Social Discovery Group
Join to apply for the
Senior PPC Specialist
role at
Social Discovery Group
Social Discovery Group (SDG) is the 3rd largest social discovery company in the world, uniting 60+ brands with 500 million users. We solve the problems of loneliness, isolation, and disconnection by transforming virtual intimacy into the new normal. Our portfolio includes online communication platforms focusing on AI, game mechanics, and video streaming – Dating.com, DateMyAge, Cupid Media, Dil Mil, Kiseki, and others. SDG invests in IT startups around the world: OpenAI, Patreon, Flo, Clubhouse, Woebot, Flure, Astry, Coursera, Academia.edu, and many others. We bring together a team of like‑minded people and IT professionals specializing in the creation and development of globally impactful social discovery products. Our international team of 1200 professionals and digital nomads works all over the world and remote from Cyprus, Malta, the USA, Armenia, Georgia, Kazakhstan, Montenegro, Poland, Latvia, Serbia, Spain, Portugal, UAE, Israel, Turkey, Thailand, Indonesia, Japan, Hong Kong, Australia and many other locations. In August 2024, we achieved Great Place to Work US Certification™! This achievement reflects our core belief that a truly exceptional workplace is built on trust, pride, and camaraderie—not just great perks.
Your Main Tasks
Google Ads and Bing Ads campaigns launch and optimization;
Launch and scale the prospecting Demand Generation (DemandGen) campaigns from scratch, bringing them to break‑even and profitability;
Set up, manage, and optimize Search and Performance Max (PMax) campaigns, ensuring scalable growth without loss of efficiency;
Continuously optimize campaign performance through bid strategies, targeting, budgets, and audience signals;
Test new ad creatives and hypotheses, working closely with the Creative team to produce and iterate on new assets;
Drive creative performance improvement through structured A/B testing and insights sharing;
Build and maintain performance reports and dashboards in Google Sheets for in-depth campaign analysis;
Leverage data from internal BI systems, Superset, and other data sources to inform decision‑making and optimization;
Analyze funnel performance and identify opportunities for efficiency improvement and scale.
We Expect From You
2+ years of hands‑on experience managing Google Demand Generation (formerly Discovery) campaigns, focused on performance objectives rather than branding;
Proven experience working with both video and static creatives in DemandGen campaigns using tCPA and tROAS bidding strategies;
Solid experience in managing and optimizing Search and Performance Max (PMax) campaigns with tCPA and tROAS strategies;
Strong understanding of performance optimization metrics, including CPA, ROI, and ROAS;
Proficient in Excel / Google Sheets;
Strong analytical skills with the ability to interpret data and translate insights into actionable optimizations;
Ability to independently optimize and scale campaigns while maintaining efficiency targets;
English level B2 or higher;
Russian – C1+.
What Do We Offer
REMOTE OPPORTUNITY to work full time;
Vacation 28 calendar days per year;
7 wellness days per year (time off) that can be used to deal with household issues, to lie down and recover without taking sick leave;
Bonuses up to $5000 for recommending successful applicants for positions in the company;
50% payment for professional training, international conferences and meetings;
Corporate discount for English lessons;
Health benefits: if you are not eligible for corporate medical insurance, the company will compensate you with up to $1,000 gross per year per employee, which can be spent on self‑purchase of health insurance or on doctor’s fees for yourself and close relatives (spouse, children);
Workplace organization: the company provides all employees with an equipped workplace and all the necessary equipment (table, armchair, Wi‑Fi, etc.) in our offices or co‑working locations. In other locations, the company provides reimbursement of workplace costs up to $1,000 gross once every 3 years, according to the paychecks. This money can be spent on the rent of the co‑working room, on equipping the working place at home (desk, chair, Internet, etc.) during those 3 years;
Internal gamified gratitude system: receive bonuses from colleagues and exchange them for our merchandise, team building activities, massage certificates, etc.
Sounds good? Join us now!
#J-18808-Ljbffr
Senior PPC Specialist
role at
Social Discovery Group
Social Discovery Group (SDG) is the 3rd largest social discovery company in the world, uniting 60+ brands with 500 million users. We solve the problems of loneliness, isolation, and disconnection by transforming virtual intimacy into the new normal. Our portfolio includes online communication platforms focusing on AI, game mechanics, and video streaming – Dating.com, DateMyAge, Cupid Media, Dil Mil, Kiseki, and others. SDG invests in IT startups around the world: OpenAI, Patreon, Flo, Clubhouse, Woebot, Flure, Astry, Coursera, Academia.edu, and many others. We bring together a team of like‑minded people and IT professionals specializing in the creation and development of globally impactful social discovery products. Our international team of 1200 professionals and digital nomads works all over the world and remote from Cyprus, Malta, the USA, Armenia, Georgia, Kazakhstan, Montenegro, Poland, Latvia, Serbia, Spain, Portugal, UAE, Israel, Turkey, Thailand, Indonesia, Japan, Hong Kong, Australia and many other locations. In August 2024, we achieved Great Place to Work US Certification™! This achievement reflects our core belief that a truly exceptional workplace is built on trust, pride, and camaraderie—not just great perks.
Your Main Tasks
Google Ads and Bing Ads campaigns launch and optimization;
Launch and scale the prospecting Demand Generation (DemandGen) campaigns from scratch, bringing them to break‑even and profitability;
Set up, manage, and optimize Search and Performance Max (PMax) campaigns, ensuring scalable growth without loss of efficiency;
Continuously optimize campaign performance through bid strategies, targeting, budgets, and audience signals;
Test new ad creatives and hypotheses, working closely with the Creative team to produce and iterate on new assets;
Drive creative performance improvement through structured A/B testing and insights sharing;
Build and maintain performance reports and dashboards in Google Sheets for in-depth campaign analysis;
Leverage data from internal BI systems, Superset, and other data sources to inform decision‑making and optimization;
Analyze funnel performance and identify opportunities for efficiency improvement and scale.
We Expect From You
2+ years of hands‑on experience managing Google Demand Generation (formerly Discovery) campaigns, focused on performance objectives rather than branding;
Proven experience working with both video and static creatives in DemandGen campaigns using tCPA and tROAS bidding strategies;
Solid experience in managing and optimizing Search and Performance Max (PMax) campaigns with tCPA and tROAS strategies;
Strong understanding of performance optimization metrics, including CPA, ROI, and ROAS;
Proficient in Excel / Google Sheets;
Strong analytical skills with the ability to interpret data and translate insights into actionable optimizations;
Ability to independently optimize and scale campaigns while maintaining efficiency targets;
English level B2 or higher;
Russian – C1+.
What Do We Offer
REMOTE OPPORTUNITY to work full time;
Vacation 28 calendar days per year;
7 wellness days per year (time off) that can be used to deal with household issues, to lie down and recover without taking sick leave;
Bonuses up to $5000 for recommending successful applicants for positions in the company;
50% payment for professional training, international conferences and meetings;
Corporate discount for English lessons;
Health benefits: if you are not eligible for corporate medical insurance, the company will compensate you with up to $1,000 gross per year per employee, which can be spent on self‑purchase of health insurance or on doctor’s fees for yourself and close relatives (spouse, children);
Workplace organization: the company provides all employees with an equipped workplace and all the necessary equipment (table, armchair, Wi‑Fi, etc.) in our offices or co‑working locations. In other locations, the company provides reimbursement of workplace costs up to $1,000 gross once every 3 years, according to the paychecks. This money can be spent on the rent of the co‑working room, on equipping the working place at home (desk, chair, Internet, etc.) during those 3 years;
Internal gamified gratitude system: receive bonuses from colleagues and exchange them for our merchandise, team building activities, massage certificates, etc.
Sounds good? Join us now!
#J-18808-Ljbffr