Service Corporation International
Integrated Marketing Specialist Hispana
Service Corporation International, Houston, Texas, United States, 77246
Our associates celebrate lives. We celebrate our associates.
This role helps shape and deliver marketing programs across a variety of channels (social media, radio, digital, email, etc.), making sure to support SCI Hispana’s goals and reflect a consistent brand voice. The role blends creativity with strategic direction and works closely with sales teams to build campaigns for the Hispanic and general market that are cohesive and effective.
• Drives campaign efficiency thorough monitoring and optimization
• Collaborates with the Corporate marketing team, field stakeholders, IT and external agencies
• Gathers, synthesizes and distributes campaign results and insights to leadership
JOB RESPONSIBILITIES Implements Marketing/Advertising Campaigns 40%
Plans and executes both market and national-level campaigns within different channels, such as social media, email, print and radio.
Manages relationships with any outside agency used
Compiles and organizes advertising budgets and performance, utilizing information to ensure optimization
Utilizes advertising tactics including behavioral/contextual advertising, marketing and social media
Content Creation 30%
Creates thoughtful, engaging and impactful culturally relevant content to increase overall leads and conversions across all channels
Develops content strategies for various marketing projects
Ensures consistent brand voice and messaging across all channels
Works collaboratively with sales leadership and SCI Hispana’s marketing team to concept and execute content
Reporting & Optimization 30%
Creates a system of ongoing campaign monitoring and reporting
Provides regular analysis of campaign performance to operational and sales leadership
Compiles and distributes regular reports and status updates
Execute consistent and strategic optimizations to all paid campaigns
Uses a content management system to improve lead to sales ratios by using data and relationships with field leaders
MINIMUM REQUIREMENT Education
Bachelor’s Degree in Marketing, Advertising, Communications, Computer Science or related field required
Experience:
At least three (3) years experience with online advertising, Facebook advertising, display advertising, pay-per-click advertising or a related marketing role required
Familiar with Facebook, Google and Yelp Ads
Has a deep understanding of Hispanic cultural nuances, values, and media consumption
Basic understanding of HTML and/or other programming language(s) preferred
Proficient understanding of the digital advertising landscape and demonstrates a track record of driving measurable results toward business objectives
Knowledgeable in all Microsoft Office applications including Word, PowerPoint and Excel
Knowledge, Skills & Abilities Fluent in English and Spanish
Ability to think critically and remain flexible among a diverse and ever-changing business environment in a complex organization
Proficient with key digital marketing tools, including Google AdWords, Google Analytics and keyword/competitive analysis programs
Native or near-native Spanish and English proficiency
Proficient with Salesforce preferred
Ability to run analysis and reports in Microsoft Excel on large data sets
Ability to collaborate effectively with cross-functional team members and communicate appropriately across multiple organizational levels
Ability to self-manage competing priorities and overlapping deadlines
Occasional travel (approx. 5% of the time - quarterly)
WORK CONDITIONS Work Environment
Work indoors during all seasons and weather conditions
Comply with Corporate dress code policy
Work Postures
Sitting continuously for many hours per day, up to 6 hours per day
May climb stairs to access buildings frequently
Physical Demands
Physical effort requiring manual dexterity is required, includes paperwork, calculators, computers and phone usage
Work Hours
Working beyond “standard” hours as the need arises
#J-18808-Ljbffr
This role helps shape and deliver marketing programs across a variety of channels (social media, radio, digital, email, etc.), making sure to support SCI Hispana’s goals and reflect a consistent brand voice. The role blends creativity with strategic direction and works closely with sales teams to build campaigns for the Hispanic and general market that are cohesive and effective.
• Drives campaign efficiency thorough monitoring and optimization
• Collaborates with the Corporate marketing team, field stakeholders, IT and external agencies
• Gathers, synthesizes and distributes campaign results and insights to leadership
JOB RESPONSIBILITIES Implements Marketing/Advertising Campaigns 40%
Plans and executes both market and national-level campaigns within different channels, such as social media, email, print and radio.
Manages relationships with any outside agency used
Compiles and organizes advertising budgets and performance, utilizing information to ensure optimization
Utilizes advertising tactics including behavioral/contextual advertising, marketing and social media
Content Creation 30%
Creates thoughtful, engaging and impactful culturally relevant content to increase overall leads and conversions across all channels
Develops content strategies for various marketing projects
Ensures consistent brand voice and messaging across all channels
Works collaboratively with sales leadership and SCI Hispana’s marketing team to concept and execute content
Reporting & Optimization 30%
Creates a system of ongoing campaign monitoring and reporting
Provides regular analysis of campaign performance to operational and sales leadership
Compiles and distributes regular reports and status updates
Execute consistent and strategic optimizations to all paid campaigns
Uses a content management system to improve lead to sales ratios by using data and relationships with field leaders
MINIMUM REQUIREMENT Education
Bachelor’s Degree in Marketing, Advertising, Communications, Computer Science or related field required
Experience:
At least three (3) years experience with online advertising, Facebook advertising, display advertising, pay-per-click advertising or a related marketing role required
Familiar with Facebook, Google and Yelp Ads
Has a deep understanding of Hispanic cultural nuances, values, and media consumption
Basic understanding of HTML and/or other programming language(s) preferred
Proficient understanding of the digital advertising landscape and demonstrates a track record of driving measurable results toward business objectives
Knowledgeable in all Microsoft Office applications including Word, PowerPoint and Excel
Knowledge, Skills & Abilities Fluent in English and Spanish
Ability to think critically and remain flexible among a diverse and ever-changing business environment in a complex organization
Proficient with key digital marketing tools, including Google AdWords, Google Analytics and keyword/competitive analysis programs
Native or near-native Spanish and English proficiency
Proficient with Salesforce preferred
Ability to run analysis and reports in Microsoft Excel on large data sets
Ability to collaborate effectively with cross-functional team members and communicate appropriately across multiple organizational levels
Ability to self-manage competing priorities and overlapping deadlines
Occasional travel (approx. 5% of the time - quarterly)
WORK CONDITIONS Work Environment
Work indoors during all seasons and weather conditions
Comply with Corporate dress code policy
Work Postures
Sitting continuously for many hours per day, up to 6 hours per day
May climb stairs to access buildings frequently
Physical Demands
Physical effort requiring manual dexterity is required, includes paperwork, calculators, computers and phone usage
Work Hours
Working beyond “standard” hours as the need arises
#J-18808-Ljbffr