SalaryGuide
Responsibilities
Develop and execute a comprehensive B2B SEO strategy across technical SEO, on-page optimization, and content-driven growth. Conduct keyword research focused on high-intent, mid-funnel, and bottom-funnel B2B queries. Optimize site architecture, internal linking, and crawlability to improve organic performance. Partner with content teams to guide SEO-driven content planning, briefs, and optimization. Monitor algorithm updates and evolving search trends (including AI-driven search experiences). Own the CRO roadmap for key website pages (homepage, product pages, landing pages, pricing, demos). Design and execute A/B and multivariate tests to improve conversion rates across the funnel. Analyze user behavior using tools like heatmaps, session recordings, and funnel analysis. Requirements
Bachelor's degree in a field approved by the hiring manager 5+ years of experience in SEO and/or CRO, with a strong emphasis on B2B. Proven success in improving organic traffic and conversion rates for B2B websites. Deep understanding of technical SEO fundamentals (site speed, indexing, schema, Core Web Vitals). Hands-on experience with experimentation frameworks and CRO best practices. Strong analytical skills with the ability to translate data into actionable insights. Ability to manage several concurrent test projects and prioritize against marketing goals SEO: Google Search Console, Ahrefs, SEMrush, Moz, Screaming Frog Preferred
Experience in B2B SaaS, enterprise software, or complex sales cycles. Familiarity with long buying journeys, multiple personas, and gated content strategies. Experience optimizing demos, trials, or sales-led funnels. Knowledge of AI search, SERP features, and evolving organic discovery channels. Benefits #J-18808-Ljbffr
Develop and execute a comprehensive B2B SEO strategy across technical SEO, on-page optimization, and content-driven growth. Conduct keyword research focused on high-intent, mid-funnel, and bottom-funnel B2B queries. Optimize site architecture, internal linking, and crawlability to improve organic performance. Partner with content teams to guide SEO-driven content planning, briefs, and optimization. Monitor algorithm updates and evolving search trends (including AI-driven search experiences). Own the CRO roadmap for key website pages (homepage, product pages, landing pages, pricing, demos). Design and execute A/B and multivariate tests to improve conversion rates across the funnel. Analyze user behavior using tools like heatmaps, session recordings, and funnel analysis. Requirements
Bachelor's degree in a field approved by the hiring manager 5+ years of experience in SEO and/or CRO, with a strong emphasis on B2B. Proven success in improving organic traffic and conversion rates for B2B websites. Deep understanding of technical SEO fundamentals (site speed, indexing, schema, Core Web Vitals). Hands-on experience with experimentation frameworks and CRO best practices. Strong analytical skills with the ability to translate data into actionable insights. Ability to manage several concurrent test projects and prioritize against marketing goals SEO: Google Search Console, Ahrefs, SEMrush, Moz, Screaming Frog Preferred
Experience in B2B SaaS, enterprise software, or complex sales cycles. Familiarity with long buying journeys, multiple personas, and gated content strategies. Experience optimizing demos, trials, or sales-led funnels. Knowledge of AI search, SERP features, and evolving organic discovery channels. Benefits #J-18808-Ljbffr