SalaryGuide
Director, Marketing Strategy & Operations
SalaryGuide, San Mateo, California, United States, 94409
Responsibilities
Own the end-to-end marketing planning process (annual, quarterly, and in-quarter), including setting priorities, sequencing initiatives, and driving alignment across Brand, Growth, Product Marketing, Loyalty, Partnerships, and Retention.
Translate business objectives into clear, actionable marketing strategies, with defined success metrics and resource implications.
Pressure-test assumptions, surface trade-offs, and recommend where to invest, where to pull back, and why.
Establish clear operating rhythms that connect strategy to execution (planning cycles, reviews, decision forums).
Define and own the marketing performance framework, including KPIs, dashboards, and leading indicators tied to growth, efficiency, and LTV.
Partner with Analytics to move beyond reporting into insight generation—diagnosing performance, identifying root causes, and recommending action.
Proactively identify risks, bottlenecks, and underperformance, and drive cross-functional resolution.
Lead quarterly business reviews, executive readouts, and post-mortems with a focus on learning and course correction.
Requirements
8–12+ years of experience in strategy, marketing operations, business planning, growth strategy, or management consulting, ideally in a consumer-facing digital business.
Demonstrated ability to operate as a strategic thought partner to senior leaders.
Strong analytical skills with a track record of turning data into decisions.
Comfort navigating ambiguity, driving prioritization, and holding teams accountable.
Advanced Excel and PowerPoint required; fluency in BI tools (Tableau, Looker, etc.) is strongly preferred.
Exceptional written and verbal communicator with executive presence.
Experience reporting directly to a CMO, GM, or business unit leader strongly preferred.
Bachelor's Degree Required, master's degree Preferred
Benefits
health, vision, dental insurance; 401k matching; PTO; Volunteer Time Off (VTO)
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Own the end-to-end marketing planning process (annual, quarterly, and in-quarter), including setting priorities, sequencing initiatives, and driving alignment across Brand, Growth, Product Marketing, Loyalty, Partnerships, and Retention.
Translate business objectives into clear, actionable marketing strategies, with defined success metrics and resource implications.
Pressure-test assumptions, surface trade-offs, and recommend where to invest, where to pull back, and why.
Establish clear operating rhythms that connect strategy to execution (planning cycles, reviews, decision forums).
Define and own the marketing performance framework, including KPIs, dashboards, and leading indicators tied to growth, efficiency, and LTV.
Partner with Analytics to move beyond reporting into insight generation—diagnosing performance, identifying root causes, and recommending action.
Proactively identify risks, bottlenecks, and underperformance, and drive cross-functional resolution.
Lead quarterly business reviews, executive readouts, and post-mortems with a focus on learning and course correction.
Requirements
8–12+ years of experience in strategy, marketing operations, business planning, growth strategy, or management consulting, ideally in a consumer-facing digital business.
Demonstrated ability to operate as a strategic thought partner to senior leaders.
Strong analytical skills with a track record of turning data into decisions.
Comfort navigating ambiguity, driving prioritization, and holding teams accountable.
Advanced Excel and PowerPoint required; fluency in BI tools (Tableau, Looker, etc.) is strongly preferred.
Exceptional written and verbal communicator with executive presence.
Experience reporting directly to a CMO, GM, or business unit leader strongly preferred.
Bachelor's Degree Required, master's degree Preferred
Benefits
health, vision, dental insurance; 401k matching; PTO; Volunteer Time Off (VTO)
#J-18808-Ljbffr