Service Corporation International
Integrated Marketing Specialist Hispana
Service Corporation International, Houston, Texas, United States, 77246
Integrated Marketing Specialist Hispana page is loaded## Integrated Marketing Specialist Hispanalocations:
TX - Houstontime type:
Full timeposted on:
Posted Yesterdayjob requisition id:
Req.157676Our associates celebrate lives. We celebrate our associates.This role helps shape and deliver marketing programs across a variety of channels (social media, radio, digital, email, etc.), making sure to support SCI Hispana’s goals and reflect a consistent brand voice. The role blends creativity with strategic direction and works closely with sales teams to build campaigns for the Hispanic and general market that are cohesive and effective.
• Drives campaign efficiency thorough monitoring and optimization
• Collaborates with the Corporate marketing team, field stakeholders, IT and external agencies
• Gathers, synthesizes and distributes campaign results and insights to leadership**JOB RESPONSIBILITIES****Implements Marketing/Advertising Campaigns 40%*** Plans and executes both market and national-level campaigns within different channels, such as social media, email, print and radio.* Manages relationships with any outside agency used* Compiles and organizes advertising budgets and performance, utilizing information to ensure optimization* Utilizes advertising tactics including behavioral/contextual advertising, marketing and social media**Content Creation 30%*** Creates thoughtful, engaging and impactful culturally relevant content to increase overall leads and conversions across all channels* Develops content strategies for various marketing projects* Ensures consistent brand voice and messaging across all channels* Works collaboratively with sales leadership and SCI Hispana’s marketing team to concept and execute content**Reporting & Optimization 30%*** Creates a system of ongoing campaign monitoring and reporting* Provides regular analysis of campaign performance to operational and sales leadership* Compiles and distributes regular reports and status updates* Execute consistent and strategic optimizations to all paid campaigns* Uses a content management system to improve lead to sales ratios by using data and relationships with field leaders**MINIMUM REQUIREMENT****Education*** Bachelor’s Degree in Marketing, Advertising, Communications, Computer Science or related field required**Experience:*** At least three (3) years experience with online advertising, Facebook advertising, display advertising, pay-per-click advertising or a related marketing role required* Familiar with Facebook, Google and Yelp Ads* Has a deep understanding of Hispanic cultural nuances, values, and media consumption* Basic understanding of HTML and/or other programming language(s) preferred* Proficient understanding of the digital advertising landscape and demonstrates a track record of driving measurable results toward business objectives* Knowledgeable in all Microsoft Office applications including Word, PowerPoint and Excel**Knowledge, Skills & Abilities*** ### Fluent in English and Spanish* Ability to think critically and remain flexible among a diverse and ever-changing business environment in a complex organization* Proficient with key digital marketing tools, including Google AdWords, Google Analytics and keyword/competitive analysis programs* Native or near-native Spanish and English proficiency* Proficient with Salesforce preferred* Ability to run analysis and reports in Microsoft Excel on large data sets* Ability to collaborate effectively with cross-functional team members and communicate appropriately across multiple organizational levels* Ability to self-manage competing priorities and overlapping deadlines* Occasional travel (approx. 5% of the time - quarterly)**WORK CONDITIONS**## ## Work Environment* Work indoors during all seasons and weather conditions* Comply with Corporate dress code policy## ## Work Postures* Sitting continuously for many hours per day, up to 6 hours per day* May climb stairs to access buildings frequently## ## Physical Demands* Physical effort requiring manual dexterity is required, includes paperwork, calculators, computers and phone usage## ## Work Hours* Working beyond “standard” hours as the need arisesPostal Code: 77019Category (Portal Searching): Marketing and AdvertisingJob Location: US-TX - Houston #J-18808-Ljbffr
TX - Houstontime type:
Full timeposted on:
Posted Yesterdayjob requisition id:
Req.157676Our associates celebrate lives. We celebrate our associates.This role helps shape and deliver marketing programs across a variety of channels (social media, radio, digital, email, etc.), making sure to support SCI Hispana’s goals and reflect a consistent brand voice. The role blends creativity with strategic direction and works closely with sales teams to build campaigns for the Hispanic and general market that are cohesive and effective.
• Drives campaign efficiency thorough monitoring and optimization
• Collaborates with the Corporate marketing team, field stakeholders, IT and external agencies
• Gathers, synthesizes and distributes campaign results and insights to leadership**JOB RESPONSIBILITIES****Implements Marketing/Advertising Campaigns 40%*** Plans and executes both market and national-level campaigns within different channels, such as social media, email, print and radio.* Manages relationships with any outside agency used* Compiles and organizes advertising budgets and performance, utilizing information to ensure optimization* Utilizes advertising tactics including behavioral/contextual advertising, marketing and social media**Content Creation 30%*** Creates thoughtful, engaging and impactful culturally relevant content to increase overall leads and conversions across all channels* Develops content strategies for various marketing projects* Ensures consistent brand voice and messaging across all channels* Works collaboratively with sales leadership and SCI Hispana’s marketing team to concept and execute content**Reporting & Optimization 30%*** Creates a system of ongoing campaign monitoring and reporting* Provides regular analysis of campaign performance to operational and sales leadership* Compiles and distributes regular reports and status updates* Execute consistent and strategic optimizations to all paid campaigns* Uses a content management system to improve lead to sales ratios by using data and relationships with field leaders**MINIMUM REQUIREMENT****Education*** Bachelor’s Degree in Marketing, Advertising, Communications, Computer Science or related field required**Experience:*** At least three (3) years experience with online advertising, Facebook advertising, display advertising, pay-per-click advertising or a related marketing role required* Familiar with Facebook, Google and Yelp Ads* Has a deep understanding of Hispanic cultural nuances, values, and media consumption* Basic understanding of HTML and/or other programming language(s) preferred* Proficient understanding of the digital advertising landscape and demonstrates a track record of driving measurable results toward business objectives* Knowledgeable in all Microsoft Office applications including Word, PowerPoint and Excel**Knowledge, Skills & Abilities*** ### Fluent in English and Spanish* Ability to think critically and remain flexible among a diverse and ever-changing business environment in a complex organization* Proficient with key digital marketing tools, including Google AdWords, Google Analytics and keyword/competitive analysis programs* Native or near-native Spanish and English proficiency* Proficient with Salesforce preferred* Ability to run analysis and reports in Microsoft Excel on large data sets* Ability to collaborate effectively with cross-functional team members and communicate appropriately across multiple organizational levels* Ability to self-manage competing priorities and overlapping deadlines* Occasional travel (approx. 5% of the time - quarterly)**WORK CONDITIONS**## ## Work Environment* Work indoors during all seasons and weather conditions* Comply with Corporate dress code policy## ## Work Postures* Sitting continuously for many hours per day, up to 6 hours per day* May climb stairs to access buildings frequently## ## Physical Demands* Physical effort requiring manual dexterity is required, includes paperwork, calculators, computers and phone usage## ## Work Hours* Working beyond “standard” hours as the need arisesPostal Code: 77019Category (Portal Searching): Marketing and AdvertisingJob Location: US-TX - Houston #J-18808-Ljbffr