SalaryGuide
Responsibilities
- Own the end-to-end marketing planning process (annual, quarterly, and in-quarter), including setting priorities, sequencing initiatives, and driving alignment across Brand, Growth, Product Marketing, Loyalty, Partnerships, and Retention.
- Translate business objectives into clear, actionable marketing strategies, with defined success metrics and resource implications.
- Pressure-test assumptions, surface trade-offs, and recommend where to invest, where to pull back, and why.
- Establish clear operating rhythms that connect strategy to execution (planning cycles, reviews, decision forums).
- Define and own the marketing performance framework, including KPIs, dashboards, and leading indicators tied to growth, efficiency, and LTV.
- Partner with Analytics to move beyond reporting into insight generation—diagnosing performance, identifying root causes, and recommending action.
- Proactively identify risks, bottlenecks, and underperformance, and drive cross-functional resolution.
- Lead quarterly business reviews, executive readouts, and post-mortems with a focus on learning and course correction.
Requirements
- 8–12+ years of experience in strategy, marketing operations, business planning, growth strategy, or management consulting, ideally in a consumer-facing digital business.
- Demonstrated ability to operate as a strategic thought partner to senior leaders.
- Strong analytical skills with a track record of turning data into decisions.
- Comfort navigating ambiguity, driving prioritization, and holding teams accountable.
- Advanced Excel and PowerPoint required; fluency in BI tools (Tableau, Looker, etc.) is strongly preferred.
- Exceptional written and verbal communicator with executive presence.
- Experience reporting directly to a CMO, GM, or business unit leader strongly preferred.
- Bachelor's Degree Required, master's degree Preferred
Benefits
- health, vision, dental insurance; 401k matching; PTO; Volunteer Time Off (VTO)