join our dynamic and growing team. In this role, you will lead marketing strategies that drive shipper and carrier acquisition, product adoption and brand awareness. The ideal candidate will be a strategic thinker and tactical executor, able to drive performance while also supporting day-to-day execution.
Develop, execute and optimize integrated marketing strategies that increase brand awareness, engagement and revenue growth for our freight brokerage.
Serve as a strategic partner to leadership and cross-functional stakeholders, aligning marketing priorities with business objectives and developing go-to-market strategies that resonate with shippers and carriers.
Monitor and analyze industry trends, competitor activity and emerging technologies to proactively identify opportunities and risks.
Recommend and implement innovative marketing approaches, tools and channels to ensure strategies remain modern, effective and competitive.
Leverage data and analytics to refine targeting, improve campaign performance and inform future strategy.
Create campaign automation, segmentation and customer lifecycle strategies to maximize retention and growth.
Manage campaign performance and report on KPIs, ensuring marketing initiatives are aligned with business goals and delivering measurable ROI.
Partner closely with Product to define and execute go-to-market plans for new products, feature enhancements and strategic initiatives.
Translate complex product offerings into clear, compelling messaging and positioning tailored to target segments.
5+ years of marketing experience, with at least 2+ years in freight brokerage, logistics, or supply chain technology.
Data-driven mindset with experience using analytics tools (Google Analytics, marketing automation, CRM, etc.).
Strong analytical skills and a data-driven approach to decision-making.
Excellent communication and stakeholder management skills.
Ability to thrive in a fast-paced, dynamic environment.
Familiarity with transportation management systems (TMS) and freight operations.
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Develop, execute and optimize integrated marketing strategies that increase brand awareness, engagement and revenue growth for our freight brokerage.
Serve as a strategic partner to leadership and cross-functional stakeholders, aligning marketing priorities with business objectives and developing go-to-market strategies that resonate with shippers and carriers.
Monitor and analyze industry trends, competitor activity and emerging technologies to proactively identify opportunities and risks.
Recommend and implement innovative marketing approaches, tools and channels to ensure strategies remain modern, effective and competitive.
Leverage data and analytics to refine targeting, improve campaign performance and inform future strategy.
Create campaign automation, segmentation and customer lifecycle strategies to maximize retention and growth.
Manage campaign performance and report on KPIs, ensuring marketing initiatives are aligned with business goals and delivering measurable ROI.
Partner closely with Product to define and execute go-to-market plans for new products, feature enhancements and strategic initiatives.
Translate complex product offerings into clear, compelling messaging and positioning tailored to target segments.
5+ years of marketing experience, with at least 2+ years in freight brokerage, logistics, or supply chain technology.
Data-driven mindset with experience using analytics tools (Google Analytics, marketing automation, CRM, etc.).
Strong analytical skills and a data-driven approach to decision-making.
Excellent communication and stakeholder management skills.
Ability to thrive in a fast-paced, dynamic environment.
Familiarity with transportation management systems (TMS) and freight operations.
#J-18808-Ljbffr