Confidential is hiring: Director of Marketing & Public Relations in Austin

Director of Marketing & Public Relations

About the Company

Internationally-renonwed RV rental organization

Industry
Leisure, Travel & Tourism

Type
Privately Held, VC-backed

Founded
2015

Employees
51-200

Categories

• Internet
• Technology
• Travel & Leisure
• Marketplace
• Peer to Peer

Specialties

• recreational vehicles
• travel
• and outdoors

About the Role

The Company is seeking a Director of Marketing and Public Relations for a high-impact, 6-month contract position with the potential to convert to a full-time role. The successful candidate will be responsible for demand creation and market activation, with a focus on optimizing brand presence, cultural relevance, and awareness ahead of the peak summer season. This role requires a leader with strategic depth, execution ability, and a proven bias for action to capitalize on market opportunities. Key responsibilities include designing and executing integrated marketing campaigns, ensuring messaging consistency, and driving top-of-funnel demand. The Director will also be involved in integrated funnel coordination, market activation through PR-worthy and grassroots marketing, and new product launch coordination. Applicants must have a minimum of 8 years' of experience in marketing leadership, specializing in brand, integrated campaigns, and demand creation, preferably within high-growth marketplaces or consumer travel and leisure brands. The role demands a candidate with direct experience in emerging digital channels, creator partnerships, and sophisticated content marketing techniques. The ideal candidate will have a track record of managing PR agencies, budgeting, and driving results to achieve targeted Earned Media Value. A strong focus on cultural activation, the ability to create market buzz, and a history of securing high-value earned media through non-traditional activations are essential. The role is hands-on and requires the ability to work in a rapid-deployment, contract environment, transitioning quickly from strategy to execution and delivering measurable results.

Hiring Manager Title
VP of Brand Marketing

Travel Percent
Less than 10%

Functions

• Marketing